Real People, NatMags’ women’s weekly, is refunding advertisers after it failed to meet its guaranteed circulation target of 350,000, according to a report in Marketing Week.The magazine, which launched in January, was 9% short of its target in the six months to June, according to the ABC magazine figures which were released last week (see… Continue reading Real People Could Refund Advertisers

Five has named Nick Thorogood as the Controller of its two forthcoming digital channels, Five US and Five Life. The two channels are being launched in the Autumn and Thorogood will begin his new role in September. Until earlier this year Thorogood was editor of ITV daytime, a position he’d held since 2004. Prior to… Continue reading Five Announces Controller For New Digital Channels

July was another record breaking month for text messaging in the UK, as the number sent soared to over 3.5 billion, according to new figures released today by the Mobile Data Association (MDA). An average of 113 million messages were sent per day throughout July, and the total is an increase of almost 30% on… Continue reading Record Text Messaging Figures For July

Subscriber numbers to retail VoIP services rose by 83% during 2005, from 10.3 million at the beginning of the year to over 18.7 million subscribers by the end, according to new research from Point Topic. Point Topic’s research also estimates that the number of people who paid for PC-to-phone calls during 2005 is over 4.7… Continue reading VoIP Subscriber Numbers Rose By 83% In 2005

The UK remains the only country in Europe with over 50% of households having digital television services, according to a report just published by independent market analyst Datamonitor. Datamonitor estimates that by 2010, 95% of UK households will have made the transition to digital TV and the UK will remain the most penetrated digital market… Continue reading UK Only Country In Europe With Over 50% DTV Services

Around 7 million people now watch TV programmes on their PC/laptop via broadband or mobile phone, according to a new study from independent brand consultant specialist Contentworx. The survey, of 1000 adults demographically weighted to represent the UK population, was carried out by ICM Direct, and was focused on understanding the motivation behind watching TV… Continue reading Around 7 Million Watch TV Online Or Mobile

Nearly three quarters of all internet connections are now on broadband, according to new data released by the Office of National Statistics (ONS). The ONS says that in June of this year, broadband internet connections made up 72.6% of internet connections, up from 54.4% in June last year and 18% in June 2003. However, recent… Continue reading Nearly Three Quarters Of Internet Connections Now On Broadband

US measured adspend declined 0.3% year on year in May, the first comparable period monthly decline since May 2002, according to new data from TNS Media Intelligence. US gross domestic product dropped last quarter to 2.5% from 5.6% in Q1 which could spell worrying times ahead for the advertising industry. Adspend in the US has… Continue reading Slight Decline In US Measured Adspend

Associated Newspapers is to launch its freesheet, London Lite, earlier than planned in order to be on the streets ahead of its rival, News International’s thelondonpaper.With its launch brought forward to August 30, Associated’s London Lite will be available a full five days before News International’s offering, which has itself had its launch date brought… Continue reading London Lite To Launch Next Week

H Bauer is to launch new Women’s weekly title In The Know later this month, and will do so without selling ads in it.Bauer has invested £10 million in the new magazine, which will offer topical news and lifestyle content. The launch campaign will include TV ads and outdoor and retail activity.The publisher says that… Continue reading In The Know To Launch Next Week