The video on demand (VoD) industry could be worth up to $5 billion a year to broadcast television networks, with David Poltract, executive vice president of research and planning for CBS, claiming that he sees “significant potential and little downside in an on-demand world.” Speaking at the recent EPM Entertainment Marketing Conference in America, Poltract… Continue reading VOD Industry To Make $5 Billion A Year

The online advertising community is looking forward to a strong 2006, with interactive marketing experts 24/7 Real Media revealing the top ten trends for the industry next year at the recent Ad:Tech conference in New York. Among the revelations, 24/7 Real Media predicts that search engine marketing will reinvent itself as a lead-generation channel, while… Continue reading Search Engine Marketing To Enjoy Popularity Surge In 2006

BT Group chief executive, Ben Verwaayen, has told reporters on a conference call that his company sees no imminent threat from BSkyB’s entry into the broadband market, instead stating that every customer it procures from cable rivals is essentially another customer returning to its network.The BT boss welcomed increased competition in the broadband arena, predicting… Continue reading BT Chief Sees No Threat From BSkyB Broadband

ITV’s soap offerings Emmerdale and Coronation Street performed well for the broadcaster last night, drawing audiences of 8.2 million and 9.7 million adults respectively.The broadcaster’s evening schedule continued to impress following the conclusion of Coronation Street, with long running police drama The Bill notching up an average audience of 6.3 million adults.The BBC fared less… Continue reading Soaps Clean Up For ITV

Patents for a online classified advertising service unearthed by an industry consulting firm have sparked rumours that internet giant Google will soon begin offering a free ad listings service for cars, homes and jobs to supplement its existing paid for search marketing service, Adwords.The plans, which include screenshots of the service, were uncovered by Classified… Continue reading Patent Plans Show Google Mulling Classified Service

ITV is to boost the online profile of this year’s I’m a Celebrity Get Me Out Of Here, creating interactive applications around the popular reality show.The broadcaster will pin its interactive activity, including an online game for the first time, around existing broadcast marketing campaign.Called the ‘Bug Chucker Trial’ the unique game has been created… Continue reading ITV Plans Increased Online Activity For I’m A Celebrity

Emap’s flagship men’s magazine, FHM, is to cash in on the latest teenage craze for mobile gaming with a new section of its online offering devoted entirely to Sony’s Playstation Portable (PSP) console.The new channel, due to launch on 28th November, will offer users a range of ready-formatted content for their PSP consoles, from images… Continue reading FHM Hopes For Festive Success With PSP Web Channel

Turner Broadcasting will next year launch two new kids channels to tackle increasing competition from terrestrial broadcasters the BBC and ITV.The new channels, Cartoon Network Too and Boomerang+1, were described as a “work in progress” project by a spokesman for Turner, although they are confirmed for a 2006 launch, despite finer details, such as hours… Continue reading Turner To Tackle Rivals With New Kids Channels

Interpublic has announced third quarter revenue of $1.44 billion, a drop of 2.6% year on year organically and 3.3% due to net business dispositions. Resulting from these figures, revenue was down by 5.1% compared to the same period a year ago. Revenue for the first nine months of 2005 for the advertising group reached $4.39… Continue reading Interpublic Sees 2.6% In Q3 Revenue

Liberty Media has announced that Greg Maffei will be its next chief executive officer, with the ex Microsoft chief executive officer taking up the position in the second quarter of 2006. Commenting on the appointment, John Malone, founder and chairman and of the group, said: “Greg is well known and respected in the media and… Continue reading Liberty Media Announces New CEO And Plans To Spilt