Supermarket heavyweight Sainsbury’s has begun shielding shoppers form the front covers of men’s magazines sold in its stores, employing “modesty covers” usually reserved for adult titles to preserve customers’ sensitivities.The cover-up is effective in all of the retailer’s 760 stores nation-wide, affecting several publisher’s flagship titles, including FHM, Maxim, Loaded, Nuts and Zoo.The supermarket’s shelves… Continue reading Lads Mags Face Cover Up By Supermarket Giant

Search engine giant, Google, has changed its name in China hoping to increase its presence in the country’s rapidly growing economy. Google will now be known as Gu Ge, which means “harvesting song”, with the internet body saying the name conveyed “the sense of a fruitful and productive search experience in a Chinese way.” Commenting… Continue reading Google Changes Name To Fit In Chinese Market

ITV took another beating at the hands of policemen Dalziel and Pascoe last night, with the BBC One drama notching up an audience of 6.5 million on average, compared to ITV’s Celebrity Fit Club, which drew 3.8 million.The commercial giant also saw poor viewing for its documentary, I’ve Won The Lottery, which drew 3.9 million… Continue reading Dalziel And Pascoe Storm Celebrity Fit Club

Cash point advertising is to give the Government an innovative vehicle for their anti-crime campaign later this month, with the Home Office unveiling a two week run of ads delivered via the technology across London.Run by specialist ad contractor ATM:ad, the campaign is intended to prevent ‘acquisitive’ theft crimes. The campaign, which was planned and… Continue reading Government Uses ATMs To Push Anti Theft Campaign

Online adspend looks set to overtake expenditure on outdoor advertising next year, according to the latest global forecasts from ZenithOptimedia, which claims the sector will also close the gap on radio in 2008.According to the company’s latest report, the internet will account for 6.5% of all advertising spend by 2008, up by 0.5% points on… Continue reading ZenithOptimedia Sees Online Ads Overtake Outdoor Next Year

French entrepreneur Vincent Bollore, has bought a further 1.26 million shares in UK media company Aegis, taking Groupe Bollore’s total interest to 26.03%.The move continues to fuel industry speculation that Bollore is planning a take-over bid of Aegis, with the Havas chief executive, recently saying that “all options are open.”Bollore has steadily increased his stake… Continue reading Bollore Increases Presence In Aegis

IPTV services face an uphill struggle against traditional broadcasters, according to new research from analyst Gartner, which claims the technology will take more than five years to become a revenue opportunity for operators.The analyst estimates that Western Europe will see 3.3 million IPTV subscribers by the end of the year, and 16.7 million within four… Continue reading IPTV Faces Struggle For Foothold Over Next Five Years

French entrepreneur Vincent Bollore, has bought a further 1.26 million shares in UK media company Aegis, taking Groupe Bollore’s total interest to 26.03%. The move continues to fuel industry speculation that Bollore is planning a take-over bid of Aegis, with the Havas chief executive, recently saying that “all options are open (see Bollore Hints At… Continue reading Bollore Increases Presence In Aegis

IPTV services are forecast to struggle against traditional broadcasters, according to new research from analyst Gartner, which claims the technology will take more than five years to become a revenue opportunity for operators. The analyst estimates that Western Europe will see 3.3 million IPTV subscribers by the end of the year, and 16.7 million within… Continue reading IPTV Take-Up To Struggle

Advertising expenditure on user-generated content is expected to rocket over the next four years, with podcasting adspend leading the way, forecast to grow at a compound annual rate of 154.4%. A new report from PQ Media estimates that podcasting adspend will reach $327 million in 2010, up from $3.1 million in 2005, overtaking the blog… Continue reading User-Generated Content Adspend To Rocket