Merrill Lynch has revised its online advertising forecast up for 2006, raising its prediction from 27.5% to 28.7% following a strong performance by the search marketing industry. The analyst states that search giant Google has beaten its net revenue estimates by $75 million in Q1, recording year on year growth of 93%. Merrill Lynch goes… Continue reading Strong Search Sees Ad Forecasts Revised Upwards

New findings from BBC Magazines claim there is a huge section of British society currently being overlooked by media research, with 20 million ‘hidden influencers’, dubbed Big Britain, revealed by its latest study.Comprising qualitative and quantitative research, the BBC’s research identifies a mass of conscientious consumers with a spending power of £238 billion. The newly… Continue reading BBC Finds ‘Lost’ Consumers In Big Britain

Guardian Media Group (GMG) has announced the appointment of Carolyn McCall as its new chief executive, replacing Sir Robert Phillis, who is due to retire at the end of July.McCall will step up from her position as chief executive of GMG’s national newspaper division, taking the reigns of GMG as a whole on 1 August… Continue reading GMG Promotes McCall As New Chief Executive

BBC One scored a ratings victory last night, with fact-based drama, Krakatoa: The Last Days, seeing off competition from ITV’s crime drama, If I Had You.ITV’s drama, staring Sarah Parish, drew just under 6 million adult viewers on average, securing a share of 28.23%. Krakatoa scored 6.2 million meanwhile, notching up a 27.97% share.There were… Continue reading ITV Crime Drama Blown Away By Krakatoa

Origin Publishing has appointed Kevin Cox as non-executive chairman of the company with immediate effect, just days after its sale by the BBC in a management buyout.Cox, a founding partner in the company, returns after resigning as chief executive in 2005. His reinstatement sees him take the reigns from Peter Phippen, managing director of BBC… Continue reading Origin Appoints Cox As New Chairman

Beer brand heineken is to take over all advertising opportunities at Cardiff Central station from today, tying in with its sponsorship of the European Rugby/Heineken Cup to capitalise on the arrival of thousands of sports fans to the city.The takeover will see Heineken and Heineken Cup images placed throughout the station, with Heineken securing advertising… Continue reading Viacom Brokers Station Takeover For Heineken Rugby

Guardian Media Group (GMG) has announced the appointment of Carolyn McCall as its new chief executive, replacing Sir Robert Phillis, who is due to retire at the end of July. McCall will step up from her position as chief executive of GMG’s national newspaper division, taking the reigns of GMG as a whole on 1… Continue reading GMG Promotes McCall As New Chief Executive

Newspaper publisher Daily Mail & General Trust (DMGT) has expanded its online operations with the acquisution of two websites offering dating and classified car sales services. The acquisitions, which were made by the company’s national newspapers division, Associated Newspapers, form part of its continuing strategy to invest in key areas of the online advertising market.… Continue reading DMGT Expands Online Advertising Operations

BSkyB and Setanta have split the broadcast rights to the remaining Premiership football packages it was announced today, with the win pushing BSkyB’s total to four packages, while Setanta claims the remaining two.The division of rights means Setanta with air a total of 46 games, while Sky will broadcast 92. The Satellite superpower is believed… Continue reading Sky And Setanta Share Remaining Premiership Rights

TV news broadcaster ITN has raised questions over the validity of the BBC’s claim for more funding under the next licence fee, claiming that the corporation could reduce its news costs to provide more value for money in the long term.Commenting in advance of the Department of Culture, Media and Sport’s seminar on the BBC… Continue reading ITN Challenges BBC Over Licence Fee Bid