Teletext is to launch a promotional campaign worth £6 million to boost its new digital TV services, building on the company’s increased investment in interactive operations, and the relaunch of Teletext Holidays last month.The new creatives, produced by CHI will receive national exposure in the next few months, with the first animated commercials airing from… Continue reading Teletext Launches £6 Million Digital Push
ARCHIVE ▸ The Media Leader Staff
The Media Research Group will play host to some of the biggest names in the field later this month, with a special Question Time event held in association with MediaTel Group.Due to be held on 22 March at Browns Court Rooms, the event will see a panel comprised of Mike Baker, European marketing director at… Continue reading MRG To Host Question Time Event This Month
Cash point advertising specialists, ATM:ad, are to open an office in the City following a second round of funding, which raised £1 million for the firm in December last year.The firm’s media sales team will now relocate to London’s Cannon Street, completing the move by 6 March, to capitalise on the cash point medium’s increasing… Continue reading Cash Point Ad Firm Expands To Build City Clients
Flextech is to extend its Trouble television brand with the launch of Homegrown, a multi-platform initiative airing content generated by its own users.The new initiative will focus on viral video content, with users able to upload content from mobile phones and home computers.Content will then be re-packaged by Trouble for broadcast through the Trouble channel… Continue reading Trouble Looks To Viewers For New Content
The media industry needs to expedite its transition to electronic trading systems, according to some of the American industry’s biggest players, with internet-based transactions holding the key to cost-cutting and efficiency.Speaking at the American Association of Advertising Agencies’ annual Media Conference and Trade Show in Orlando this week, Greg Smith, CIO of McCann Worldgroup, said… Continue reading E-Business An Urgent Priority For Media Industry
Chris Evans is to extend his role at BBC Radio 2, taking over the station’s weekday Drivetime show next month from long-time host Johnnie Walker.Evans currently presents a show for the station on Saturday afternoons, having signed up in a dramatic on-stage announcement at last year’s Edinburgh Radio Festival. The move saw Evans return to… Continue reading Evans Extends BBC Presence With Radio 2 Drivetime
Newspaper publisher, Trinity Mirror, has revealed a drop in turnover for the 52 weeks to January 1st 2006, dipping by 1.3% like for like to £1.12 billion after a slowdown in the UK economy resulted in a fall in marketing spend. Despite this decline, Trinity reported a year on year increase of 5.9% in pre-tax… Continue reading Trinity Suffers 1.3% Drop In Turnover In 2005
Associated Newspapers Limited (ANL) has agreed to relinquish its exclusive rights on the London Underground, clearing the way for a new afternoon or evening newspaper to be distributed to London commuters. The decision will be welcomed by publishers who have been waiting for the Office of Fair Trading (OFT) to make a decision over ANL’s… Continue reading Associated Newspapers Gives Up Exclusive Underground Rights
Continental Airlines has become the first advertiser to use a special build site by Viacom Outdoor at London’s Bank tube station, signing up to use the “Bank Globe” as part of their brand building strategy.The activity will see Continental Airlines capitalise on the site’s dominance of the main ticket hall at Bank, and the station’s… Continue reading Viacom Signs Debut Advertiser For Special Build Globe
Freeview has announced that sales of set top boxes and integrated televisions have now passed the 10 million mark, with the free-to-air television service now present in 6.4 million homes.The growth comes as interest in Freeview from broadcasters reaches fever pitch. Recent months have seen the launch of ITV3 and ITV4, while Channel 4’s More4,… Continue reading Freeview Announces Record Penetration