Interacting with audiences is found to be the most effective way of reaching consumers through online advertising, with new research from rich media advert company, PointRoll, claiming that rich media adverts are stronger performers than other online adverts. According to the study, over 80% of online advert creators said that they agreed that these adverts… Continue reading Interaction Important In Online Adverts

BBC One’s Strictly Come Dancing retained its Saturday night reign, reaching an average of 8.5 million adult viewers, compared to ITV’s X Factor which attracted an average of 7.3 million.Both entertainment shows added a substantial amount of viewers to last weeks audiences, with Strictly Come Dancing gaining 1.6 million viewers and X Factor one million.… Continue reading Strictly Come Dancing Continues To Beat X Factor

Residents in London’s Shoreditch area are set to lead one of the most innovative broadband expansions in Europe, with the Shoreditch Digital Bridge (SDB) going online early next year, marking a significant step towards the Government’s pledge that all UK households will have broadband access by 2008.The scheme will give residents access to a revolutionary… Continue reading Shoreditch Leads Broadband Expansion

IPC has appointed Stephen Hirst to the role of managing director of Marketforce, the publisher’s sales, marketing and distribution company, and the largest distributor of magazines in the Britain.Hirst previously held the position of assistant managing director at Marketforce, and will take over from current managing director David Stam January 2006.The new role will see… Continue reading IPC Picks New Boss For Marketforce

Chrysalis has reported turnover for all businesses of £155.2 million for the year ended 31 August 2005, with a loss of £9 million from 2004’s figure of £164.2 million due to operating losses and exceptional impairments relating to Chrysalis Books and a downturn in the radio advertising market. Operating profit for the group was £28.4… Continue reading Chrysalis Reports Turnover Of £155.2 Million

Europeans are divided on digital uptake through a combination of demographic issues and education, with younger and more educated users found to have a stronger rate of adoption of the internet, according to a new study from Eurostat. The research, conducted on behalf of the European Union, revealed that among 16-24 year olds, the proportion… Continue reading Europe Broadband Penetration Divided By Age And Education

ITV’s Doc Martin proved an irresistable draw to 7.8 million adults last night, with ITV’s light hearted drama outdoing BBC One’s more serious spy drama, Spooks.Doc Martin, starring Martin Clunes, peaked with an audience of 7.9 million during its final 15 minutes, while Spooks averaged 5.5 million, peaking at 5.6 million in its concluding quarter-hour.Elsewhere,… Continue reading Doc Martin Answers The Call For ITV

A few tickets are still available for MediaTel Group’s Media Question Time on Tuesday 22nd November. This event gives you the opportunity to hear the opinions of media industry experts on a range of topics.This year’s panel includes: Richard Eyre, chairman of the IAB; David Hanger, former publisher of the Economist; Fru Hazlitt, chief executive… Continue reading Tickets Available For Media Question Time

TV and broadband provider HomeChoice has announced the addition of the Sci Fi channel to its TV line-up, building on its service which was last extended just two months ago.The new addition follows HomeChoice’s signing of several high profile channels including ABC 1 and Hallmark in September (see HomeChoice Debuts New Packages And Branding).Sci Fi… Continue reading HomeChoice Boosts TV Line-Up With Sci Fi Channel

News Corporation has announced a net loss of $246.8 million for the July to September quarter of this year, despite a 10% increase in revenues year on year. Revenue in the quarter was shown to have enjoyed an increase of $0.53 billion compared to the same period last year, reaching $5.68 billion. Commenting on the… Continue reading News Corp Sees Net Loss Of $246 Million In Q3 2005