Interacting with audiences is found to be the most effective way of reaching consumers through online advertising, with new research from rich media advert company, PointRoll, claiming that rich media adverts are stronger performers than other online adverts. According to the study, over 80% of online advert creators said that they agreed that these adverts… Continue reading Interaction Important In Online Adverts

Emap has announced an increase in revenue of 6% for the half of the year ended 30 September reaching £554 million, despite a 5% downturn in operating profit and a 2% drop in pre-tax profit, hitting £103 million and £95 million respectively. Underlying revenue for the media group rose by a slight 1% in the… Continue reading Emap Reports 6% Increase In Revenue

BBC1’s Macbeth failed to attract viewers last night drawing in an average of just 3.1 million adults, a drop of 1.2 million from the 4.3 million that Much Ado About Nothing received last week.The BBC enjoyed a strong turnout for Eastenders however, with viewers in excess of 10 million, while ITV saw similar success for… Continue reading Macbeth Fails For BBC

Emap has announced an increase in revenue of 6% for the half of the year ended 30 September reaching £554 million, despite a 5% downturn in operating profit and a 2% drop in pre-tax profit, hitting £103 million and £95 million respectively.Underlying revenue for the media group rose by a slight 1% in the stated… Continue reading Emap Reports 6% Increase In Revenue

Advertising agency Carat, has announced plans to become the first media specialist to licence the entire CACI lifestyle database in-house, with a six figure investment allowing the agency’s strategic planners and consumer insight analysts to access over 300 additional facts on 38 million UK individuals.The new insights will include lifestyle details and financial holdings and… Continue reading Carat Launches Lifestyle Database

Men’s magazine Loaded is planning to enter into the television world, joining forces with music and entertainment channel, TMF, offering aspiring hopefuls a chance to present on its new music show The Loaded Hour.The nation-wide search will see the winner being given an exclusive contract to host his or her own music show, as well… Continue reading Loaded And MTV Launch Quest For TV Presenter

ITV has announced the appointment of Alison Sharman as director of factual and daytime, creating a new role for the current controller of children’s programming at the BBC.The move will see Sharman responsible for an extended department that encompasses factual and daytime programming as well as children’s, current affairs, religious and arts programming.In her role… Continue reading Sharman Leaves BBC For ITV

IPC SouthBank has announced that Richard Johnson will be assuming the position of publishing director of Marie Claire, moving from his current role as publishing director of design and lifestyle magazine, Wallpaper.Johnson will report directly to Jackie Newcombe, who was appointed managing director of SouthBank last month, with Newcombe taking up the position on 3rd… Continue reading IPC Appoints New Marie Claire Publishing Director

BBC One’s Strictly Come Dancing retained its Saturday night reign, reaching an average of 8.5 million adult viewers, compared to ITV’s X Factor which attracted an average of 7.3 million.Both entertainment shows added a substantial amount of viewers to last weeks audiences, with Strictly Come Dancing gaining 1.6 million viewers and X Factor one million.… Continue reading Strictly Come Dancing Continues To Beat X Factor

Residents in London’s Shoreditch area are set to lead one of the most innovative broadband expansions in Europe, with the Shoreditch Digital Bridge (SDB) going online early next year, marking a significant step towards the Government’s pledge that all UK households will have broadband access by 2008.The scheme will give residents access to a revolutionary… Continue reading Shoreditch Leads Broadband Expansion