Television ratings body BARB, has announced plans to start reporting viewing figures for PVR playback from stored content on Sky+ devices. BARB has been working with its meter providers AGB Nielsen Media Research, and with BSkyB on the initiative for a number of months, with the scheme being activated in phases throughout September. BSkyB has… Continue reading BARB To Include PVR Playback Figures In TV Measurement
ARCHIVE ▸ The Media Leader Staff
Almost one-third of viewers aged 25-34 watch television programmes away from the TV, with the majority of those watching TV via broadband spending “over 30 minutes” per day, while of those viewing via a mobile phone, most spent “up to ten minutes” per day. According to new research from branded content specialist, Contentworx, around 2.5… Continue reading One Third Of TV Viewers Watch TV Away From The Box
Emap’s Magic 105.4 has announced the return of DJ Neil ‘Dr’ Fox to the nation’s airwaves, as he takes the helm of the station’s breakfast show later this month.The appointment follows Foxy’s departure from Capital FM earlier this year, where he had hosted the Drive Time show. However, his switch to Magic will see him… Continue reading Fox Joins Magic As New Breakfast Host
The recent spate of cover price rises in Britain’s quality national newspapers has reduced the impact of undercutting, with all four titles now hovering around the 60p mark. However, changes to pricing can have a knock-on effect to sales.The Times was the latest national newspaper to adjust its cover price, adding 5p to its total… Continue reading Newspaper Price Hikes Make Their Mark On Sales
ITV has announced an exclusive interactive TV partnership with beer brand Heineken, boosting the company’s recently announced sponsorship of the UEFA Champions League.From the first games of the new season, which starts on 13 September, Heineken will become the sole sponsor of ITV’s interactive coverage via digital satellite. Viewers opting to press the red button… Continue reading ITV Believes In Better Sporting Sponsorship
Digital consultancy, Hyper Happen, has announced a ground-breaking deal in computer game advertising, bringing several United International Pictures brands to live games in 11 markets around the world.The six-figure advertising push will see UIP work with the Massive Network to promote three films through in-game exposure across Europe, Brazil and Australia. The game activity will… Continue reading UIP Breaks New Ground In Game Advertising
Graham Duff, managing director of ITV Sales, has announced he is to leave the company to attend a business programme in the US, after successfully creating a single ITV sales team following the merger of Carlton and Granada.Duff will leave his post this month, taking up his new training at the Wharton Business School in… Continue reading ITV Sales Boss Steps Down To Study Business
Scottish Media Group (SMG) has announced a 68% increase in underlying pre-tax profits for the first six months of the year, reaching £6.7 million, up from £4.0 million this time last year. Turnover for the Group has also enjoyed growth, rising to £94.9 million from £88.5 million in 2004, an increase of 7%, while the… Continue reading SMG Sees Profits Hit £6.7 Million For First Half 2005
Paris based advertising group, Havas, has announced a decrease in revenues of 6.4% in the first six months of 2005, seeing revenues tumble to € 700 million from €748 million compared to the same period in 2004. Operating margin also went down, declining to €75 million compared to €79 million year on year, reflecting an… Continue reading Havas Announces Tumble In Revenues For First Half Of 2005
Men consume more media than women, with new research from Forrester Research finding that, during one week, men typically spend an average of seven hours more with media than women do. Men are shown to spend 10.2 hours a week on a PC compared with 8.5 hours for women, with males going online for 6.7… Continue reading Men Consume More Media Than Women