Mobile content specialist Mowave has established Dennis Publishing’s Maxim Mobile as the worlds most widely distributed men’s lifestyle brand via mobile phones, with the service now available on over 28 operators worldwide.The Maxim Mobile site provides a wide range of men’s editorial content on a subscription basis, as well as offering downloadable items such as… Continue reading Maxim Now Largest Men’s Mobile Brand

IPC has secured iconic indie band Oasis to promote the latest issue of music weekly, NME, with the magazine carrying a one-off CD featuring tracks selected by the band, as well as an exclusive live track from Oasis themselves.Explaining the promotion, Conor McNicholas, editor of NME, said: “It’s great to be able to offer another… Continue reading NME Partners Oasis For Covermount Promotion

ITV is to launch a dedicated children’s TV channel within six months, although a name for the new service has yet to be decided.The channel, which will be available on all digital platforms, will feature ITV’s existing slate of children’s programming, comprising originally produced drama, entertainment, animation, factual and pre-school programming.The channel will also expand… Continue reading ITV To Launch Children’s Channel Within Six Months

Online advertising networks account for one in five display ad buys, with advertising revenues for the medium predicted to rise to £57.1 million in 2005, up from the £41.7 million generated in 2004. According to a new report from internet marketing publisher, E-consultancy, online advertising networks will enjoy significant double-digit growth during 2005, as the… Continue reading Online Ad Networks Enjoy 20% Of Display Ad Buys

Media spending looks set to pass the $1 trillion mark in the US in 2008, as the communications industry increases at a 6.7% annual growth rate. According to the Communications Industry Forecast by Veronis Suhler Stevenson, in 2009, the average consumer will spend 10 hours a day with media, particularly DVDs and the internet. The… Continue reading US Media Spend To Pass $1 Trillion In 2008

Screenmedia dominates the digital sector, with advertising on digital outdoor media forecast to increase by 44% this year, up from £19.6 million in 2004, according to a report from Avanti Screen Media. Key findings from the report reveals that advertising decision makers for young adult brands are turning to screenmedia to reach their audience, with… Continue reading Digital Outdoor Advertising Forecast To Rise 44% In 2005

Widespread adoption of Voice over Internet Protocol (VoIP) depends on the availability of wireless VoIP handsets, with dual-mode cellular/WiFi handsets being the key driver to mass consumer adoption, according to In-Stat. The high-tech market research firm predicts that globally by 2009 over 66 million cellular/WiFi handsets will be in operation. In-Stat claims that technological advances… Continue reading VoIP Adoption Dependent On Handset Access

Video game players are watching less television, with one fourth claiming their pastime cuts into their TV consumption and a further 18% say they plan to reduce their viewing in the coming year. According to a new study released by Ziff Davis Media, time spent watching television among respondents declined from 18 hours per week… Continue reading Video Games Stealing TV Audiences

Newspaper giant Trinity Mirror has acquired Financial Jobs Online Limited, owner of GAAPweb.com, the UK’s leading recruitment site for accountancy and finance, in a deal worth over £13 million.GAAPweb, which was first established in the late 1990s, has developed into a leading player in the online financial recruitment market. In line with Trinity’s growth strategy,… Continue reading Trinity Scoops Recruitment Site For £13 Million

The Office of Fair Trading (OFT) has cleared ITV’s purchase of digital multiplex operator SDN, with a two-month investigation into the deal raising no evidence for concern.The deal, worth £134 million, was first announced in April, with ITV expecting its purchase to prove earnings enhancing from day one (see ITV Pays £134 Million For Multiplex… Continue reading ITV In The Clear For Acquisition Of SDN