The internet’s increasing presence in the media mix has been a hot topic of debate for marketers and advertisers, with industry forecasts expecting the medium to continue its surge in popularity through 2006 and beyond. Although this is good news for online search engines and other internet based companies, traditional media are seeing marketers cutting… Continue reading Broadband Uptake Fuelling Online Adspend

Word-of-mouth advertising is generating significant interest, with more than half of US marketers surveyed currently using the medium. According to a new study from Osterman Research and BoldMouth.com, out of 100 online marketers, 21% of respondents are planning to use word-of-mouth advertising, with a further 14% considering it. The medium is also seen as an… Continue reading Word-Of-Mouth Marketing On The Rise

3G users in the UK and Germany are five times more likely to use the multimedia capabilities of their handsets, with increased numbers using messaging and gaming, watching video and downloading new content. According to new figures from M:Metrics, the UK tops Germany and the US in terms of 3G subscriptions, with 7.7% of users… Continue reading UK And Germany Lead 3G Adoption

Hubert Burda Media UK (Burda) is to launch home interest and lifestyle title Living & Gardens in the UK, following its success as a German title as well as launches in Italy and France.The launch will see the title, which is based on Germany’s six year old Wohnen & Garten magazine, focus on the English… Continue reading Hubert Burda Brings Home Interest Title To UK Market

J-ET, the UK radio industry’s electronic trading system, launched in Scotland today at four media agencies and five radio sales points.J-ET is run by MediaTel Group on behalf of the IPA and CRCA; handles well over 80% of all national radio revenue; and is already in full use at major sales points in London, Manchester,… Continue reading Radio Trading System J-ET Expands Coverage To Scotland

Virgin Radio is to bring advertising sales for its online properties in house, with new head of online sales Rowan Link spearheading the initiative.Link will work closely with sales director Nick Hewat and director of digital media James Cridland to maximise the station’s online advertising revenues.Bringing 15 years of experience in radio to the new… Continue reading Virgin Takes Online Ad Sales In House To Maximise Revenue

Radio and music giant Chrysalis Group has raised more than £1.6 million through the sale of its 50% stake in recording studio firm, Air Studios.Selling the business to independent recording studio operator Strongroom Ltd, the move is designed to enable Chrysalis to focus on its more profitable businesses within the radio and music sectors.The sale… Continue reading Chrysalis Drops Studio Business To Focus on Radio

Radio and music giant Chrysalis Group has raised more than £1.6 million through the sale of its 50% stake in recording studio firm, Air Studios. Selling the business to independent recording studio operator Strongroom Ltd, the move is designed to enable Chrysalis to focus on its more profitable businesses within the radio and music sectors.… Continue reading Chrysalis Sells Studio Business To Focus on Radio

French advertising group, Publicis Groupe has announced full-year revenues for 2005 reached €2,127 million, up by 7.7% year on year from 2004, seeing organic growth for the year close to $10 million. The strong full year results are on the back of a strong fourth quarter for 2005, with revenues up 8.6% year on year,… Continue reading Publicis Enjoys Revenues Of €2.217 Million For 2005

Private equity group, Cinven, has stepped down from bidding for Daily Mail & General Trust’s regional newspaper arm, Northcliffe Newspapers, following Trinity Mirror’s recent withdrawal, according to a report in today’s Times. Cinven’s departure leaves the way open for interested parties including US publishing group Gannett Co Inc, Providence, Johnston Press, CVC and Providence. DMGT… Continue reading Civin Steps Down From Northcliffe Newspapers Bid