New research from The Diffusion Group (TDG) claims that 11% of adult broadband users in the US (12 million consumers) listen to podcasts at least once a month. TDG’s latest report on new media usage, Podcast Usage Profiles and Demand Forecasts Thru 2012, predicts that by 2012 this number will grow to 24% of broadband… Continue reading US Podcasting Audience Continues To Grow

More than 80% of households in the UK now receive digital television services on their primary set, up from more than 77% in the last quarter, with almost 82% of homes receiving multi-channel TV at the end of Q1 2007. Ofcom’s latest Digital Progress Report has shown that more than 20.4 million households now have… Continue reading UK Digital TV Penetration Exceeds 80%

Clear Channel Outdoor UK’s Create division has partnered with Esprit Digital to develop digital advertising panels at bus shelters across the UK.The displays will feature a two-month Bacardi digital campaign at locations in Brighton, Leeds and Edinburgh.The panels, which went live on June 18, feature bespoke content that ties in with the Bacardi brand’s new… Continue reading Clear Channel Outdoor Unveils Digital Advertising Panels

Titan Outdoor will continue to control outdoor advertising in rail stations across London and other large UK cities for the next decade, after the company extended its partnership with Network Rail.The new deal signals a three-year extension to the previous contract and aims to capitalise on increased investment from Titan, designed to open up new… Continue reading Titan Outdoor Extends Network Rail Partnership

News Corporation, Rupert Murdoch’s global media behemoth, could sell MySpace in exchange for a quarter of Yahoo! Reports have emerged that Murdoch is apparently in talks with Yahoo! about selling the social networking giant for $12.3 billion (£6.2 billion) for a 25% stake in one of Google’s main competitors. According to a report in News… Continue reading Murdoch Could Sell MySpace For 25% Stake In Yahoo!

ITV1’s new 9pm drama, The Time Of Your Life, about a woman trapped in a coma for 18 years, picked up a peak audience of 6.4 million adult viewers last night.Perhaps mindful of the success enjoyed by the John Simm time-travel-coma bonanza that was Life On Mars, the ITV show spent some of its time… Continue reading New Drama A Success For ITV1

The National Readership Survey has recorded a 20% increase in its London response rate following the introduction of initiatives, such as a scheme of financial incentives for respondents.Introduced in September 2006, the NRS says that the incentive scheme is designed to help it meet the particular challenges facing major surveys in London, where the increase… Continue reading NRS Records 20% Increase In London Response Rate

Guardian News and Media has promoted Adam Freeman to the role of commercial director, responsible for the commercial development of the Guardian Unlimited website network.Freeman succeeds Stuart Taylor who is taking up the newly created position of commercial director of GMG Radio. Taylor transfers to the sister company in September, and will also become managing… Continue reading Freeman Appointed GNM Commercial Director

Emap Advertising has today unveiled findings from its E-ceptivity research, undertaken with Gfk NOP. The research takes a detailed look at how the different reasons that consumers go online impact on their behaviour online and on their receptivity to advertising.The research looks into both the direct response and branding potentials of online advertising, exploring how… Continue reading Emap Advertising Unveils E-ceptivity Research Findings

ITV has confirmed that The Carphone Warehouse has signed a three-year deal to become the new integrated sponsor for the fourth series of hit talent show The X-Factor.The deal will see The Carphone Warehouse sponsoring all episodes of the forthcoming series of The X Factor on ITV1, repeats and brand extensions like The Xtra Factor… Continue reading Carphone Warehouse Announces The X-Factor Sponsorship