Children’s magazines are an ideally placed medium to reach the younger generation, with new research, commissioned by the PPA, claiming they are an excellent “vehicle for advertisers.”The report from research agency, Stimulating World, found that magazines offer a high quality of engagement with children and is approved of by parents over other media. Advertising was… Continue reading PPA Uncover Power Of Magazine Advertising To Children

Ricky Gervais is to create another podcasting first, building on the success of his record-breaking run on GuardianUnlimited, launching the world’s first paid-for podcast through online audiobook seller, audible.com.The new podcast, retaining the Ricky Gervais Show title, will be available from 28 February, just eight days after the final episode was made available through the… Continue reading Gervais First To Take Podcasts Subscription-Only

Outdoor advertising’s revenue growth slowed towards the end of the year, with weaker than expected results for the fourth quarter of 2005 resulting in overall growth of 5.7% year on year. According to new figures from the UK Outdoor Advertising Association (OAA), revenues were up by just 2.02% year on year in Q4 2005, half… Continue reading Outdoor Adspend Up By 5.7% In 2005

Asia-Pacific consumers continue to lead the world in terms of third generation (3G) mobile uptake, with 28% of users found to play single-player mobile games on a weekly basis, versus 13% in Europe and 8% in North America. According to a new report from Parks Associates, mobile phone users in the Asia-Pacific lead European and… Continue reading Asia-Pacific Leads World In 3G Uptake

UK advertising expenditure looks set to remain volatile over the next 12 years, reaching a high point in 2009 with year on year growth of 6.3%, dropping to just 1.8% growth in 2014. According to the Advertising Association’s long term forecast, adspend seems settled for the next couple of years, with a year on year… Continue reading UK Adspend Peaks In 2009 At 6.3% Growth

Automotive advertisers are increasing their presence on the internet, with a new report from eMarketer expecting almost $2.7 billion to be spent on the sector online in 2007. Overall advertising budgets for the industry are not expected to increase during 2006, but more spend will move online. Advertisers increasing tendency to move advertising money online… Continue reading Automotive Advertisers Shifting Spend Online

Regionally based marketing business, The Mission Marketing Group, has announced plans to seek an AIM listing, creating the third largest regional agency in the UK. An AIM listing will provide themission@ with access to new capital, allowing it to extend its existing businesses and develop through the acquisition of regional based marketing agencies. Chaired by… Continue reading the mission@ To Float On AIM

ITV is expected to reveal its weakest results for over ten years, with advertising revenue for ITV1 in Q1 2006, forecast to suffer a year on year drop of 13.5%, to £351.8 million. Taking into account the performance of the broadcasters digital channels, including ITV2 and ITV3, ITV’s revenues are projected to dip by 10.3%… Continue reading ITV To Suffer Worst Q1 Results For Over A Decade

BBC1’s Judge John Deed proved as popular as ever on Friday night, with the ratings winner attracting an average adult audience of 5.5 million, compared to A Touch of Frost on ITV, drawing in an audience of 4.4 million.The Winter Olympics continued to pull in viewers, with a healthy average adult audience of just over… Continue reading John Deed Sees BBC Friday Night Success

The BBC is to extend its downloading and podcasting trial to include hourly news bulletins, Woman’s Hour podcasts and audio highlights from BBC Two’s Newsnight.The latest extension will see almost thirty more radio programmes join the Corporation’s current podcast activity. Expected to see particular interest from the public are hourly news summaries from the BBC… Continue reading BBC Extends Podcast Trial To Include Hourly News