The Digital Radio Development Bureau (DRDB) has launched a radio advertising campaign to promote digital radio, following the news that more than five million DAB sets have been sold in the UK.With the strapline “Five million do it, do you?” the advert will echo the BBC’s effort, which asks, “Do you do digital?”Up to 100… Continue reading DRDB Launches Radio Ad Campaign

Aegis has acquired the full service event and experiential marketing agency Vivid Marketing. Vivid was founded in 1998 and is head-quartered in Smyrna, Georgia. It provides customised event marketing and field execution services across the US. Its services include mobile marketing activation, on-site promotions, branded product sampling, new product launches, consumer retail displays, and entertainment… Continue reading Aegis Acquires Vivid Marketing

All3Media has bought Maverick Television, one of Britain’s leading regionally based TV production companies. The deal for Maverick was made for an undisclosed sum and will see the firm join All3Media’s stable of 11 other production companies. Maverick TV is recognised as one of Britain’s leading producers in digital media. Its award winning and rapidly… Continue reading All3Media Acquires Maverick TV

Online video sharing site YouTube is expanding its international reach with the creation of a series of localised channels.The expansion will see country-specific YouTube sites created for nine countries – Brazil, France, Ireland, Italy, Japan, Netherlands, Poland, Spain and the UK.The websites will be translated into the native languages of each country and YouTube will… Continue reading YouTube Expands With Country-Specific Sites

As broadcasters struggle to recover from the flurry of participation TV and phone-in competition blunders, NewsLine examines the story so far, and questions whether winning back viewers’ trust is really on the cards…Britain’s broadcasters are currently facing one of the toughest times in decades, with fragmentation and new media formats luring viewers and advertisers away… Continue reading Hanging On The Telephone

Ofcom has produced a new report revealing that people from ethnic minorities watch less television than the rest of the population.The report, which was commissioned in order to find out whether ethnic minorities are being adequately served, also found that people in these groups watch less public service programming.It also discovered that there is a… Continue reading Top Broadcasters Must Do More To Serve Ethnic Minority Groups

The BBC and ITV have agreed a joint deal with UEFA for the rights to the Euro 2008 Championships.An agreement has been reached with Sport Five, representing UEFA, for exclusive live UK television and new media rights to all 32 matches at the tournament in Austria and Switzerland in June next year.The deal includes match… Continue reading BBC And ITV Secure UEFA Broadcast Deal

Channel 4 faces close scrutiny from the government in the wake of Ofcom’s investigation into the broadcaster’s public service remit, after a warning from culture secretary Tessa Jowell.Jowell said last night at the Royal Television Society that C4’s future performance would be closely scrutinised, adding that recent blunders, such as another flare of the Big… Continue reading Government To Keep A Close Eye On Channel 4

Scottish newspaper and media group, Johnston Press, has announced a slow down in advertising losses for the first five months to 2 June. The group behind dozens of regional titles, including the Stamford Mercury (which is more than 300 years old), has forecast a “satisfactory outcome” to the year after the relatively strong start. The… Continue reading Johnston Press Sees Ad Loss Slow Down

Mobile TV’s popularity last year was not as great as expected, according to a new report from IMS Research. Based on a recent study by the company, broadcast mobile TV handsets shipped worldwide numbered 4.7 million in 2006, with the majority shipping in the Asia Pacific region. Subscribers in Europe were only about 30% of… Continue reading Mobile TV’s Popularity Not As Great As Expected