Sky has announced the official launch date for its high definition service, with Star Wars, 24 and the England test match all in store for those lucky enough to have the system installed by 22 May.The services’s first week broadcast will see Star Wars: Revenge of the Sith aired on launch day via Sky Box… Continue reading HD Programmes To Air On Sky From 22nd May

Sky is to launch its high definition service on 22 May, with the broadcaster claiming to have received more advance orders for installation of the service than were received for Sky+ in its entire first year. Since bookings for installation of the service were opened to the public on 13 April 2006, Sky claims to… Continue reading Sky Sees Massive Interest In HD Services

New research by comScore shows the importance of internet search is rising, driving the effect and takeup of search targeted marketing. The qSearch data shows searches using the Google search engine rising by 36% year on year to 2.7 billion in March, while searches using Yahoo! Search totaled 1.6 billion, up 8% over the last… Continue reading Online Search Sees Explosion In Sponsored Links

New research from mobile marketing specialist Enpocket claims the majority of 18-34 year olds now engage with brands through their mobiles, with 57% having used a short code to engage with a company, while 60% have accessed mobile content in past 3 months. Working with and global market research firm Harris Interactive, Enpocket’s latest Mobile… Continue reading Young Mobile Users Eager To Engage With Brands

The BBC has reported a record month of online radio listening for March, with more than 20 million hours of content served through its systems during the month.The Corporation recorded 12 million on demand requests over the course of the month, which it claims demonstrates the “enduring popularity” of radio streaming.BBC Radio 1 was the… Continue reading BBC Sees Record Listening For Online Radio

ITV is facing a slump in youth viewing during April, with reports this morning claiming the broadcaster faces one of its worst ever downturns.According to Campaign magazine, the TV giant has seen a 20% downturn in 16-34 year old impacts year on year, with its audience share in the same group slipping by 18% over… Continue reading ITV Faces April Ratings Slump

Poster specialist Ocean Outdoor has signed electronics giant Hitachi as the latest advertiser to use its giant backlit sites around London.Hitachi will use the 9×9 metre squares at Aldgate, The East Cross route and St Paul’s Church Hammersmith to promote its new high definition TV products, running for two weeks as part of a campaign… Continue reading Ocean Signs TV Firm For Lightbox Campaign

Newspaper publisher Trinity Mirror has revealed a dip in group advertising revenue for the first four months of 2006, with an overall decline of 11.8% in the period year on year. The downturn represents decreases of 13.9% for January, 13.0% for February and 10.2% for March and April. The company has combined its figures for… Continue reading Trinity Announces Dip In Revenues For First Four Months

Media and communications firm Aegis Group has acquired a 70% stake in New Voice, an established marketing and events company in China. The investment sees Aegis purchase the firm for approximately £5.4 million, payable over two years, and subject to performance criteria. In addition, Aegis will also have the option of acquiring the remaining 30%… Continue reading Aegis Buys Majority Stake In Chinese Media Firm

GCap Media’s indie music network, Xfm, has secured the broadcast rights to one of the year’s most anticipated concerts, Fatboy Slim’s first gig in Scotland for eight years, due to take place on 24 June at Loch Ness.The indie network, which includes a station in London, and recently launched in Scotland and Manchester, will reach… Continue reading Xfm Secures Landmark Music Coverage For Scotland