The Broadcast Advertising Clearance Centre (BACC), the body responsible for the pre-transmission examination and clearance of television advertisements, has announced the appointment of Channel 4’s head of ad sales, Andy Barnes, as the new chairman of its copy committee.The new role will see Barnes chair a monthly meeting with six senior representatives from television companies,… Continue reading BACC Raids Channel 4 For Chief As Coomber Steps Down
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BT has announced that it has more than doubled the number of broadband digital subscriber line (DSL) connections in a year, hitting its five million target a year early and increasing broadband speeds by up to four times. The group’s results for the year to March 31 2005 show new wave turnover to be up… Continue reading BT Doubles Broadband Lines In A Year
Mobile subscriptions worldwide are predicted to reach 2.14 billion by the end of 2005, with new forecasts published by Informa Telecoms & Media estimating that subscriptions will exceed 2 billion in the third quarter of this year. Net additions are expected to exceed 350 million in 2005, building on the record growth of 354 million… Continue reading Global Mobile Subscriptions To Hit 2.14 Billion By End Of 2005
Total global revenues from games on mobile phones are forecast to reach $11.2 billion by 2010, increasing by a massive £8.6 billion from $2.6 billion this year, according to a new strategic research report from Informa Telecoms and Media. The Mobile Game report predicts that downloads will account for around two-thirds of global revenues through… Continue reading Global Mobile Games Revenues To Hit $11.2 Billion By 2010
Some of the UK’s highest-profile media bosses are preparing to address the industry at a series of conferences throughout the summer, designed to address the key issues currently facing the nation’s broadcasting, print and advertising industries.Next week will see the first high-profile conference of the summer, as Michael Grade and Mark Thompson, chairman and director… Continue reading Big Name Speakers Line Up For Summer Conferences
Emap’s FHM has announced the launch of FHM Music TV, giving the flagship men’s magazine a dedicated TV brand extension for the first time.The new initiative follows on from the success of other stand alone FHM programming such as FHM High Street Honeys and FHM Poker Million (see FHM Secures Poker Deal Worth Over £1… Continue reading FHM To Tempt Readers With Music TV Extension
Chrysalis’ Galaxy radio network is to launch the second phase of its £350,000 marketing and advertising campaign, designed to boost the broadcaster’s profile amongst the nation’s young audiences.A new press and poster campaign based around station’s “Live It” strapline will link Galaxy with the personalities of its listeners as “self assured, sophisticated, real and serious… Continue reading Galaxy Continuing Marketing Push To Raise Profile
Channel 4 has recorded it highest ever profit after tax, revealing an increase of 34% to £46 million in 2004, compared to £34.3 million in 2003, according to the broadcasters report and financial statements published today. The strong profit growth is attributed to record advertising revenues of 8% and the success of the channels commercial… Continue reading Channel 4 Records Highest Ever Profits
The US newspaper industry is seeing continued growth in its online counterparts, with online newspaper readership in March up by 31% year on year, according to a report for the Newspaper Association of America by Nielsen//NetRatings. Despite this strong performance, publishers are looking for ways to charge for content, with the New York Times unveiling… Continue reading US Online Newspaper Industry Continues To Grow
Advertisers will be offered another channel to target consumers, with this week’s video games industry event, E3, showcasing a new media network that may eventually challenge television advertising expenditure. A new generation of advertising is being developed that exploits the growing networks of online gamers, providing a number of multi media forms that can be… Continue reading New Advertising Channel Poses Future Threat To TV