US consumers are more receptive to traditional marketing techniques, with new research from Harris Interactive and the Public Relations Society of America (PRSA) showing that methods such as paid advertising and sponsorship are deemed as more trustworthy and acceptable forms of marketing. Newer marketing techniques, including internet pop-ups and adverts in text messages were found… Continue reading Consumers Trust Traditional Marketing More

Digital radio listening (DAB) has overtaken combined listening via digital television (DTV) and through the internet, with total listening hours for digital radio increasing by 165% year on year, according to new figures from RAJAR. RAJAR reveals that listening to the radio via DTV has risen by 42% over the past year, while the internet… Continue reading Digital Listening Up 165%

Voice over internet protocol (VoIP) functionality is increasingly being integrated into customer premise equipment (CPE), resulting in the overall market for the technology forecast to reach $1.3 billion in 2009, up from $208.7 million in 2004. According to In-Stat, wireless handsets will become another key market for VoIP, with revenue from the IP Phone sub-segment… Continue reading VoIP To Reach $1.3 Billion By 2009

Global advertising group, WPP is reported to be considering its options for a joint bit for Aegis Group by obtaining support from the Group’s biggest shareholder, Vincent Bollore. The French entrepreneur has recently been strengthening his position in the company, now owning a quarter of the media group. According to a report in Saturday’s Daily… Continue reading WPP And Bollore To Launch Joint Attack On Aegis

Channel Five has announced plans to take a strategic investment in pay-TV provider Top Up TV’s business, allowing both parties to explore and develop a number of free and pay services on Freeview.The agreement will also allow the groups to investigate broadcast options on other platforms, including Five’s plans to launch further free-to-air channels.Commenting on… Continue reading Five Joins Forces With Top Up TV

BBC1 swept the board last night with its high profile schedule of programmes enjoying a strong audience of adult viewers. The return of Matt Lucas and David Walliams Little Britain attracted an average adult audience of 8.1 million, beating ITV’s Doc Martin which drew in 7.3 million.The first part of Eastenders pulled a healthy average… Continue reading BBC Enjoys Little Britain Success

Media intelligence provider, Thomson Intermedia has secured a contract with Trinity Mirror to provide E-vouchering services to the newspaper publisher, with the deal ensuring that Thomson Intermedia will be the only media monitoring company with direct access to the vast dataset of Trinity Mirror’s regional titles.Thomson Intermedia’s e-vouchering system will sit on the desktops of… Continue reading Trinity Signs Thomson Intermedia For E-Vouchering

Martin Newland has resigned as editor of the Daily Telegraph, being replaced immediately by John Bryant as acting editor.Newland is due to leave the newspaper at the end of the month, with industry speculation claiming that Newland did not want to work under a editor-in-chief after Bryant’s recent appointment.Earlier this year, Newland signed Neil Darbyshire… Continue reading Newland Steps Down As Daily Telegraph Editor

Digital television is preparing for a seven year marketing push, with a new advertising campaign launched on Monday urging customers to buy digital TV’s and set-top boxes in the upcoming Christmas season.The multimedia campaign will be shown in the areas where the switchover will start, covering Cumbria and southern Scotland, with the region due to… Continue reading Digital TV To Enjoy Strong Advertising Push

The ASI European TV Symposium, which started in Warsaw yesterday, saw one of the most convincing presentations yet of the future of mobile television. Delivered by consultant Dermot Nolan of TBS, his analysis of the Telco / TV markets was compelling.Global Telcos seeking new markets having achieved saturation coverage, and with appropraitely global economies of… Continue reading Brace yourselves for Many Years of “Mobisodes”