New research from internet specialist comScore has revealed the amount of people aged 15 and above using the internet worldwide has reached 694 million. The new figures were released at the launch of comScore World Metrix and represent 14 percent of the world’s total population in this age group. Peter Daboll, president and CEO of… Continue reading Online Data Lifts Lid On Worldwide Internet Audience

Viacom Outdoor looks set to retain the £100 million per year contract to operate advertising on London’s tube network, beating competition from JCDecaux to become Transport for London’s prefered bidder for the billboard rights.The new deal will span an eight year period, valued at £800 million, and is one of the largest outdoor contracts within… Continue reading Viacom Set To Retain £100 Million Tube Contract

Last night’s final episode of BBC Two’s the apprentice drew a staggering 5.4 million to the channel, outperforming all rivals in the same time slot, and notching up a larger average audience than ITV’s UEFA Cup final, aired earlier in the evening.The Apprentice’s finale notched up a 26.54% share last night, while ITV’s football aired… Continue reading Apprentice Final Scores Ratings Win For BBC

Media giant Havas has announced an increase in revenues of 2.6% year on year for Q1 2006, reaching €339 million. On a like for like basis, the company states that organic growth was down by 2.4% however, with Havas stating it is still suffering from last year’s losses. The company’s operations in France remained stable,… Continue reading Optimistic Havas Releases Q1 Results

National talk radio station, talkSPORT, is to offer lucky advertisers free advertising through its network with a special World Cup sweepstake.The offer is intended to capitalise on talkSPORT’s status as the only commercial radio station in Britain with rights to the World Cup tournament.32 advertisers will be invited by the broadcaster to take part in… Continue reading TalkSPORT Sweepstake Offers Free World Cup Ads

Tomorrow will see the latest wave of RAJAR data released, covering the first quarter of 2006 and offering the first insight into Christian O’Connell’s move to Virgin Radio, and GCap Media’s first quarter trading as a unified company.All eyes will be on GCap, which has encountered difficulties with the transition from separate entities to a… Continue reading Industry Revs Up For RAJAR Results

Teletext is to launch a new ad campaign to drive interest in its text services via Sky and Freeview, showcasing some of its most popular content and demonstrating the service’s modern look and feel.Three 10 second adverts will launch from Monday, running until the end of August and showcasing Teletext’s ease of use and relevance… Continue reading Teletext To Showcase Content In Advertising Push

Magners Irish Cider is hoping for the sweet smell of success with its latest promotion – a billboard designed to fill the air with apple blossom.The inventive promotion will be positioned next to one of Britain’s busiest roads, the A4 leading into London, spraying real apple blossom into the air at regular 15 minute intervals… Continue reading Magners Launches Blossom Pumping Promo Poster

BSkyB is to begin trialing a new mobile TV standard, partnering with American technology firm Qualcomm to test its MediaFLO streaming solution in the Cambridge area.The trial is not exclusive and does not prohibit MediaFLO being tested by other broadcasters, or BSkyB trialing other solutions, but should deliver superior results to existing DVB-H and DMB… Continue reading Sky To Trial New Mobile TV Technology

Newspaper giant Trinity Mirror has extended its online portfolio with the acquisition of Email4Property Limited, an internet directory service and marketing tool for estate agents. The purchase, made for a total of £4.4 million, sees Trinity extend its property advertising assets and should deliver a good return, given the sector’s strong performance for the publisher… Continue reading Property Purchase Boosts Trinity’s Online Portfolio