One of the main talking points during today’s MediaTel Group seminar on the ‘Future Of The Media Agency’ was how digital fits into the agency format, with panellist Andrew Walmsley, co-founder of i-level, keen to point out that despite what some people might say, digital is not just another medium.He said: “The biggest distinction between… Continue reading Seminar Looks At Media Agencies In The Digital Age

Just 24% of European internet advertisers who plan to launch their own profiles on social networking sites measure whether users interact with their online ads, according to a new report from JupiterResearch. The Social Marketing in Europe: Creating and Measuring User Engagement report found that over the next year, 33% of European online advertisers plan… Continue reading Social Network Advertisers Fall Short In Measuring Results

A new report from the Cinema Advertising Council (CAC) has revealed that US cinema advertising industry revenues of CAC members grew by 15% to $455,661,000 in 2006 as compared to a total of $394,830,000 in 2005. Clifford Marks, president and chairman of CAC, said: “Marketers are looking for new, highly-effective, targeted opportunities to engage harder… Continue reading US Cinema Advertising Council Members Report 15% Adspend Increase

GCap Media has won the national airtime sales contract for GMG Radio’s Smooth, Real and Rock Radio brands.GCap already manages the national revenue for GMG Radio’s two Century FM stations in the North West and North East of England and will take on the contract for the additional nine stations from 1 January next year.GMG… Continue reading GCap Wins National Airtime Sales Contract For GMG Brands

Sky has said that its broadband service has passed the one million customer mark, adding that this milestone was achieved less than 14 months after the first Sky Broadband customer was connected.Sky launched its broadband service last year (see Sky Launches Free Broadband Service), offering a range of broadband options including Sky Broadband Base, with… Continue reading Sky Broadband Passes One Million Customer Mark

Havas has announced that its revenues for the third quarter of the year have risen 7.3% year on year to €368 million (£258 million). There was improvement in organic growth, at 9.3% in Q3, after 5.4% in Q2, which rose to 6.0% for the first nine months of 2007. Net new businesss continued its positive… Continue reading Havas Q3 Revenues Up 7.3%

Publicis has announced that its consolidated revenue for Q3 2007 rose 10.8% to €1,122 million, compared with €1,013 million for the same period in 2006. Organic growth in the third quarter was 4.6%, in line with the group’s expectations. In the third quarter, 43.4% of Groupe revenue came from North America, 37.3% from Europe, 11.1%… Continue reading Publicis Revenues Up Almost 11%

BSkyB is considering giving up nearly one fifth of its ITV voting rights in an effort to avoid competition regulations and hold onto its 17.9% share in the commercial broadcasting giant. In a letter to the Competition Commission, the satellite broadcaster outlined plans to place three per cent of its voting right with an independent… Continue reading Sky Could Give Up Some ITV Voting Rights

Last night’s Panorama Special, looking at the kidnap and release after four months in captivity of BBC reporter Alan Johnston, won the 9pm ratings war last night, with a peak of 3.1 million adult viewers (a 16.3% share of the audience).The show had an average of three million adult viewers (a 15.4% share) who stuck… Continue reading 3.1 Million Watch Alan Johnston Kidnap Doco

The NRS has released the first set of Time Spent Reading data, revealing that a weekday (Monday-Friday) issue of a daily newspaper is read for an average of 40 minutes.The average Saturday newspaper is read for an average of 60 minutes, with 42% of readers spending an hour or more.The data also shows that the… Continue reading NRS Releases First Set Of Time Spent Reading Data