Some key European markets may find it hard to comply with the government imposed analogue switchover date, with a new report from Screen Digest finding that some countries target switch-off dates may be too ambitious to meet. Although Germany appears to face the biggest challenge out of all European countries in meeting its 2008 switch-over… Continue reading Key European Markets Find Switchover Date Hard

Advertising expenditure in the UK enjoyed a year on year increase of 5.4% in 2005, with the latest figures from Thomson Intermedia attributing the growth to expanding internet revenues.Despite industry fears that the internet’s dominance would take marketers’ budgets away from traditional media, Thomson showed that television and press advertising held its own in 2005.… Continue reading UK Adspend Up By 5.4%

Advances in mobile phone technology have seen an increase in mobile gambling, with global revenues from mobile phone casino games expected to grow at an accelerated pace through 2008, reaching over $2.2 billion by 2010. According to research from Visiongain, mobile gambling revenues will expand by more than 50% over the next four years, generating… Continue reading Global Mobile Gambling To Reach $2.2 Billion By 2010

John Simm continued to draw viewers to BBC One last night, as his staring role in time traveling police drama Life on Mars drew an average adult audience of 6.4 million.The Corporation’s impressive primetime performance was enough to see off competition from ITV1’s Northern Lights, with 5.7 million, and Channel 4’s shock medical documenary, Half… Continue reading Life On Mars Joins Soaps In Ratings Win

ITV and the BBC have confirmed their plans for shared coverage of the World Cup Finals in Germany later this year, an event guaranteed to score highly in each broadcaster’s schedules as football fever grips the nation.The arrangements will see the BBC provide live coverage of England v Paraguay on 10 June, followed by ITV… Continue reading BBC And ITV Agree World Cup Coverage Share

Poster specialist Viacom Outdoor Ireland has announced a restructuring of its senior management team following its loss of the CIE contract last month.The management reshuffle will see the poster firm boost its senior management to focus on growth, with Marie Lawlor appointed head of sales and Stewart Smyth as head of development. The company’s John… Continue reading Viacom Outdoor Boosts Management After CIE Contract Loss

Business freesheet City AM is claiming to have cornered an exclusive core readership with the release of its first readership survey, claiming that 71% of its readers in the City do not read any other quality daily.The findings, which come as a result of the paper’s first online readership study, show 71% of City AM… Continue reading Research Shows City AM Cornering Wealthy Readers

ITV looks set to suffer a drop in advertising profits of 14% in the first quarter of 2006, with media buyers claiming the broadcaster is losing viewers across its portfolio of channels. According to a report in this morning’s Times, buyers estimate that ITV1 has booked roughly £352 million of business in Q1 2006, down… Continue reading ITV Could See 14% Revenue Drop In Q1 2006

Channel 4 has extended its online video content with the launch of Movie Rush, and online film review programme, available weekly from the broadcaster’s website.The web-based programme, sponsored by Stella Artois, runs for 10 minutes through Channel 4’s online Video Player, offering content separated into four ‘chapters’ with related information displayed on screen next to… Continue reading Channel 4 Launches First Online Film Programming

The BBC’s slick new drama Hotel Babylon continued to draw large audiences last night, with 5.6 million adults tuning in on average.The programme went head to head with ITV1’s high tech thriller, Eleventh Hour, which scored 3.7 million adult viewers on average.Channel 4’s dramatised documentary, Challenger: Countdown to Disaster, performed less well meanwhile, drawing 1.8… Continue reading Hotel Babylon Remains Popular Destination For Viewers