This morning’s MediaTel INSIGHT Digital Radio and Beyond Seminar, held in association with MediaGuardian, saw radio chiefs Ralph Bernard and Simon Cole, of GCap Media and UBC Media, urge a focus on the industry’s digital future rather than being distracted by the current “fight” over analogue audiences. “The problem is that analogue fighting could distract… Continue reading Radio Heads Urge Focus On Digital Future

Ralph Bernard, chief executive of GCap Media, criticised media regulator Ofcom today, branding the watchdog’s decision to create a new national digital radio multiplex as unfair and illegal. Speaking on the panel at MediaTel INSIGHT’s Digital Radio and Beyond Seminar, held in association with MediaGuardian, Bernard spelt out his dismay at the regulator’s actions, following… Continue reading New Multiplexes Are Illegal – Bernard

News network CNN has become the latest broadcaster to launch a video on-demand service, offering broadband users access to an extensive catalogue of archived content and live video streams.The new service, CNN Pipeline, charges users a small fee, building upon the news channel’s existing online operation, CNN.com, and its recently launched free video service, funded… Continue reading CNN Launches Premium Video On-Demand Service

IPC Advertising has announced two key appointments within its women’s glossy division, SouthBank, and its central Trading division.The new appointments see Lynne Springett, formerly marketplace and PR manager for the Radio Advertising Bureau, heading up SouthBank ad marketing, while Paul Moynihan, previously senior ad marketing executive for corporate business development, has been promoted to the… Continue reading Springett And Moynihan Boost IPC Ad Marketing Teams

Last night saw ITV crush its terrestrial rivals, with ratings consistently higher than main rival BBC One, which at times saw ITV more than double its audiences with a run of prime time entertainment shows.ITV’s evening got off to a flying start with a double bill of soap, as an average of 6.8 million adults… Continue reading ITV’s Winning Run Crushes BBC Audiences

IPC’s music and movies magazine, Uncut, has signed a promotional partnership with regional digital radio consortium MXR, seeing the publisher create a weekly feature in partnership with the radio firm’s digital-only rock station, The Arrow.Starting this month, Uncut will join forces with The Arrow to produce the feature, featuring music and commentary inspired by the… Continue reading Uncut Signs The Arrow For Radio Partnership

The Advertising Association (AA) has released its latest long-term forecast, compiled by the World Advertising Research Centre (WARC), predicting a substantial rise of up to 43% in advertising expenditure between now and 2017. The new forecast follows a strong performance in 2004, with advertising expenditure growth in Britain slowing this year as the economy has… Continue reading AA Forecasts Ad Expenditure Growth

ZenithOptimedia has predicted steady growth in worldwide advertising markets, with occasional “healthy hotspots” of adspend increase above and beyond previous estimates. The company’s latest quarterly advertising expenditure forecast predicts global spend to rise by 4.8% in 2005, a figure broadly in line with previous estimates of 5%, while 2006 will become a “touch firmer” at… Continue reading ZenithOptimedia Forecasts Steady Adspend Growth

Cable giant NTL has today confirmed its consideration of a £835 million bid for Virgin Mobile, enabling the firm to offer Britain’s first “quadruple play” services of fixed and mobile phone lines, broadband internet access and digital television. The move would also lay an infrastructure for NTL to offer more advanced mobile services, such as… Continue reading NTL Eyes Quadruple Play With Virgin Mobile Bid

Media giant WPP has announced the purchase of the majority share in Direct.com, a leading provider of integrated marketing communications services, through its operating company RMG Connect Worldwide. Founded in 1997, Direct.com provides a wide range of integrated marketing services including direct marketing and consulting, Web technology development and merchandising from its offices in Miami.… Continue reading WPP Snaps Up Direct.Com To Extend Tech Expertise