Premium beer brand Cobra will be the first broadcast sponsor on ITV4, extending its fully integrated sponsorship of all movies on ITV2 and ITV3 after the successful launch of “CobraVision” earlier this year.The deal, now estimated to be worth £1.2 million, was originally the biggest single deal negotiated for ITV2 and ITV3, marking Cobra’s first… Continue reading Cobra Beer Extends ITV Sponsorship To ITV4

ITV1’s documentary on boy band Take That, Take That…For the Record proved a success, with the show attracting an average of 5.4 million adult viewers.BBC2 also enjoyed strong viewing for its drama Rome with an average of 4.48 million adult viewers, while BBC1 drew in 2.1 million with its documentary 7/7 The Day the Bombs… Continue reading Take That Triumphs For ITV

Vodafone live!’s new mobile TV services are proving popular with 3G customers, with initial usage figures demonstrating strong demand for the technology which launched at the beginning of the month in conjunction with BSkyB.The first two weeks of the launch saw customers access one million streams of mobile TV channels, on the Vodafone UK network… Continue reading Vodafone Live! 3G TV Popular With Customers

The European Commission has announced a new deal over the broadcast rights of the football Premier League, ending Sky’s exclusivity over the sporting event and opening up a more even system of bidding over football rights.Commenting on the new decision, Richard Scudamore, chief executive of the Premier League said: “This has been a long a… Continue reading Euro Regulator Ends Sky Premier League Exclusivity Rights

The Media Planning Group (MPG) has appointed Jim McDonald to be its head of broadcast, with the former commercial director and managing partner of the Allmond Partnership taking up the position in December.The appointment is the latest one at MPG after Mark Craze joined as managing director in July, signalling an important step in the… Continue reading MPG Appoints McDonald As Head Of Broadcast

Barclays Bank is running a television campaign for its personal current account across the 12 ethnic digital channels represented by multicultural digital TV saleshouse MEMS, marking the first time a UK bank has run a campaign across a roster of ethnic channels.The six-week campaign will target more than two million Asian, Afro-Caribbean and Latin American… Continue reading Barclays Runs First Bank TV Campaign Across Ethnic Channels

IPC SouthBank group advertisement director Mark Reen today announces the creation of a new Luxury ad sales team, headed up by Jamie Wilson, currently SouthBank International sales director. The new central team will play a fundamental role in developing the potential of the SouthBank portfolio of women’s monthlies for key luxury clients. Jamie will lead… Continue reading Barclays Runs First Bank TV Campaign Across Ethnic Channels

Online travel revenues are forecast to rise by nearly 20% this year, with new estimates from Jupiter Research predicting spend in the US to rise to $104 billion by 2010, representing 34% of all travel expenditure. Travel research firm, PhoCusWright expects growth in the region to be even faster, forecasting the US online leisure/unmanaged business… Continue reading Online Travel Revenues To Rise By 20% In 2005

Online newspaper websites are increasing in popularity, with new data from Nielsen//NetRatings showing a growth of 11% in unique visitors between October 2004 and October 2005, a rate faster than the 3% growth of active users on the entire internet. According to Nielsen//NetRatings, 39.3 million visitors logged onto newspaper websites in the US in October,… Continue reading Newspaper Websites Increase In Use

ITV failed to attract as many viewers in the second episode of its two part drama Walk Away and I Stumble, attracting an average of 6.6 million of adult viewers, a drop of 0.8 million from Monday’s average of 7.4 million.Elsewhere, the BBC enjoyed a healthy performance with The Last Tommy drawing in an average… Continue reading ITV Misses Out For Second Part Of Walk Away and I Stumble