Advertising expenditure in newspapers rose by 2.4% in the third quarter of 2005, with online up by an impressive 26.7%. The print medium did not fair so well seeing an increase of just 1.6%, with Q3’s modest gain the medium’s worst advertising performance this year. Despite a depressed market for the newspaper industry, online readership… Continue reading US Newspaper Adspend Up By 2.4% In Q3 Fuelled By Online Expenditure

GCap is to re-brand and re-position its flagship Capital 95.8FM station from the New Year, and is to cut advertising minutage and the length of advertising breaks from December 12thThe announcement was made to major agencies at a briefing last night attended by GCap senior management after the stock market had closed, and prior to… Continue reading Ad Breaks and Minutage Cut on Flagship Capital Radio from December

ITV’s I’m A Celebrity…Get Me Out Of Here… enjoyed a healthy performance last night, attracting an average of 7.1 million adult viewers, with an audience share of 31.69%, only a slight drop from the 36.6% share it received on Sunday, its opening night.ITV retained its audience with the later showing of Corination Street, with the… Continue reading ITV Dominates With Celebrities

GCap Media is to sell nine stations and re-brand in other key areasThe nine analogue stations for sale are in the south-west, north-west and north Wales, including Marcher Group “leaving us in the seven key ITV areas where we have excellent coverage, ” said Chief Executive, Ralph Bernard.Other changes see:Analogue station Capital Gold combined with… Continue reading GCap sells nine stations and plans to launch XFM and Gold brands on Digital

In a candid presentation to key agencies ahead of today’s formal results announcement, GCap Chief Executive, Ralph Bernard focused on the bold, strategic changes that his “root and branch” review of the company had led him to. “We have completed a restructure designed to cut costs and revitalise the company, “he said. “Our major shareholders… Continue reading Audiences and Profits “Unacceptable” says GCap’s Bernard

Special interest magazine publisher, Future, has announced the appointment of Clare Dove, Condé Nast’s publisher for its Contracts division, as its new London sales director with immediate effect.Prior to her role with Condé Nast, Dove was director of advertising for Trinity Mirror, leading the ad sales teams for newspapers including the Daily Mirror, The People… Continue reading Future Poaches Conde Nast Publisher For Sales Role

TomTom, Europe’s leading in-car navigation solution provider has announced plans to join forces with Virgin Radio to promote its TomTom GO range, targeting a national audience via the station’s Pete & Geoff Breakfast Show.The campaign will run exclusively on Virgin Radio, with the breakfast show duo demonstrating the TomTom GO range. The Virgin Radio Breakfast… Continue reading Virgin Breakfast Show To Promote In Car Navigator

Internet search giant Google has announced that it has launched a separate content bid service for its search marketing tool Adwords, with the service enabling advertisers to set one price when their ads run on search sites and a separate price when they run on content sites.Explaining how the service works, Google said in a… Continue reading Google Launches Content Bid For Adwords

Iconic gossip magazine, Hello, is to extend the reach of its celebrity news operations with a new service providing rolling headlines to plasma screens in hair salons throughout the UK.The network of screens will feature Hello branded showbiz updates across 250 locations. launching in association with Vision TV, the publisher will provide headlines using the… Continue reading Hello Signs For Salon Brand Extension

Liberty Media has entered into the online gaming sector, with John Malone acquiring the majority of FUN Technologies for $193.5 million. Malone now owns 51% of FUN Technologies, which supplies systems to AOL, MSN and Virgin, with Lorne Abony, co-founder and chief executive of FUN saying: “Liberty is the right strategic partner to enable FUN’s… Continue reading Liberty Enters Into Online Gaming Sector