A new breed of ultra local web sites are cashing in on the “feverish growth” in online adspend, and beginning to encroach on the territory of traditional local media, according to American consultancy firm, Borrell Associates. The new online operators do not compete with traditional media owners on a level playing field, according to Borrell,… Continue reading Local Guide Sites Putting Pressure On Traditional Media

Five has secured its largest ever non-spot commercial deal, with an exclusive sponsorship by Partypoker.com for the largest event programme package on British television.The deal will see Partypoker receive sponsorship credits on 72 hours of event-based poker programming and a strategic website alliance as Five seeks to align itself as the terrestrial home for late… Continue reading Five Signs Largest Ever Non-Spot Promo Deal

Last night saw success for ITV’s I’m A Celebrity…, as antique-dealing David Dickinson left the show after losing a viewer vote.The programme, aired between 9-10:30, drew an average adult audience of 8.3 million, securing a share of 38.3%. The show has held tabloid headlines over the past week, with two contestants forced to quit after… Continue reading Dickinson’s Celebrity Exit Brings Success For ITV

Digital TV sales house, Digital Media Sales, has been appointed to handle ad sales for urban music station Channel U, as well as its latest offshoot, pop music channel, Fizz.Channel U showcases music from the British urban scene, making a point of championing up-and-coming homegrown acts, including Roots Manuva, Blak Twang and Roll Deep among… Continue reading Music Channels Appoint New Sales House

London’s bus sides are about to get a 21st century makeover, as Viacom Outdoor rolls out the first fleet to carry full-colour mobile digital advertising screens.The new technology will be used for the first time by online travel and lifestyle brand lastminute.com, with its digital ads being carried around central London for twelve weeks in… Continue reading Viacom Outdoor Trials High-Tech Bus Sides

Newspaper giant Daily Mail & General Trust (DMGT) this morning confirmed that its regional newspaper business, Northcliffe Newspapers, will be put up for sale, marking what finance chief Peter Williams described as a “turning point” for the company. The decision to go ahead with a sale of Northcliffe was made following a strategic review of… Continue reading Northcliffe Sale Marks ‘Turning Point’ For DMGT

Magazine publisher, Highbury House Communications, has updated investors on the progress of its refinancing and restructuring exercise, first revealed in the company’s September trading update. The publisher has announced that it is making “good progress” in its discussions with banks, and now anticipates a conclusion to negotiations by 31 December 2005. However, this morning also… Continue reading Highbury On Track As Shareholders Warned Of Substantial Dilution

Specialist magazine publisher, Future, has updated investors on its progress this morning, revealing a 17% dip in profit year on year and predicting a weaker market in the near term. The company blamed tough trading conditions, and weak newsstand sales in the UK and France for its decline, which has seen pre-tax profit fall to… Continue reading Future Warns Of Weak Market As Profits Slip

The growth of online video advertising poses less of a threat to traditional TV advertisers than originally thought, according to a new report by online analyst eMarketer. According to David Hallerman, senior Analyst at eMarketer and author of the company’s Online Video Advertising report, internet video represents a “common ground for the two media” rather… Continue reading Online Video To Compliment TV As Demand Grows

Channel 4 has confirmed the acquisition of additional Freeview airspace from National Grid Wireless (formerly Crown Castle UK), lifting the lid on plans to extend its free-to-air services, initially using the space for a time shifted version of entertainment channel, More4.The new capacity was put up for auction by National Grid Wireless earlier this year… Continue reading Channel 4 Secures Additional Freeview Airspace