Emap’s Magic 105.4 radio station is launching an advertising campaign to drive audiences to a revamped version of its ‘Music is Money’ quiz, which will see £15,000 won every weekday for three weeks.The campaign launches this week with one 30-second and three brand new 10-second commercials. The adverts, created by St Luke’s, will be shown… Continue reading Magic 105.4 Launches Quiz Ad Campaign

Rupert Howell, regional director and president of McCann-Erickson, is the latest figure to be linked with the role of ITV chief executive.According to reports in the trade press, Howell has refused to rule himself out of the role being vacated by Charles Allen (see Charles Allen Leaves ITV).ITV’s finance director, John Cresswell, will act as… Continue reading McCann-Erickson President Linked With ITV Top Job

Bank of Scotland Corporate, in a deal brokered by Viacom Outdoor, has become the first sponsor of the new Docklands Light Railway station at London City Airport, following the opening of the airport DLR link at the end of 2005.Bank of Scotland has developed a brand domination campaign at the DLR London City Airport interchange… Continue reading First Sponsor Of London City Airport Light Railway

The war between the free afternoon papers has finally kicked off in earnest, as News International’s thelondonpaper hit the streets today at 4.30pm, putting it head to head with Associated Newspaper’s offering London Lite.thelondonpaper like its opposite number London Lite, carries a lot of purple on its pages, although unlike that paper it seems to… Continue reading thelondonpaper Launches And The Free Newspaper War Begins

August brought with it the news that the UK remains the only country in Europe with over 50% of households having digital television services. The figure was revealed in a report from Datamonitor, who also forecast that by 2010, 95% of UK households will have made the transition to digital TV (see UK Only Country… Continue reading INSIGHTanalysis: Media Healthcheck – August 2006

In less than a year, China will overtake the US to become the world’s biggest broadband market, according to Ovum, the analyst and consulting company. China’s broadband sector has been growing at a compound annual growth rate (CAGR) of 79%, over the last three years, and Ovum says that the strong growth should continue to… Continue reading China’s Broadband Market Will Reach 139 Million Subscribers By 2010

By the end of the year 40% of European homes will have digital TV, according to the new Western European TV report from Informa Telecoms and Media. The report forecasts that the region will pass 100 million digital homes during 2010 and reach 116 million by the end of 2011, equivalent to a 75% penetration… Continue reading Digital TV To Reach 40% Of West European Homes By End Of Year

Global IPTV subscriptions are expected to jump from two million to 34 million between 2005 and 2010, reflecting a compound annual growth rate (CAGR) of 60%, according to a new report from Research and Markets. The report IPTV Update 2006 – The Future of IP Media forecasts that North America will experience the most rapid… Continue reading US IPTV Subscriptions To Increase By 78% By 2010

TiVo reported 30% increases in service and technology revenues for Q2 2006, to $52.9 million, compared to $40.7 million for the same period last year. TiVo also reported a better than expected net loss of $6.4 million in Q2, with its internally-owned subscriptions growing by 30,000 during the second quarter. The company had a total… Continue reading TiVo Records Q2 30% Increase In Service And Technology Revenues

Video game publisher Electronic Arts (EA) has signed deals with two in-game advertising companies to stream live ads into its games.The deals have been signed with Massive, owned by Microsoft, which EA said will cover up to four video games, and IGA Worldwide, which should see the company deliver advertising in up to three games.The… Continue reading Electronic Arts Signs In-Game Advertising Deals