Virgin Media is to begin carrying advertising on its VoD service and EPG next year.According to reports in the trade press, chief executive of the company’s content division, Malcolm Wall, has said that testing is underway for pre-, mid- and post-roll ads to be placed in the content on the VoD service.Other advertising models are… Continue reading Virgin Media To Carry Advertising On VoD And EPG Services

Interpublic has announced that its third quarter 2007 revenue has reached $1.56bn, compared to $1.45 billion the same period a year ago, whilst its revenue for the first nine months of 2007 was $4.57 billion, compared to $4.31 billion in 2006. Organic revenue increased 5.7% compared to the third quarter of 2006, due to higher… Continue reading Interpublic Announces Q3 Results

The start of October saw ZenithOptimedia forecast that UK television adspend will see modest growth of 0.5% this year, moving towards 2% growth in 2008. It added that it expects UK Radio adspend to grow year on year by 1.7% in 2007, with Newspaper spending expected to fall by 1.8% in 2007, compared with a… Continue reading INSIGHTanalysis: Media Healthcheck – October 2007

Almost 14% of TV households in the US are equipped with an HDTV set and HD tuner capable of receiving signals in high definition, whilst more than 11% are equipped with an HDTV and HD tuner and receive at least one HD network or station, according to the Nielsen Company. Los Angeles has the highest… Continue reading Almost 14% Of US Households Are HD Enabled

CBS Outdoor is to launch an interactive version of the London Underground Tube map to provide advertisers with a unique planning tool to help identify the different types of consumers that use each of the stations.The new map, titled ‘The People’s Map of London’ www.talk2london.com, has been developed to accompany CBS Outdoor’s GMap system that… Continue reading CBS Outdoor Launches Interactive Tube Map Planning Tool

Emap is to launch a major marketing campaign in the New Year for the launch of its new Liverpool-based talk radio station, City Talk.Integrated marketing agency Ampersand has been appointed to handle the push, which will include outdoor and print advertising. The agency has also designed City Talk’s logo.Emap has met with a number of… Continue reading Launch Of New Emap Radio Station To Be Backed By Major Marketing Campaign

ITV1’s schedule is to be relaunched next year, according to executive chairman, Michael Grade, who was speaking at the MediaGuardian Changing Broadcast summit in London today.“We have been planning for a year to relaunch ITV1’s schedule next year,” he said. “We have been desperately trying to keep this a secret, but hopelessly. This is a… Continue reading Michael Grade Reveals Major Schedule Relaunch For ITV1

One of the main talking points during today’s MediaTel Group seminar on the ‘Future Of The Media Agency’ was how digital fits into the agency format, with panellist Andrew Walmsley, co-founder of i-level, keen to point out that despite what some people might say, digital is not just another medium.He said: “The biggest distinction between… Continue reading Seminar Looks At Media Agencies In The Digital Age

Just 24% of European internet advertisers who plan to launch their own profiles on social networking sites measure whether users interact with their online ads, according to a new report from JupiterResearch. The Social Marketing in Europe: Creating and Measuring User Engagement report found that over the next year, 33% of European online advertisers plan… Continue reading Social Network Advertisers Fall Short In Measuring Results

A new report from the Cinema Advertising Council (CAC) has revealed that US cinema advertising industry revenues of CAC members grew by 15% to $455,661,000 in 2006 as compared to a total of $394,830,000 in 2005. Clifford Marks, president and chairman of CAC, said: “Marketers are looking for new, highly-effective, targeted opportunities to engage harder… Continue reading US Cinema Advertising Council Members Report 15% Adspend Increase