Free morning paper the Metro is to launch in Brighton on Monday, meaning that the title is now available in 15 UK cities.The paper will be distributed on buses and at rail stations including Hove, Worthing and Lewes, and will carry the same content as the London edition.The paper, developed in partnership with Medialab, a… Continue reading Metro Launches Monday In Brighton

Advertising spend on mobile phones is expected to increase massively over the next five years, creating a global market worth more than $11.3 billion annually, according to a new report from Informa Telecoms and Media. Informa forecasts that the mobile advertising market will be worth $871 million this year, a figure it expects to reach… Continue reading Mobile Ad Market To Reach $11 Billion By 2011

Over 31 million online US homes, or two out of five online US households, subscribe to bundled services from one provider, according to new research from Telephia’s Total Communications Survey for Q2 2006. Telephia said that double and triple play bundles were the most popular with consumers, with the internet/TV bundle leading all other service… Continue reading Over 31 Million US Homes Subscribe To Bundled Services

US advertising spend rose 5.1% year on year for the first half of 2006, due to gains across media, according to preliminary figures released by Nielsen Monitor-Plus. The figures show that adspend, led by internet, Spanish language TV and local magazines, increased in almost all reported media. However, a number of media did not show… Continue reading US Adspend Grew 5.1% In H1 2006

Emap’s Zoo magazine has come under fire from the Advertising Standards Authority (ASA) after it ran a promotion offering its readers free beer without stating that an over 18s restriction applied.The ASA also questioned whether Zoo magazine was a suitable publication for an alcohol promotion because 25% of its audience was under 18 years of… Continue reading Zoo Rapped Over Beer Offer

Thinkbox, the television marketing body for the UK commercial broadcasters, has announced a 15 month strategic partnership with The Marketing Society that will explore the issue of Effective Innovation.The six components of the partnership aim to give the 2,500 members greater knowledge and confidence in all aspects of innovation, such as identifying market opportunities, managing… Continue reading Thinkbox And The Marketing Society In Strategic Partnership

Tesco is to launch its own digital television service, powered by Homechoice, and go head-to-head with BSkyB, Freeview and BT.According to reports in the trade press, the UK’s biggest retailer will offer subscribers several digital channels as well as “catch up” programming and a variety of video-on-demand (VOD) services, including film and music.The service will… Continue reading Tesco To Offer Digital TV Service

The Sun has revamped its website in order to put more emphasis on video content and make it easier for users to find their way around.Additional content on the site will include, as part of a 24 hour rolling video service, film trailers, gaming news, and Deidre’s video casebook, as well as video virals.The Sun… Continue reading The Sun Revamps Website

Vicaom chief executive Tom Freston has resigned from the company after falling out with the company’s chairman, Sumner Redstone over the battle to keep the company at the head of the digital revolution. Redstone was apparently unhappy that Viacom had missed several opportunities to become major players in the online market, missing out on buying… Continue reading Viacom CEO Tom Freston Resigns

TNS, the world’s largest provider of custom research and analysis, has recorded revenue growth of 4.5% year on year for the six months to June 30. The cmopany made an operating profit of £37.6 million, down from £41.4 million for the same period last year, whilst its profit before tax was £30 million, down from… Continue reading TNS Records 4.5% Revenue Growth In H1