Emap’s Magic 105.4 FM has announced that Neil Fox will be fronting Fox’s Jukebox 100, with the one-off special the first collaboration across all platforms of the Magic brand – radio, TV and online.The show, broadcasting on bank holiday Monday, will air on both Magic 105.4 and Magic TV, counting down the top songs as… Continue reading Foxy Fronts Magic Cross-Media Jukebox
ARCHIVE ▸ The Media Leader Staff
Media regulator Ofcom has paved the way for Freeview to carry subscription-only services, giving the green light to proposals for paid-for services on the hugely popular platform.The industry watchdog said that there was no longer a “compelling reason” to bar subscription services from broadcasting on the service, which was previously restricted to carrying free-to-air broadcasts… Continue reading Ofcom Gives Thumbs Up For Pay-TV Through Freeview
Outdoor advertising specialist, Kinetic, has established a new division to provide bespoke billboard solutions based on the various destinations consumers spend the most time in.The company’s new Destination Media Group is intended as a response to changes in society which have seen an increase in time spent out of home by consumers.The shift from high… Continue reading Kinetic Puts Focus On Destination For Strong Campaigns
ITV is preparing to challenge BSkyB’s dominance of the interactive advertising sector with a cross platform offering in partnership with Emuse.According to reports this morning, the company will offer advertisers simultaneous campaigns across digital satellite, terrestrial, internet and mobile platforms.Speaking to NMA magazine, Gary Digby, MD of ITV Sales, said: “Interactive campaigns are an increasingly… Continue reading ITV Plots Cross Platform Interactive Ads
Ocean Outdoor has scooped the contract for giant posters on the Imax cinema complex adjacent to London’s Waterloo station, providing massive exposure across the side of the building.The contractor now commands the rights to install and sell advertising banners on the giant structure, which promises to make Imax one of the most outstanding landmark sites… Continue reading Ocean Bags Imax For Giant Waterloo Site
Britain’s only dedicated gay radio station, Gaydar, is to partner with theme parks Alton Towers and Thorpe Park to offer exclusive thrill seeking weekends to listeners.Gaydar Days at Thorpe Park on September 9 and at Alton Towers September 29 – October 1 will be crammed with top DJs, dance tents, VIP lounges and all of… Continue reading Gaydar Becomes Second Station In Theme Park Tie-Up
Media regulator Ofcom has paved the way for Freeview to carry subscription-only services, giving the green light to proposals for paid-for services on the hugely popular platform. The industry watchdog said that there was no longer a “compelling reason” to bar subscription services from broadcasting on the service, which was previously restricted to carrying free-to-air… Continue reading Ofcom Gives Thumbs Up For Pay-TV Through Freeview
Traditional media budgets have been cut for the sixth successive quarter, with the IPA revealing the weakest rise in marketing spending in four years.According to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), the overall trend in marketing budgets shows the continuing trend of moving adspend away from traditional media to… Continue reading IPA Bellwether: Traditional Media Budgets Continue To Drop
Publishing group, Reed Elsevier has revealed a strong performance for 2005, with the positive results continuing into 2006.The group has made an encouraging start to the year in all of its business areas. The overall performance in the magazine and information publishing business, however, continues to vary by geography and sector, with strong online revenue… Continue reading Reed Enjoys Strong Start To 2006
Government watchdog, Ofcom, has awarded two new twelve year FM local commercial radio licences, one in Southend-on-Sea, and the other covering the main Tyne & Wear and Teesside conurbation’s in North East England.Southend Radio will provide listeners with “a locally relevant radio station for Southend with news, information, engaging chat and great music from the… Continue reading Ofcom Awards Two New Commercial Radio Licences