Newspaper publisher Daily Mail & General Trust (DMGT) has expanded its online operations with the acquisution of two websites offering dating and classified car sales services. The acquisitions, which were made by the company’s national newspapers division, Associated Newspapers, form part of its continuing strategy to invest in key areas of the online advertising market.… Continue reading DMGT Expands Online Advertising Operations

BSkyB and Setanta have split the broadcast rights to the remaining Premiership football packages it was announced today, with the win pushing BSkyB’s total to four packages, while Setanta claims the remaining two.The division of rights means Setanta with air a total of 46 games, while Sky will broadcast 92. The Satellite superpower is believed… Continue reading Sky And Setanta Share Remaining Premiership Rights

TV news broadcaster ITN has raised questions over the validity of the BBC’s claim for more funding under the next licence fee, claiming that the corporation could reduce its news costs to provide more value for money in the long term.Commenting in advance of the Department of Culture, Media and Sport’s seminar on the BBC… Continue reading ITN Challenges BBC Over Licence Fee Bid

Virgin Radio has signed a new promotion for Britain’s newest lottery, Monday, which rewards unlucky players if no-one manages to match all six numbers.The activity will feature on air activity based around the theme of “famous Mondays,” with callers asked questions on either infamous events that have happened on a Monday, or facts relating to… Continue reading Virgin Gets Lucky With Lottery Promotion

Satellite superpower BSkyB has signed a deal with mobile operator Vodafone to screen live international cricket coverage, as well as the Football League Playoffs through its network under the Sky Sports brand.Starting this weekend, the coverage will run through the 3G Vodafone Live! service, with the activity representing the first simulcast of live football matches… Continue reading Sky To Screen First Football Simulcast To Mobiles

Channel 4 is to recruit one contestant for this year’s Big Brother through a “golden ticket” promotion in the style of Willy Wonka and the Chocolate Factory, inserting 100 tickets at random into KitKat bars, before selecting the lucky individual.Running up to the launch of Big Brother 7, the promotion will see the tickets distributed… Continue reading Big Brother Seeks Contestants Through Wonka-esque Promo

Sky has announced the official launch date for its high definition service, with Star Wars, 24 and the England test match all in store for those lucky enough to have the system installed by 22 May.The services’s first week broadcast will see Star Wars: Revenge of the Sith aired on launch day via Sky Box… Continue reading HD Programmes To Air On Sky From 22nd May

Sky is to launch its high definition service on 22 May, with the broadcaster claiming to have received more advance orders for installation of the service than were received for Sky+ in its entire first year. Since bookings for installation of the service were opened to the public on 13 April 2006, Sky claims to… Continue reading Sky Sees Massive Interest In HD Services

New research by comScore shows the importance of internet search is rising, driving the effect and takeup of search targeted marketing. The qSearch data shows searches using the Google search engine rising by 36% year on year to 2.7 billion in March, while searches using Yahoo! Search totaled 1.6 billion, up 8% over the last… Continue reading Online Search Sees Explosion In Sponsored Links

New research from mobile marketing specialist Enpocket claims the majority of 18-34 year olds now engage with brands through their mobiles, with 57% having used a short code to engage with a company, while 60% have accessed mobile content in past 3 months. Working with and global market research firm Harris Interactive, Enpocket’s latest Mobile… Continue reading Young Mobile Users Eager To Engage With Brands