US measured adspend declined 0.3% year on year in May, the first comparable period monthly decline since May 2002, according to new data from TNS Media Intelligence. US gross domestic product dropped last quarter to 2.5% from 5.6% in Q1 which could spell worrying times ahead for the advertising industry. Adspend in the US has… Continue reading Slight Decline In US Measured Adspend

Associated Newspapers is to launch its freesheet, London Lite, earlier than planned in order to be on the streets ahead of its rival, News International’s thelondonpaper.With its launch brought forward to August 30, Associated’s London Lite will be available a full five days before News International’s offering, which has itself had its launch date brought… Continue reading London Lite To Launch Next Week

H Bauer is to launch new Women’s weekly title In The Know later this month, and will do so without selling ads in it.Bauer has invested £10 million in the new magazine, which will offer topical news and lifestyle content. The launch campaign will include TV ads and outdoor and retail activity.The publisher says that… Continue reading In The Know To Launch Next Week

Littlewoods has agreed a cross-platform deal with ITV to sponsor the new Trinny and Susannah series due to air this Autumn on ITV1.The sponsorship package includes online, interactive, mobile interactive bumpers and licensing opportunities for Littlewoods as well as branding on all programme-related on-air trailers and off-air marketing.This is the first time Littlewoods has advertised… Continue reading Littlewoods To Sponsor Trinny And Susannah

ITV has agreed to sell its stake in the Irish commercial broadcaster TV3 for £70 million as part of its disposal programme of non-core assets. The sale, which has been anticipated for some time, sees the broadcasters 45% stake go to private equity firm Doughty Hanson, which made a previous bid for TV3 in May… Continue reading ITV Agrees Sale of Stake In TV3

Online publisher Magicalia has acquired Encanta Media to create a specialist cross-media publishing group. Encanta publishes nine specialist magazines, which range from woodworking and modelling to patchwork and gardening, and operates a series of leading hobbyist exhibitions. Magicalia says that the acquisition marks the first step in its strategy of building the UK’s first truly… Continue reading Magicalia Acquires Encanta Media

Tim Brooks, IPC ignite! managing director, is leaving the company to join Guardian Newspapers Limited as MD in mid September. He succeeds Carolyn McCall, who became chief executive of Guardian Newspapers parent company Guardian Media Group in August. Tim has been running the men’s lifestyle and music division since 2002, producing titles such as Loaded,… Continue reading Tim Brooks Appointed New MD Of Guardian Newspapers Ltd

Magazine publishing company Future has cut its profit forecast by more than 20% because of continued weakness in both advertising and newsstand revenues. It says that profit for the current financial year to 30 September 2006 is now considered likely to be approximately £3.5 million below the market’s £16.5 million forecast for earnings before interest,… Continue reading Future Cuts Profit Forecast

Revenues from print classified advertising increased by more than 5% during 2005, a major improvement on the 12% decline recorded in 2004, according to the World Association of Newspaper’s (WAN) third annual Digital Classified Survey. The report also shows that newspapers in developed countries increased overall revenues by 4.2% in 2005 from a year earlier.… Continue reading Print Classified Ad Revenues Increased Over 5% In 2005

US adults whose households have a digital video recorder (DVR) are more upscale than those who do not and are more likely to be heavy readers of magazines and newspapers, according to new data from Mediamark Research Inc (MRI). the Autumn MRI data release said that 8.6% of US adults reported having a DVR in… Continue reading US DVR Households More ‘Upscale’ Than Those Without