US measured adspend declined 0.3% year on year in May, the first comparable period monthly decline since May 2002, according to new data from TNS Media Intelligence. US gross domestic product dropped last quarter to 2.5% from 5.6% in Q1 which could spell worrying times ahead for the advertising industry. Adspend in the US has… Continue reading Slight Decline In US Measured Adspend

Revenues from print classified advertising increased by more than 5% during 2005, a major improvement on the 12% decline recorded in 2004, according to the World Association of Newspaper’s (WAN) third annual Digital Classified Survey. The report also shows that newspapers in developed countries increased overall revenues by 4.2% in 2005 from a year earlier.… Continue reading Print Classified Ad Revenues Increased Over 5% In 2005

US adults whose households have a digital video recorder (DVR) are more upscale than those who do not and are more likely to be heavy readers of magazines and newspapers, according to new data from Mediamark Research Inc (MRI). the Autumn MRI data release said that 8.6% of US adults reported having a DVR in… Continue reading US DVR Households More ‘Upscale’ Than Those Without

Pay TV subscriptions in Western Europe are set to grow by 31% between 2005 and 2011, according to new research from Analysys. Analysys also says that low penetration of premium services in many markets suggests room for continued ARPU growth, with incumbents rapidly joining the innovative companies that are already offering TV services. However, it… Continue reading Pay TV Subscriptions In Western Europe To Rise 31% By 2011

Media multitasking, the simultaneous consumption of different media, continues to be the norm in the US, according to the just released results of a survey carried out by BIGresearch. BIGresearch says that these multi-taskers cross all forms of media usage, both traditional and new. For example, almost 70% of internet users say they watch TV… Continue reading Media Multitasking Continues As New Media Options Gain Usage

Tim Brooks, IPC ignite! managing director, is leaving the company to join Guardian Newspapers Limited as MD in mid September. He succeeds Carolyn McCall, who became chief executive of Guardian Newspapers parent company Guardian Media Group in August. Tim has been running the men’s lifestyle and music division since 2002, producing titles such as Loaded,… Continue reading Tim Brooks Appointed New MD Of Guardian Newspapers Ltd

Magazine publishing company Future has cut its profit forecast by more than 20% because of continued weakness in both advertising and newsstand revenues. It says that profit for the current financial year to 30 September 2006 is now considered likely to be approximately £3.5 million below the market’s £16.5 million forecast for earnings before interest,… Continue reading Future Cuts Profit Forecast

Whilst overall television viewing levels continue to show a decline, digital television coverage is growing, according to the IPA’s latest Trends In Television report covering Q2 2006. The report suggests that the major channels continue to suffer from the growth of the non-terrestrial channels, which have significantly extended their patronage over the past year and… Continue reading IPA Report Shows Continual Decline In TV Viewing

Commercial radio revenues for Q2 2006 have risen year on year by 3.5% to £148.2 million, according to figures released by Ofcom and the RadioCentre. Despite a troubled 12 months, the industry has seen a record investment in branded content such as sponsorships and promotions, which has grown more than 16% to more than £26… Continue reading Commercial Radio Revenues Up For Q2 2006

SMG, owner of cinema advertising business Pearl & Dean and Virgin Radio, has released a statement confirming that it has received a merger bid from UTV. The statement follows a report in the Times which said that UTV had made an approach. In the statement, the SMG board said that if the merger were to… Continue reading UTV Merger Bid For SMG