Sky Media has signed a deal with emuse, the UK’s largest independent cross-platform interactive ad operator, that will offer increased reach and greater ROI for interactive advertisers using the emuse absolutely service.Digital satellite viewers can now interact with any emuse absolutely interactive advertisement on all of Sky’s wholly owned channels. Third-party channels whose airtime is… Continue reading Sky Media Signs Interactive Ad Deal

Michael Jackson, the former head of Channel 4, is being lined up to replace Charles Allen as chief executive of ITV, according to reports in the Observer.Allen agreed to leave the broadcaster last week (see Charles Allen Leaves ITV), following falling ad revenue and a decline in viewers.Jackson is said to be ideal for the… Continue reading Former Channel 4 Boss Could Replace Allen

Young people aged 16-24 are increasingly moving away from traditional media and going online, according to the latest Ofcom Communications Market report from Ofcom.The report shows that younger people are embracing new technologies to the detriment of traditional platforms and services. The 16-24 year old age group watches less public service broadcasting output than ever… Continue reading Young People Moving Away From Traditional Media

Peter Burt, chairman of ITV, could soon follow Charles Allen in leaving the broadcaster, according to reports in Broadcast.Apparently Burt has been unhappy in his role for some time and will step down once a permanent successor to Allen has been appointed and has settled into the role.Broadcast says that Burt initially supported the Greg… Continue reading ITV Chairman Could Leave

Total retail revenue in the UK communications sector reached £50 billion in 2005, a 5% increase compared to 2004, according to new figures revealed by Ofcom in its new Communications Market report. The biggest annual rise, of £2 billion, came from the telecoms sector, while television revenue grew by £500 million. Total radio funding (BBC… Continue reading UK Communications Retail Revenue Reaches £50 Billion In 2005

Archant has announced a 19.4% drop in profit in the first half of 2006, attributing the decline to fundamental structural changes in its markets and cyclical economic forces. In the six months to July 1 the company’s profits stood at £10.2 million. The regional newspaper and magazine group also said that its revenue was down… Continue reading Archant Magazines Show Growth As Profits Fall

ITV has reported operating profits up 9% to £163 million, boosted by strong performances from businesses outside ITV1. The broadcaster’s flagship channel continued to struggle in the first half of 2006, reporting an 8% fall in advertising revenue in the first six months of the year to £654 million, while its share of commercial impacts… Continue reading ITV Profits Up Despite Weak Ad Market

Interpublic Group, the holding company of agencies including Lowe Worldwide and McCann Erickson has reported second quarter 2006 revenue of $1.53 billion, compared to $1.61 billion in the same period a year ago (a 4.8% drop), with first half revenue of $2.86 billion, compared to $2.94 billion during the first six months of 2005. The… Continue reading Interpublic Revenues Fall

IPC Connect, the women’s weekly division of IPC Media, has extended its weekly celebrity magazine to the web, in order to refocus the publisher’s online efforts.Nowmagazine.co.uk, the online version of the magazine, will be edited by Beverley Watts and carry UK and US celeb news and gossip, with the Stateside material coming from parent company… Continue reading IPC Extends Now Online

Emap Advertising has announced the creation of four new senior roles within the online team. The new appointments mark a restructure designed to deliver effective and pioneering bespoke marketing opportunities for customers and deliver higher levels of customer service.A new operational team has been set up within the online arm of Emap Advertising. Lisa Mundy,… Continue reading Emap Advertising Strengthens Online Team