ITV is attempting to give online advertising for the broadcaster’s entire portfolio of programmes the same status with its traditional agency partners by overhauling its digital arrangements.According to reports in the trade press, AAR is conducting the review for the broadcaster. ITV has used a number of agencies to promote individual programmes on an ad… Continue reading ITV To Push For Equal Status For Online Advertising

Consumer magazine ABC figures will be available from 12 noon in the Press Database section of MediaTel.co.uk for subscribers, and will be shortly followed by in-depth focus and coverage throughout the afternoon.The NewsLine team will be providing expert analysis of all the top stories to emerge from the newly released figures, and will be tackling… Continue reading Magazine ABCs Released Today

The Sportsman is believed to be on the verge of securing a rescue package, with an announcement as to the paper’s future being made this week, according to reports in the trade press.Robin Holt, currently a director of Swindon Town Football Club, is reported to be taking over from acting MD Mark Maydon, appointed following… Continue reading The Sportsman Could Announce Rescue Bid

Private equity firms are preparing a £10 million bid for NTL, as shareholders lodge a formal complaint against the company for rejecting a £9 million offer last year, according to a report in today’s Times.The cable giant has seen its share price fall 20% in the past four months, despite its recent £3.4 billion acquisition… Continue reading NTL Could Face $10 Billion Bid

Sky has announced that the latest addition to its Sky Mobile TV service is the Extreme Sports Channel, with the channel joining the existing mobile TV package with immediate effect.The Extreme Sports mobile TV service will offer made-for-mobile content including a series covering the best and worst ‘slams’ and profiles on the ultimate extreme sports… Continue reading Sky Adds Extreme Sports To Mobile Channel Line Up

Britain’s biggest non-broadcaster owned multi-channel television sales house, Digital Media Sales (DMS), is to explore new broadcast delivery opportunities with the launch of a broadband sales company.The independent digital sales company, whose channels account for 3% of multi-channel impacts, will launch DMS Broadband with nine channels including broadband-specific services such as E-Music Television, Holiday TV,… Continue reading DMS To Explore Broadcast Delivery Opportunities

By 2010 just under 30 million households in the US, Europe and Japan will have acquired a standalone hi-def disc player or recorder, according to Screen Digest. Screen Digest expects that sales of stand-alone Blu-ray and HD DVD players and recorders will initially be rather slow. It anticipates sales of 430,000 stand-alone Blu-ray/HD DVD players… Continue reading Blu-ray And HD DVD To Battle For Market Dominance

Private equity firms are preparing a £10 million bid for NTL, as shareholders lodge a formal complaint against the company for rejecting a £9 million offer last year, according to a report in today’s Times. The cable giant has seen its share price fall 20% in the past four months, despite its recent £3.4 billion… Continue reading NTL Could Face $10 Billion Bid

WPP has acquired a 3.4% stake in WildTangent, an online games publisher that sells in-game advertising. WPP says that this initiative will enable clients of WPP companies to tap into WildTangent Game Network, an in-game advertising network that includes hundreds of online and downloadable games from WildTangent’s own studios, in addition to titles from publishers… Continue reading WPP Moves Into In-Game Advertising

WPP has acquired 25% of the issued share capital of Visible Technologies, an internet marketing firm, and entered into an option to acquire a further 26%. Visible Technologies specialises in innovative products and services that help brands manage their reputation on the internet, as well as track, analyse and participate across consumer-generated media communities, such… Continue reading WPP Acquires Stake In Internet Marketing Firm