Paul Brown, Chief Executive of the Commercial Radio Companies Association, led a call this morning for the BBC’s Executive Board, responsible for the day-to-day running of the corporation, to be chaired by a non-executive chairman, and for the BBC Trust – which replaces the Governors – to be chaired by someone other than the Chairman… Continue reading BBC Trust Needs Non-Exec Chairman says CRCA Boss
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Independent banner contractor, bigFX, has appointed former Megaposter sales and marketing director, Ian Bohn, as the exclusive sales agent for its national banner portfolio as the company moves to disrupt the current duopoly in large-scale poster advertising held by blowUP and Clear Channel.Bohn worked for Megaposter UK until its acquisition by blowUP Media last year,… Continue reading BigFX Moves To Compete With Banner Market Leaders
Speaking at the Westminster Media Forum this morning, BBC Chairman, Michael Grade stated that the licence fee would be even more valid in a digital world, and that the BBC was strongly opposed to the Government’s proposal to consider “top-slicing” the £2.8bn fee in future.Top-slicing was pitched by Tessa Jowell as an area to be… Continue reading BBC Rejects Sharing the Licence Fee
Magazine and radio group, Emap, has revealed a 5% rise in pre-tax profit up to £205 million, boosted by a strong performance in its consumer magazine division, with new magazine Grazia be achieving its targets in terms of sales and audience profile. Turnover for the group was revealed to be up by 2% to £1,068… Continue reading Emap Enjoys Strong Performance In Magazine Division
Outdoor advertising specialist, Maiden Group, has shown an overall increase of 4% in revenues in April and a 5% rise for the first four months compared to last year, despite challenging market conditions in the second quarter. A statement given by the group’s chairman, Martin Boase, at the annual general meeting, revealed uneven growth across… Continue reading Maiden Enjoys 4% Rise In Revenues During April
China’s wireless penetration rate is predicted to increase over the next four years, rising from the current rate of 25% to over 40% by 2009, according to eMarketer’s new China Wireless report. In a relatively short time, China has become a leading wireless market, with significant opportunities for further growth. However, with considerable cultural, administrative… Continue reading Strong Wireless Penetration Predicted For China
US broadband penetration rate is no longer in the top ten, despite having the greatest number of broadband households globally, with 34.3 million at the end of 2004, according to eMarketer’s new country by country estimates. The analysts predict China to take overtake the US in terms of total broadband households, even though its current… Continue reading US Broadband Penetration Drops Out Of Top Ten
The IPA has announced the creation of a new resource for agencies, seeking to standardise the terminology used in making media bookings across the nation’s print titles.The trade body’s new PressLex database aims to reduce confusion caused by industry jargon, making the collection of data much easier.The IPA explains that, historically, agencies have tended to… Continue reading IPA Moves To Clarify Marketing Jargon
Mobile operator, 3, has extended its sponsorship deal with student TV network SUBtv after successfully targeting the typically awkward 19-34 demographic and building strong brand awareness with its video jukebox sponsorshipThe sponsorship deal, announced last year, saw the mobile firm sponsoring SUBtv’s new Video Jukebox service in 65 student union venues nation-wide (see SUBtv Signs… Continue reading SUBtv Brand Impact Sees Sponsor Extend Deal
The recent decline in ITV’s audiences looks set to leave the broadcaster with a disappointing set of results at its Annual General Meeting later this week, with analysts and investors predicting that the viewer exodus will leave ad revenues for June down by 15 to 20%.The recent poor performance of high-profile, celebrity centric, programming such… Continue reading ITV Set For Downbeat AGM After Viewer Exodus