UK broadband growth has slowed to 6.6%, with the market suffering its worst Q2 since 2004, according to new research from Point Topic. An average of 75,000 new broadband connections have been made per week in the UK since October 2004, although in the April to June period this dropped to 56,000 lines. Point Topic… Continue reading UK Broadband Growth Slows To 6.6%

People aged between 18 and 24 (GenY) spend 28% longer online than 27-40 year-olds (GenXers) and almost twice as long as 51-61 year-old Baby Boomers, according to new a new study from Forrester Research. GenYers are also 50% more likely than GenXers to send instant messages, twice as likely to read blogs, and three times… Continue reading 18-24 Year Olds Spend Longer Online

Marketers should look to massively multiplayer online games (MMOG) if they are trying to target 18-34 year old males, according to a new Universal McCann report TrendMarker, Parallel Worlds. JupiterResearch estimates that MMOG’s generate revenues of $350 billion per year, occupying about nine hours a week for the average player, while most gamers are male… Continue reading Marketers Should Look To Online Games

Viacom’s MTV networks has entered a partnership with Google which will see its video programming become accessible via Google’s affiliated websites and blogs.Starting as a test run at the end of the month, members of Google’s AdSense advertising network will be able to install a video player on their websites which will allow them to… Continue reading MTV In Online Video Deal With Google

Communications giant Orange has become the first company to actively promote mobile advertising to major UK brands after recruiting the likes of Peugeot and Jaguar to advertise on its mobile internet portal.According to reports in the trade press, from today each of the brands signed to Orange will have interactive banner adverts on different pages… Continue reading Orange To Promote Major Brands Via Mobiles

Ofcom has received over 600 complaints from members of the public after Channel 4 confirmed that it will be putting a previously evicted housemate back in the Big Brother house.To decide who will return to the house there will be a public vote, following which four out of nine previous contestants will enter a second… Continue reading Complaints Over Returning Big Brother Contestants

TalkSPORT, the nation’s only national commercial speech radio station, has signed Terry Christian and Kelly Dalglish for the start of the new football season.Christian, who rose to fame during the mid-nineties anchoring cult TV programme The Word, will present Final Whistle on Saturday afternoons alongside Newcastle legend Mickey Quinn from Saturday 19th August.Christian said: “I’m… Continue reading TalkSPORT Makes Two Signings For Upcoming Season

ITV could be planning to buy the rights to screen hit reality show Big Brother, according to reports in today’s Guardian.The report says that Simon Shaps, the ITV director of television, has begun courting Endemol, producers of Big Brother, before formal negotiations for the new contract begin later in the year.ITV’s own reality show, Love… Continue reading ITV Could Bid For Big Brother

Clear Channel Outdoor, the world’s largest outdoor advertising company, and Magink Display Technologies, have announced a collaboration to launch the UK’s first network of roadside outdoor digital ink billboards in London.Clear Channel has selected 10 London sites, by busy arterial roads, on which the first digital ink billboards will be built in September, to go… Continue reading Clear Channel Launches UK’s First Roadside Digital Screen Network

The worldwide market for online content services is expected to expand by a factor of 10, growing from about 13 million households during 2005 to more than 131 million households by 2010, according to high-tech market research firm, In-Stat. In-Stat also forecast that worldwide broadband households will more than double between 2005 and 2010, growing… Continue reading Online Video Market To Grow Tenfold By 2010