The Evening Standard, owned by Associated Newspapers, is to relaunch its This is London website next month, with the new site placing more emphasis on life in the capital.The revamped site, which will have a soft launch in August followed by an official unveiling in September, could have its name changed to EveningStandard.co.uk.The print version… Continue reading Evening Standard Website To Be Relaunched
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MTV Networks UK and Ireland is to launch a fully interactive multi-platform service, which will focus on user-generated content and offer advertisers the chance to reach the MTV audience through a variety of platforms.The service, called MTV Flux, will run across TV, online and mobile platforms. The interactive platforms will begin at the start of… Continue reading MTV To Launch Multi-Platform UGC Service
Channel 4 is dropping ads from its internet simulcast service amid fears that it could face legal action from third-party rights holders.The move comes after the Institute of Practitioners in Advertising (IPA) told the channel that it did not have clearence to run the ads online.The IPA said that it might be possible for actors… Continue reading Channel 4 Drops Ads From Simulcast Service
ITV chief executive, Charles Allen, could be preparing to leave the broadcaster, as he addresses senior colleagues this morning amid rumours that he could retire shortly. Allen could be set to leave ITV in an attempt to curb the broadcaster’s falling share price, which has dipped below 100 pence from almost 130 pence in March.… Continue reading ITV Chief Executive Could Exit
GCap Media’s advertising revenues were down 6% year on year for the quarter ending 30 June 2006, with total revenues excluding Capital Radio down 3% year on year. The company has identified four key factors it says have affected its ad revenue, including the short-term effects of its inventory policy at Capital Radio; audience declines… Continue reading GCap Media’s Ad Revenue Drops
Ulster Television is considering a £300 million bid for SMG, owner of Virgin Radio and the Grampian and Scottish ITV franchises, according to a report in the Financial Times. UTV previously made an offer for SMG’s television assets in 2003 but was unsuccessful, whilst in 2004 a possible bid for the entire group was never… Continue reading Ulster TV Could Bid For SMG
Worldwide media and marketing services spend will grow 6.2% this year to $673 billion and is predicted to grow 6.% next year to $713 billion, slightly ahead of 5%-6% expected growth in the global economy, according to new research from GroupM. The study, This Year Next Year Worldwide is GroupM’s new media and marketing forecasting… Continue reading Worldwide Media And Marketing Spend To reach $713 Billion In 2007
The National Readership Survey (NRS) is making good progress as it adapts to the rapid changes taking place in the press but it will have to stay focused as the media landscape changes and people turn to the internet and mobile platforms. This was one of the main themes from yesterday’s Future Of The National… Continue reading NRS Confirms Long-Term Online Strategy
The Newspaper Marketing Agency (NMA) is not helping national newspapers to prove their worth as important commercial and social tools, according to journalist and media commentator, Ray Snoddy. Speaking at MediaTel Group’s latest seminar yesterday morning, Snoddy heavily criticised the NMA, saying its remit is too narrow-minded. “When I hear that all [the NMA] ‘s… Continue reading NMA Must Do More To Market National Newspapers
Strong newspaper brands have a big future, according to leading figures in the publishing industry, who were speaking yesterday at MediaTel Group’s Future of the National Press Seminar in London. Dave King, executive director of the Telegraph, said that newspaper groups with powerful brands would move forwards as converged multi-media groups, with a focus on… Continue reading Bright Future For Strong Newspaper Brands
