Mobile television is becoming an increasing part of the media mix, offering new channels and potential advertising revenues to canny marketers. Speaking at the Edinburgh TV Festival, a panel of industry experts from the main operators outlined the benefits and explained what their companies were doing in order to cash in on this new technology.… Continue reading MGEITF 2005: Mobile TV Hits the UK Media Mix

Speaking at the Edinburgh International TV Festival, Jill Offman, senior vice president and channel director of Discovery UK, revealed that most of the new shows being filmed for the channel were being made in high definition TV (HDTV), in order to keep up with the technological advances in the television market place. In an increasingly… Continue reading MGEITF 2005: Programme Makers Look To HDTV

ITV, came under fire at the 30th Edinburgh TV festival, with a candid look at the broadcasters last 50 years and discussion about its current state and outlook for the future. Sliding audiences and a string of unsuccessful celebrity-based reality shows were raised by a panel of industry experts, with calls for the channel to… Continue reading MGEITF 2005: ITV Under Fire At Edinburgh TV Festival

The increasing popularity of multichannel television gave rise to one of the most interesting and informative debates at this year’s Edinburgh TV Festival, with leading figures from Sky, Freeview and Video Networks discussing the possible outcomes of this competitive market. The panel debated three different scenarios for the future of multichannel television. A market which… Continue reading MGEITF 2005: Multichannel Debate Looks At Possible Scenarios For TV Market

The personal video recorder (PVR) is significantly changing the way in which people watch television, with 5% of current TV viewing in the US time-shifted, predicted to rise to 10% by the end of next year and 25% by 2008. Speaking at the Edinburgh TV Festival, Dr Robert Pepper, senior managing director of global advanced… Continue reading MGEITF 2005: Quarter Of US Consumers Forecast To Time-Shift By 2008

Speaking at the Edinburgh International TV Festival, Dr Robert Pepper, senior managing director of global advanced technology policy at Cisco Systems discussed with delegates advances in technologies and the implications these had on the television industry. Pepper claimed that the shift from analogue to digital was resulting in the technology world beginning to “blur”, predicting… Continue reading MGEITF 2005: Technology World Converging To Internet Protocol

Cable networks in the US have increased their share of viewing this summer, beating broadcast television by two to one, enjoying a 61% share compared to broadcast’s 36.2%, according to a new report from Turner Broadcasting. The report reveals this to be the fifth summer in a row that cable has topped broadcast in, with… Continue reading US Cable Networks Increase Market Share

Plasma television shipments reached a record high of 1.13 million units during the second quarter of 2005, up by 24% compared to the same period last year, according to DisplaySearch’s Quartlery Global TV Shipment and Forecast Report. The study shows that Plasma TVs gained share in all regions, overtaking rival large format technology rear projection,… Continue reading Plasma TV Shipments Reach Record High

The start of this year’s Football Italia series will see Flextech-owned Bravo embark upon an extensive marketing push, renaming itself “Bravissimo” and colouring its familiar branding with the green, white and red colours of Football Italia.The broadcaster’s high-impact marketing campaign reflects the channel’s increasing sports entertainment output, and its ambition to become the nation’s leading… Continue reading Bravo To Change Name In Football Promotion

Emap’s Magic 105.4 is to open its schedule to a host of music stars, with the creation of new programming strand My Magic Music.The new show will kick off on 17 September, fronted by its first guest presenter – R ‘n’ B star, Craig David.The weekly show, which will air from 7pm-9pm, offers Magic listeners… Continue reading Craig David To Launch New Magic Show