Search engine giant, Google has announced that it is testing a new product, which gives consumers a free and immediate way to speak to advertisers on the Google search results page.The new initiative will allow users to click on the phone icon in the results page and then enter in their phone number. Once the… Continue reading Google Tests Click-To-Call Service

BBC2 has announced plans to be the first of the corporation’s channels to be broadcast over the internet, allowing the broadcaster to reach viewers via mobile phones and the internet.Speaking at a conference organised by Broadcast magazine, Roly Keating, controller of BBC Two claimed that the channel would be “in the front line” of launching… Continue reading BBC2 To Broadcast Online In 2006

Cinema admissions enjoyed a 7.3% year on year increase in October, with admissions for the month totalling 15.6 million, fuelled by strong offerings from UK productions and family films released during the half term break.Wallace and Gromit: The Curse of the Were-Rabbit was the nation’s clear favourite, grossing £26.2 million in October, with the five… Continue reading October Cinema Adspend Up By 7.3%

Global advertising firm, WPP and private equity firm, Hellman & Freidman are expected to withdraw from bidding for media and communications group Aegis, with the companies thought to be releasing statements claiming that Aegis has rebuffed their offers.According to reports in the Wall Street Journal Aegis turned down offers from WPP and Hellman & Freidman,… Continue reading WPP And Hellman & Freidman To Withdraw From Aegis Bid

Global advertising firm, WPP and private equity firm, Hellman & Freidman are expected to withdraw from bidding for media and communications group Aegis, with the companies thought to be releasing statements claiming that Aegis has rebuffed their offers. According to reports in the Wall Street Journal Aegis turned down offers from WPP and Hellman &… Continue reading WPP And Hellman & Freidman To Withdraw From Aegis Bid

In a candid presentation to key agencies ahead of today’s formal results announcement, GCap Chief Executive, Ralph Bernard focused on the bold, strategic changes that his “root and branch” review of the company had led him to. “We have completed a restructure designed to cut costs and revitalise the company, “he said. “Our major shareholders… Continue reading Audiences and Profits “Unacceptable” says GCap’s Bernard

GCap Media is to sell nine stations and re-brand in other key areas The nine analogue stations for sale are in the south-west, north-west and north Wales, including Marcher Group “leaving us in the seven key ITV areas where we have excellent coverage, ” said Chief Executive, Ralph Bernard. Other changes see: Analogue station Capital… Continue reading GCap Media Sells Stations And Announces Rebrand Plans

Media and communications group, Aegis, has announced the acquisition of Turkish market research firm, Plus REMARK, for a total cash consideration of £4 million. The business will be integrated into Aegis’ research arm Synovate’s worldwide network, giving the media company access to the increasing research market in Turkey. Commenting on the deal, Robert Lerwill chief… Continue reading Aegis Buys Turkish Research Firm

Business to business marketers are increasingly shifting their marketing budgets online, with a new report for American Business Media (ABM) revealing that nearly half of B2B marketers used online marketing tactics this year. The B2B Digital Marketing Shift, conducted for the ABM by Forrester Research, claimed that marketers felt that industry specific marketing was more… Continue reading B2B Marketers Shifting Adspend Online

Advertising expenditure in newspapers rose by 2.4% in the third quarter of 2005, with online up by an impressive 26.7%. The print medium did not fair so well seeing an increase of just 1.6%, with Q3’s modest gain the medium’s worst advertising performance this year. Despite a depressed market for the newspaper industry, online readership… Continue reading US Newspaper Adspend Up By 2.4% In Q3 Fuelled By Online Expenditure