Total retail revenue in the UK communications sector reached £50 billion in 2005, a 5% increase compared to 2004, according to new figures revealed by Ofcom in its new Communications Market report. The biggest annual rise, of £2 billion, came from the telecoms sector, while television revenue grew by £500 million. Total radio funding (BBC… Continue reading UK Communications Retail Revenue Reaches £50 Billion In 2005
ARCHIVE ▸ The Media Leader Staff
By 2010 traditional television advertising will be one-third as effective as it was in 1990, according to a new report from McKinsey & Co. The predicted loss of effectiveness is down to an assumed 15% decrease in buying power caused by cost per thousand rate increases. Other factors which are identified in the McKinsey report… Continue reading Effectiveness Of Traditional TV Advertising To Decline
IPC Connect, the women’s weekly division of IPC Media, has extended its weekly celebrity magazine to the web, in order to refocus the publisher’s online efforts.Nowmagazine.co.uk, the online version of the magazine, will be edited by Beverley Watts and carry UK and US celeb news and gossip, with the Stateside material coming from parent company… Continue reading IPC Extends Now Online
Emap Advertising has announced the creation of four new senior roles within the online team. The new appointments mark a restructure designed to deliver effective and pioneering bespoke marketing opportunities for customers and deliver higher levels of customer service.A new operational team has been set up within the online arm of Emap Advertising. Lisa Mundy,… Continue reading Emap Advertising Strengthens Online Team
ITV has reported operating profits up 9% to £163 million, boosted by strong performances from businesses outside ITV1.The broadcaster’s flagship channel continued to struggle in the first half of 2006, reporting an 8% fall in advertising revenue in the first six months of the year to £654 million, while its share of commercial impacts was… Continue reading ITV Profits Up Despite Weak Ad Market
ITV has reported operating profits up 9% to £163 million, boosted by strong performances from businesses outside ITV1. The broadcaster’s flagship channel continued to struggle in the first half of 2006, reporting an 8% fall in advertising revenue in the first six months of the year to £654 million, while its share of commercial impacts… Continue reading ITV Profits Up Despite Weak Ad Market
Interpublic Group, the holding company of agencies including Lowe Worldwide and McCann Erickson has reported second quarter 2006 revenue of $1.53 billion, compared to $1.61 billion in the same period a year ago (a 4.8% drop), with first half revenue of $2.86 billion, compared to $2.94 billion during the first six months of 2005. The… Continue reading Interpublic Revenues Fall
Interactive Digital Sales (IDS) has resigned from TV marketing body Thinkbox, despite being one of the organisation’s founding members.IDS, Flextech television’s ad sales division, has quit following a disagreement over voting rights. The company was part of an original constitution based on a voting structure of one company – one vote, regardless of financial contribution.However,… Continue reading IDS Quits Thinkbox After Voting Rights Row
Pearson, parent company of the Financial Times, has acquired financial information company the Mergermarket Group for £101 million. Mergermarket’s customers include 29 of the world’s top 30 investment banks, 18 of the top 20 law firms and 25 of the top 30 private equity houses. Mergermarket was founded in 2000 and Pearson says that its… Continue reading Pearson Buys Mergermarket Group
The number of US households with income-generating or corporate home offices are more than twice as likely to implement VoIP in the next 12 months compared with households in general, a new IDC study reveals. At the moment, 39.1% of corporate home offices and 23.7% of home-based businesses are interested in or using VoIP. In… Continue reading Home Office Households Set the Stage for U.S. Consumer VoIP Adoption
