Outdoor advertising in the states is outpacing all other media, with new figures from the Outdoor Advertising Association of America (OAAA) for Q2 2005 showing the medium to have reached revenues of $1.8 billion, an increase of 10.2% year on year. According to the figures, industry revenue reached $3.2 billion for the first half of… Continue reading Outdoor Advertising Outpacing Other Media

The Guardian is reporting a sales rise of 40% on Monday when it was relaunched in its new mid-sized (Berliner) format, with an updated masthead, expanded, daily sports section and the creation of a fully-fledged news magazine in the shape of G2.“Early reports suggest we have had a fantastic first day performance with a minimum… Continue reading Berliner Guardian Sees 40% Increase In Sales

The Advertising Association has published new research by the World Advertising Research Centre (WARC), showing an increase in consumer spending on magazines, topping the £2 billion mark for the first time.The new figures also show expenditure to have increased by £54 million year on year, equating to a rise of 34% in real terms over… Continue reading Consumer Magazine Spending Tops £2 Billion

According to a report in the Times this morning, ITV chief executive Charles Allen has called for an end to the complex Contract Right Renewal rules, which he says threaten to cost the company £150m next year.The cap was demanded by the Competition Commission as part of the merger conditions for Carlton and Granada, and… Continue reading Allen Calls To End Contract Renewal Rules

Culture secretary, Tessa Jowell, is expected to confirm media watchdog Ofcom’s proposed date for the switchover from analogue to digital, marking the 2008-2012 period as the start of the process.Speaking tonight at the Royal Television Society Cambridge convention, Jowell looks set to affirm Ofcom’s plan for the UK, switching the country to digital region by… Continue reading Jowell To Endorse Switchover Date

US online advertising expenditure is predicted to surpass the $10 billion mark for the first time this year, reaching $12.9 billion by the end of 2005, according to new predictions from eMarketer. The analyst forecasts that in four years time, companies will spend nearly $10 billion more on internet advertising, hitting a total of $22.3… Continue reading US Online Adspend To Hit $12.9 Billion In 2005

Digital penetration in the UK has reached 63% of all UK households, up from 61.9% at the end of the first quarter of 2005, according to Ofcom’s latest Digital Television Update. The report shows that by June 30 2005, the total number of digital TV households in Britain rose by almost 298,000, reaching 15.7 million.… Continue reading UK Digital TV Penetration Hits 63%

Champions League football is set to continue on both Sky and ITV until May 2009, after both broadcasters renegotiated their existing broadcast rights to retain the sport for another four years.The new contracts, which run from next September until May 2009, will see ITV air two games on a Tuesday, using ITV1 and ITV4, with… Continue reading Champions League Rights Extended For ITV And Sky

Broadcast infrastructure operator Arqiva will tomorrow give the first European demonstration of mobile video broadcasting using the DVB-H standard, ushering in a new age of portable TV using devices such as mobile phones, personal digital assistants (PDAs) and laptop PCs.The demonstration, which will form part of the Royal Television Society’s Cambridge Convention, will demonstrate reception… Continue reading Arqiva To Demonstrate Mobile Video Standard

MediaTel Group have confirmed that Richard Eyre, chairman of the IAB and David Hanger, former publisher of the Economist will be on the panel at this year’s Media Question Time evening.The fifth Media Question Time, in association with MediaGuardian, will be held on Tuesday 22nd November 2005 at the English Heritage Lecture Theatre, London, W1… Continue reading Richard Eyre Joins Panel For Media Question Time