The Radio Advertising Bureau (RAB) has published Multi-platform Radio, an in-depth study highlighting how new digital platforms are leading people to listen to radio for longer and increasingly interact with broadcasts.RAB says that with consumers now tuning into commercial radio via DAB, Digital TV (DTV), Internet and Mobile phone, the ubiquity of radio has never… Continue reading Digital Platforms Increase Radio Interaction And Listening Times
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Google reported revenues of $2.46 billion for the quarter ended June 30, representing a 77% increase over second quarter 2005 revenues of $1.38 billion and a 9% increase over first quarter 2006 revenues of $2.25 billion. The Q2 figures put its net income at $721m (£389m) a jump from the $342m recorded for the same… Continue reading Google Q2 Results Show Continued Growth
Talktalk has lowered the price of its “free” broadband package following the Advertising Standards Authority (ASA) ruling that its “free broadband forever” advertisements were misleading.There were over 145 complaints, from both individuals and competitors, about the ads, which were banned as of yesterday, with the ASA saying that the “forever” part of the ad did… Continue reading TalkTalk Drops “Free” Broadband Price
Time Warner will unveil its new strategy for AOL next month, with reports indicating the company is considering making its service available free to broadband users, according to analysts Merrill Lynch.The declining nature of the company’s subscription business and the need to grow page views are the principal reasons cited for taking such a drastic… Continue reading AOL Could Become Free To Broadband Users
Orange will this week introduce a new print campaign created by Fallon London to promote Orange Wednesdays, the award-winning cinema ticket promotion where Orange customers get two cinema tickets for the price of one to see any film every Wednesday.Orange said that although weekly engagement in the three-year programme is high, customers need to be… Continue reading Comic Strip Campaign For Orange
Chief executive of Scottish Media Group, Andrew Flanagan, has left the company after ten years, with immediate effect.Current chief executive of SMG’s television business, Donald Emslie, will become acting chief executive while a replacement is found.Chris Masters, SMG chairman, said: “It has been a personal privilege to have worked with Andrew and, on behalf of… Continue reading SMG’s Chief Executive Quits
IPC Media has signed a creative solutions deal with Nestle’s Nescafe Original brand worth more than half a million pounds.As part of the publisher’s Access All Areas initiative, the deal provides Nescafe with a range of unique advertorial franchises tailor made for each brand, which will run throughout August and September in some of the… Continue reading IPC Media Signs Major Deal With Nescafe
The number of active internet users dropped slightly from May to June following growth between April and May, according to Nielsen//NetRatings. The decline, of about 750,000 users, was tracked by Nielsen//NetRatings across 10 countries. Decline was not universal though, with Brazil (1.14%); Italy (1.28%); Spain (1.13%); Switzerland (0.91%) and the U.S. (0.32%) all showing growth,… Continue reading Internet User Numbers Drop From May To June
Yahoo! has had to delay plans to develop an enhanced search facility that would allow advertisers to target customers more accurately through search engine word analysis. Plans for the development of the function are now likely to be put on hold until Q4 after the company reported a Q2 net profit drop of 78% to… Continue reading Yahoo! Delays New Search Facility For Advertisers
US Advertising spend in the first quarter of 2006 rose 5.6% over the same period last year, according to new research from Nielsen Media Research. Ad spend, which rose in almost all reported media, was led by internet, Spanish-Language TV and outdoor, while slight declines were felt in coupon, local newspaper and network radio. The… Continue reading US Ad Spend Rises 5.6% Year-On-Year
