Cinema advertising has bucked the general ad market trend, rising 9.3% year on year for the six months from January to June this year, at a time when many other sectors have seen decline, according to the latest Nielsen Media Research figures. Outdoor, radio and TV have all seen revenue decline year on year, with… Continue reading Cinema Advertising Bucks General Market Trend

England’s World Cup adventure encouraged fans to notch up record text messaging figures last month, according to new data released by the Mobile Data Association (MDA). The MDA figures show that 112 messages were sent on average per day throughout June in the UK, with the total monthly figure topping 3.37 billion. Person-to-person texts sent… Continue reading Record Text Message Figures For June

About 9 million US web users (6% of US adults) have downloaded a podcast in the past 30 days, according to the new research, The Economics of Podcasting, a report released today by Nielsen Analytics, part of VNU’s Media Measurement & Information Group. The survey, carried out at Nielsen Entertainment Television testing facilities in Las… Continue reading US Podcast Downloading Continues To Grow

US Online advertising will grow to represent 9% of overall advertising spend by 2011, according to the latest study from JupiterResearch, US Online Advertising Forecast, 2006 to 2011. The study shows that online advertising in the US will reach $25.9 billion in revenues by 2011, rising at a compound annual growth rate (CAGR) of 11%… Continue reading US Online Advertising To Reach 9% Of Ad Spend In 2011

Scotland’s Daily Record could be set to launch an evening edition aimed at commuters, according to reports in the trade press.It has been reported that the new 5pm evening edition will focus on sport stories, tasters of the major news stories to come the next day and extra information on stories covered in the morning… Continue reading Daily Record Could Launch Evening Freesheet

United Business Media has seen revenue grow by 25.1% to £394.3m in the first half of 2006, reveals the company’s interim results for the six months ending June 30. Group operating profit also grew, by 25.1% to £82.3m, while its earnings per share, driven by strong trading performance and enhanced by share buybacks, grew 24.1%… Continue reading Strong Revenue Growth For United Business Media

The Evening Standard, owned by Associated Newspapers, is to relaunch its This is London website next month, with the new site placing more emphasis on life in the capital.The revamped site, which will have a soft launch in August followed by an official unveiling in September, could have its name changed to EveningStandard.co.uk.The print version… Continue reading Evening Standard Website To Be Relaunched

MTV Networks UK and Ireland is to launch a fully interactive multi-platform service, which will focus on user-generated content and offer advertisers the chance to reach the MTV audience through a variety of platforms.The service, called MTV Flux, will run across TV, online and mobile platforms. The interactive platforms will begin at the start of… Continue reading MTV To Launch Multi-Platform UGC Service

Channel 4 is dropping ads from its internet simulcast service amid fears that it could face legal action from third-party rights holders.The move comes after the Institute of Practitioners in Advertising (IPA) told the channel that it did not have clearence to run the ads online.The IPA said that it might be possible for actors… Continue reading Channel 4 Drops Ads From Simulcast Service

ITV chief executive, Charles Allen, could be preparing to leave the broadcaster, as he addresses senior colleagues this morning amid rumours that he could retire shortly. Allen could be set to leave ITV in an attempt to curb the broadcaster’s falling share price, which has dipped below 100 pence from almost 130 pence in March.… Continue reading ITV Chief Executive Could Exit