Online advertising continues to make its presence felt, taking away from traditional media spend. A new report from Kelsey Group forecasts growth in traditional local advertising to be flat or negative in the next five years, while online adspend in the same media is expected to increase significantly. According to Kelsey, local search, including online… Continue reading Online Local Search To Reach $13 Billion By 2010

Despite broadband being the preferred method of connection in the US, and increasing penetration rates, there are still a large amount of consumers using dial-up with users citing price as a deciding factor in their choice of provider. According to recent data from Ipsos Public Affairs, 37% of online households in the US used dial-up… Continue reading Consumers Still Use Dial-Up

Daily Mail and General Trust (DMGT) has announced that it will not be selling its regional newspaper division, Northcliffe Newspapers. After completing a strategic review of the business, DMGT, concluded that further improvements could be make to the newspapers, resulting in improvements in cost and revenue prospects. The Board received three offers for Northcliffe at… Continue reading DMGT Holds Onto Northcliffe

Publishing group, Reed Elsevier, has announced a year on year increase of 7% in revenues for 2005, with adjusted pre-tax profit up by 9% and earnings per share up by 11% at constant exchange rates. Reed revealed a good performance all of its businesses, with Elsevier, LexisNexis and Reed Business all showing growth in 2005.… Continue reading Reed Elsevier Enjoys 5% Increase In Revenues For 2005

Advertising and marketing communications company, Omnicom Group has revealed a 7% increase in net income for the fourth quarter of 2005, reaching $252.6 million, compared to $236.5 million the same time last year. Worldwide revenue for the group hit $2,939.4 million in Q4 2005, up by 5% from $2,789.0 million in the fourth quarter of… Continue reading Omnicom Reveals Upbeat Trading For 2005

Google is to provide search capabilities to Vodafone mobile customers, following a tie-up between the two firms announced this week.The deal follows a similar partnership between Google and mobile operator T-Mobile, which saw the search giant take pride of place on the mobile home page of the firm’s Web’n’Walk service, launched last year (see Britain… Continue reading Google Extends Mobile Presence With Vodafone Deal

The BBC is to restructure the marketing of its digital and new media services, with the appointment of David Bainbridge, former managing director of YooMedia’s business-to-business arm, appointed to spearhead the operation.The appointment follows the Corporation’s decision to restructure its marketing, communications and audiences division, with Bainbridge taking responsibility for developing the BBC’s Building Digital… Continue reading BBC Appoints New Marketing Boss For Digital Services

The US newspaper industry failed to live up to expectations in 2005, with Merrill Lynch reporting a 2% rise in advertising revenue among the 11 major newspaper holding companies, falling short of the expected 4% increase. According to the analyst, average earnings per share (EPS) dropped by 5-6% in 2006, with the downward trend accelerating… Continue reading Continued Depression For Newspaper Market

Despite the increasing adoption of broadband, the “Digital Divide” in the UK between the haves and have-nots is deeper than first thought. According to the latest figures from Point Topic, household density in terms of penetration is highest in prosperous suburban areas, with business use driving the total up higher in areas such as Westminster… Continue reading UK Broadband Divide Deepening

Metro International has released its full year financial results for 2005, revealing an increase in sales of 19% across the group. The newspaper firm has seen a good performance from the 16 new editions launched during the last 12 months, with total daily circulation rising by 19% to 7.6 million copies around the world. Metro… Continue reading Metro International Sees Strong End To 2005