Emap is to launch a major marketing campaign in the New Year for the launch of its new Liverpool-based talk radio station, City Talk.Integrated marketing agency Ampersand has been appointed to handle the push, which will include outdoor and print advertising. The agency has also designed City Talk’s logo.Emap has met with a number of… Continue reading Launch Of New Emap Radio Station To Be Backed By Major Marketing Campaign

ITV1’s schedule is to be relaunched next year, according to executive chairman, Michael Grade, who was speaking at the MediaGuardian Changing Broadcast summit in London today.“We have been planning for a year to relaunch ITV1’s schedule next year,” he said. “We have been desperately trying to keep this a secret, but hopelessly. This is a… Continue reading Michael Grade Reveals Major Schedule Relaunch For ITV1

Almost 14% of TV households in the US are equipped with an HDTV set and HD tuner capable of receiving signals in high definition, whilst more than 11% are equipped with an HDTV and HD tuner and receive at least one HD network or station, according to the Nielsen Company. Los Angeles has the highest… Continue reading Almost 14% Of US Households Are HD Enabled

Just 24% of European internet advertisers who plan to launch their own profiles on social networking sites measure whether users interact with their online ads, according to a new report from JupiterResearch. The Social Marketing in Europe: Creating and Measuring User Engagement report found that over the next year, 33% of European online advertisers plan… Continue reading Social Network Advertisers Fall Short In Measuring Results

One of the main talking points during today’s MediaTel Group seminar on the ‘Future Of The Media Agency’ was how digital fits into the agency format, with panellist Andrew Walmsley, co-founder of i-level, keen to point out that despite what some people might say, digital is not just another medium.He said: “The biggest distinction between… Continue reading Seminar Looks At Media Agencies In The Digital Age

GCap Media has won the national airtime sales contract for GMG Radio’s Smooth, Real and Rock Radio brands.GCap already manages the national revenue for GMG Radio’s two Century FM stations in the North West and North East of England and will take on the contract for the additional nine stations from 1 January next year.GMG… Continue reading GCap Wins National Airtime Sales Contract For GMG Brands

Sky has said that its broadband service has passed the one million customer mark, adding that this milestone was achieved less than 14 months after the first Sky Broadband customer was connected.Sky launched its broadband service last year (see Sky Launches Free Broadband Service), offering a range of broadband options including Sky Broadband Base, with… Continue reading Sky Broadband Passes One Million Customer Mark

Havas has announced that its revenues for the third quarter of the year have risen 7.3% year on year to €368 million (£258 million). There was improvement in organic growth, at 9.3% in Q3, after 5.4% in Q2, which rose to 6.0% for the first nine months of 2007. Net new businesss continued its positive… Continue reading Havas Q3 Revenues Up 7.3%

Publicis has announced that its consolidated revenue for Q3 2007 rose 10.8% to €1,122 million, compared with €1,013 million for the same period in 2006. Organic growth in the third quarter was 4.6%, in line with the group’s expectations. In the third quarter, 43.4% of Groupe revenue came from North America, 37.3% from Europe, 11.1%… Continue reading Publicis Revenues Up Almost 11%

BSkyB is considering giving up nearly one fifth of its ITV voting rights in an effort to avoid competition regulations and hold onto its 17.9% share in the commercial broadcasting giant. In a letter to the Competition Commission, the satellite broadcaster outlined plans to place three per cent of its voting right with an independent… Continue reading Sky Could Give Up Some ITV Voting Rights