The Board of Independent Media Distributions (IMD) has signed an agreement with ITV to use its digital advertising delivery service in the broadcaster’s London and Leeds transmission centres.ITV, like BSkyB, has decided to receive its commercials through IMD’s system, allowing IMD to offer advertisers an almost full digital network, connecting it to the UK and… Continue reading ITV Signs Deal With IMD For Advertising Delivery

In October, the future market for wireless broadband services in the European Union will be thrown open to question, with member states voting on whether to introduce a technology-neutral approach to spectrum previously earmarked for 3G systems. According to a report published by Informa Telecoms & Media, European states have split into two camps, with… Continue reading Europe Split Over Free Or Closed Market For 3G Expansion

The global broadband market is forecast to pass the 190 million mark this year, and approach 440 million by the end of 2010, according to Informa Telecoms & Media. In the first edition of the Future Broadband Markets report, Informa predicts digital subscriber technology (DSL) to strengthen its lead over cable based subscriptions with an… Continue reading Global Broadband Market To Pass 190 Million In 2005

Media group, Archant, has announced a 7.5% increase in revenues for the first six months of 2005, reaching £99.2 million, compared to £92.3 million in 2004. Operating profit was shown to be £0.4 million lower at £17.5 million, while pre-tax profit was also down, by 19.5% year on year, at £13.3 million. The group’s magazine… Continue reading Archant Enjoys 7.5% Increase In Revenues For First Half Of 2005

Online advertising expenditure is forecast to hit $18.9 billion by 2010, up 59% from $11.9 billion this year, according to the latest estimates from Jupiter Research. In its new report, US Advertising Forecast, 2005-2010, Jupiter projects spending on search to account for $7.5 billion by 2010, with marketers estimated to invest $4.5 billion on streaming… Continue reading Online Adspend To Hit $18.9 Billion By 2010

Broadband value added services for business users showed revenue growth of just over 60% during 2004, generating $3.7 billion by the end of the year, according to the latest estimates from Point-Topic. Value-added services are extremely important for service providers. As broadband tariffs become increasingly more competitive in price, value-added services are the most important… Continue reading Broadband Value-Added Services 60% Up In 2004

Magazine publisher, Highbury House Communications, has sold its Real Homes magazine to rival publisher, Hachette Filipacchi UK for £500,000 as part of its ongoing restructuring scheme.Just weeks after shutting Home magazine, Highbury has also closed another of its home-interest lifestyles magazines, Inspirations.Meanwhile, Highbury has decided to keep Garden’s Monthly and Front in its portfolio as… Continue reading Highbury Offloads Real Homes To Hachette Filipacchi

Nick Brien has been confirmed as media agency Universal McCann’s new chief executive and president, following the post being filled on an interim basis, by Murray Dudgeon.The appointment of Brien takes place after Robin Kent left the position of chief executive and president in mid March. Kent departed after a series of setbacks at Universal… Continue reading Brien Confirmed As Universal McCann’s President

The use of Vividas full screen streaming technology in the Carlton Draught 60 second Big Ad commercial has resulted in it becoming a talking point across the globe, hitting the million viewing milestone in less than two weeks and being seen in over 132 countries.Matt Keen, general manager Regular Beer for Fosters said: “It’s an… Continue reading Vividas Beer Ad Attracts Over One Million Viewers In Two Weeks

July continued on from June’s theme of adspend revision, with Universal McCann’s Bob Coen, predicting total US adspend for 2005 to be up 5.7% year on year, reaching $278.7 billion, down from his previous estimate of 6.4% (see McCann Revises 2005 Adspend Estimates). Speaking to MediaTel INSIGHT, the senior vice president and director of forecasting… Continue reading INSIGHTanalysis: Media Healthcheck – July 2005