Interpublic Group, the holding company of agencies including Lowe Worldwide and McCann Erickson has reported second quarter 2006 revenue of $1.53 billion, compared to $1.61 billion in the same period a year ago (a 4.8% drop), with first half revenue of $2.86 billion, compared to $2.94 billion during the first six months of 2005. The… Continue reading Interpublic Revenues Fall

IPC Connect, the women’s weekly division of IPC Media, has extended its weekly celebrity magazine to the web, in order to refocus the publisher’s online efforts.Nowmagazine.co.uk, the online version of the magazine, will be edited by Beverley Watts and carry UK and US celeb news and gossip, with the Stateside material coming from parent company… Continue reading IPC Extends Now Online

Emap Advertising has announced the creation of four new senior roles within the online team. The new appointments mark a restructure designed to deliver effective and pioneering bespoke marketing opportunities for customers and deliver higher levels of customer service.A new operational team has been set up within the online arm of Emap Advertising. Lisa Mundy,… Continue reading Emap Advertising Strengthens Online Team

ITV has reported operating profits up 9% to £163 million, boosted by strong performances from businesses outside ITV1.The broadcaster’s flagship channel continued to struggle in the first half of 2006, reporting an 8% fall in advertising revenue in the first six months of the year to £654 million, while its share of commercial impacts was… Continue reading ITV Profits Up Despite Weak Ad Market

By 2010 traditional television advertising will be one-third as effective as it was in 1990, according to a new report from McKinsey & Co. The predicted loss of effectiveness is down to an assumed 15% decrease in buying power caused by cost per thousand rate increases. Other factors which are identified in the McKinsey report… Continue reading Effectiveness Of Traditional TV Advertising To Decline

The number of US households with income-generating or corporate home offices are more than twice as likely to implement VoIP in the next 12 months compared with households in general, a new IDC study reveals. At the moment, 39.1% of corporate home offices and 23.7% of home-based businesses are interested in or using VoIP. In… Continue reading Home Office Households Set the Stage for U.S. Consumer VoIP Adoption

Pearson, parent company of the Financial Times, has acquired financial information company the Mergermarket Group for £101 million. Mergermarket’s customers include 29 of the world’s top 30 investment banks, 18 of the top 20 law firms and 25 of the top 30 private equity houses. Mergermarket was founded in 2000 and Pearson says that its… Continue reading Pearson Buys Mergermarket Group

Interactive Digital Sales (IDS) has resigned from TV marketing body Thinkbox, despite being one of the organisation’s founding members.IDS, Flextech television’s ad sales division, has quit following a disagreement over voting rights. The company was part of an original constitution based on a voting structure of one company – one vote, regardless of financial contribution.However,… Continue reading IDS Quits Thinkbox After Voting Rights Row

Viacom’s MTV networks has entered a partnership with Google which will see its video programming become accessible via Google’s affiliated websites and blogs.Starting as a test run at the end of the month, members of Google’s AdSense advertising network will be able to install a video player on their websites which will allow them to… Continue reading MTV In Online Video Deal With Google

Communications giant Orange has become the first company to actively promote mobile advertising to major UK brands after recruiting the likes of Peugeot and Jaguar to advertise on its mobile internet portal.According to reports in the trade press, from today each of the brands signed to Orange will have interactive banner adverts on different pages… Continue reading Orange To Promote Major Brands Via Mobiles