Emap’s Magic 105.4 has announced an exclusive year long partnership with English National Ballet.The partnership starts this week with a campaign promoting English National Ballet’s performances of Swan Lake at the Palace of Versailles in July.A series of 30-second trails will promote the show and are intended to drive traffic to magic.co.uk, where listeners will… Continue reading Magic 105.4 Partners With English National Ballet

A new report commissioned by the Audit Bureau of Circulations will challenge newspapers and magazines to implement major changes to the way they report audience figures.Douglas McArthur, former chief executive of the Radio Advertising Bureau, has apparently been working on the consultancy project and revealed his findings this week at meetings with the Periodical Publishers… Continue reading ABC Could Make Major Changes To Reporting Structure

Channel 4 is to restructure its executive team, including the appointment of its first dedicated director of new media and technology, with a view to expanding its activities on new digital platforms.The holder of the new role will report directly to the chief executive, Andy Duncan, alongside the channel’s executive directors including group finance director,… Continue reading Restructure For Channel 4 Digital Team

Associated Newspapers is apparently close to finalising a deal which will see it increase the circulation of its national morning freesheet Metro by about 250,000 copies.The deal would increase the London edition’s circulation by about 200,000 copies and that of other areas by about 45,000, according to a report on MediaGuardian.co.uk.An increase in circulation, which… Continue reading Metro Could Increase Circulation

Jane Kesley, former Emap Advertising cross media director and founder of XmC, has teamed up with ex-Starcom Group and Starcom+ chiefs Andy Roberts and Adam Bishop to form Village Green, an independent specialist agency.Village Green intends to deliver more effective brand solutions by engaging consumers through content. It will do this through a range of… Continue reading Trio Join Forces To Launch Independent Specialist Agency

The BBC’s on-demand broadband TV service, iPlayer, is launching on 27 July, it was announced today by Ashley Highfield, the BBC’s director of future media & technology.Once viewers have accessed BBC iPlayer at bbc.co.uk/iPlayer and have downloaded a programme, they will have up to 30 days in which to watch it. Once watched, the programme… Continue reading BBC iPlayer To Launch In July

Tiscali has announced a deal with BSkyB that will add the full set of Sky’s basic channels – including Sky One, Sky Two, Sky Three, Sky Arts, Sky Travel, Sky News and Sky Sports News – to its channel line up.Today’s deal will see the channels become available to Tiscali TV customers over the summer.… Continue reading Tiscali TV In Sky Channel Deal

The second instalment of ITV1’s business-themed reality show Tycoon fared no better than the first, with a peak of just 1.8 million adults (a 9.3% viewing share) tuning into the hour long programme last night.The show, hosted by ex-Dragon’s Den star Peter Jones, was beaten by both terrestrial BBC channels as well as Channel 4… Continue reading Another Bad Night For Tycoon

At MediaTel Group’s ‘Future of National Newspapers’ seminar held in London a year ago, a surprisingly positive assessment of the industry emerged despite declining circulation figures throughout 2006.Digital was not seen as the mammoth threat to the print format that it had been reported to be; strong brands were lauded and a general feeling of… Continue reading Newspaper Seminar To Focus On Future Of Industry

GCap Media’s Capital 95.8 has secured bmi as sponsor for the Johnny Vaughan breakfast show in a £1million partnership.The year-long campaign starts on July 2 and includes on-air and online activity.The campaign signals bmi’s first major partnership with GCap Media and forms part of their ‘That’s bmi Time’ activity.The sponsorship includes some breakfast show promotions… Continue reading bmi In Capital 95.8 Breakfast Show Sponsorship