Online ad spend will reach $15.7 billion in the US this year and $25.9 billion by 2011, according to a new study from JupiterResearch. Search is forecast to dominate internet ad spend over the coming years, with search spending for this year projected to total $6.5 billion, or 41.4% of total online ad spending. In… Continue reading Online Adspend To Reach $25.9 Billion By 2011

British kids and teenagers have a huge appetite for playing online games, contributing to the online games audience growing over 16% in the last year, according to new research from Nielsen//NetRatings. This 16% growth, over four times the rate of overall internet growth, shows just how popular online gaming is becoming. In June, 28% of… Continue reading Youngsters Fuel Growth Of Online Game Sector

The portable media player (PMP) sales will reach 5 million units by the end of 2006, up from just 390,000 only two years ago, according to new research from In-Stat. The research reveals that the video iPod in particular has helped to boost sales of PMPs, with consumers becoming more aware of portable video, additional… Continue reading Portable Media Player Market To Grow

By the end of 2011, nearly half a billion people will be watching TV on their mobile phone handsets, according to a new study from IMS Research. The research, entitled Mobile TV – A Complete Analysis of the Global Market, forecasts that mobile TV delivered over the mobile phone data network should experience strong growth… Continue reading Mobile TV To Experience Strong Growth

GMG Radio has reported a revenue increase for its Real Radio and Smooth brands for the three months to June 30, despite the current tough climate for commercial radio. Trading for both the Real Radio and Smooth brands was up 26% from April to June 2006, The increase in revenue comes after The Guardian Media… Continue reading GMG Radio Reports Revenue Increase

Tiscali, the Italian internet service provider, is set to offer triple play services in the UK, after the company merged its British operations with Homechoice owners, Video Networks. The third largest broadband operator in the UK will make television, broadband and telephone services available, following the sale of Homechoice to Tiscali for a reported £60… Continue reading Tiscali To Launch Triple Play Services After Buying Homechoice

Big Brother witnessed another eviction on Friday evening, as the final countdown begins to see who will walk away with the grand prize.A peak of five million adult viewers watched the live eviction programme, while the earlier edition, at 8.30pm attracted around the same amount of viewers, with 5.3 million adults tuning in to check… Continue reading Big Brother Brings In Five Million Viewers As Final Week Approaches

Sky Media has signed a deal with emuse, the UK’s largest independent cross-platform interactive ad operator, that will offer increased reach and greater ROI for interactive advertisers using the emuse absolutely service.Digital satellite viewers can now interact with any emuse absolutely interactive advertisement on all of Sky’s wholly owned channels. Third-party channels whose airtime is… Continue reading Sky Media Signs Interactive Ad Deal

Michael Jackson, the former head of Channel 4, is being lined up to replace Charles Allen as chief executive of ITV, according to reports in the Observer.Allen agreed to leave the broadcaster last week (see Charles Allen Leaves ITV), following falling ad revenue and a decline in viewers.Jackson is said to be ideal for the… Continue reading Former Channel 4 Boss Could Replace Allen

Young people aged 16-24 are increasingly moving away from traditional media and going online, according to the latest Ofcom Communications Market report from Ofcom.The report shows that younger people are embracing new technologies to the detriment of traditional platforms and services. The 16-24 year old age group watches less public service broadcasting output than ever… Continue reading Young People Moving Away From Traditional Media