The BBC’s first Public Value Test (PVT) will be carried out to launch the Corporation’s new on-demand proposals, including the BBC iPlayer.The application for approval of the iPlayer, a service to unify the BBC’s provision of audio and video content on-demand and to make it available to UK audiences over the internet, has begun.The application… Continue reading BBC Announces First Public Value Test

Greene King is to sponsor Ant and Dec’s Saturday Night Takeaway in a £1 million sponsorship deal, a first for a UK pub company.The deal centres on Greene King’s sponsorship of the latest series of Ant and Dec’s Saturday Night Takeaway, with 80 seconds airtime in prime time slots, as well as additional exposure on… Continue reading Greene King Sponsors Ant And Dec In £1 Million Deal

The Guardian Media Group has promoted Simon Waldman to the new role of group director of digital strategy and development.The Guardian says that the role has been created to better integrate the group’s digital offering across all its divisions, and involves close work with group finance director Nick Castro and chief executive Carolyn McCall.The Guardian… Continue reading Guardian Promotes Waldman To Digital Strategy Role

Regional newspaper ABCs for the six months from January-June 2006 will be released later today, with analysis to follow soon after.The figures will be available from lunchtime today, accessible for subscribers through the MediaTel.co.uk Press Database.The NewsLine team will provide in depth analysis of the release shortly after, covering the areas of top 10 paid… Continue reading Regional Newspaper ABCs Released Today

The Newspaper Society has said that the ABC figures do not give an accurate picture of the regional press sector because they do not include figures for multi-media platforms, such as internet sites.According to the Press Gazette, the NS is planning to develop a “multimedia portfolio audience currency for the regional press”. Working with JICREG… Continue reading Regional Press ABC Figures Do Not Paint Accurate Picture

Flextech Television has announced the appointment of David Booth to the brand-new position of director of network scheduling.Flextech says Booth’s responsibilities will include maximising the impact of the programming schedule to ensure optimum audience delivery across their portfolio of channels. In addition, he will work closely with Flextech’s in-house Research and Media Planning functions to… Continue reading David Booth Appointed To New Scheduling Position At Flextech

The Sportsman newspaper, which went into administration last month, is to cut its Sunday edition, leaving the sports and betting paper to be published six times a week.In a notice in tomorrow’s paper, the Sportsman will announce its “super value Saturday special”, which will cost £1.20. The weekend edition will publish racing cards and form… Continue reading Sportsman Newspaper To Cut Sunday Edition

The freesheet war has moved up another gear after London Lite owner, Associated Newspapers, has undercut its ad rates in a bid to compete with News International’s thelondonpaper.Lite‘s ratecard is already 6% lower, while thelondonpaper intends to raise its rates by 46% after a four-month introductory offer. London Lite‘s rates will remain fixed for six… Continue reading Associated Cuts Ad Rates As Freesheet War Continues

Emap’s Kiss radio has revealed its new logo as the countdown continues to the radio network’s expansion and relaunch.The new logo has been designed by Odd and will form part of a marketing campaign to back the relaunch and expansion of the radio network.From September 6, Vibe 101, covering Bristol, South Wales and the South… Continue reading Kiss Unveils New Logo Ahead Of Expansion

The Evening Standard has raised its price to 50p in an attempt to differentiate itself from the new afternoon freesheets hitting the market.Associated Newspapers intends the 10p price hike to make clear the difference between the paper and its new stablemate London Lite, which launches today, and the News International offering thelondonpaper, due to launch… Continue reading Standard Raises Price As London Lite Launches