Commercial radio enjoyed a positive start to 2005, with figures from the Radio Advertising Bureau (RAB) showing first quarter revenue to be up 2.8% year on year, reaching £162 million. National advertising revenue for radio across the first three months of 2005 rose by 3.5% year on year, to £95.9 million, while Sponsorship & Promotions… Continue reading Commercial Radio Q1 Revenue Up By 2.8%
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Radio in the US is still the most popular format for listening to music, with a listener base of 194 million, despite a decline of 4% between March 2005 and 2004, according to a new study by marketing and communications firm, NPD Group. The research showed 77.2 million people aged 13 of over listened to… Continue reading Radio Preferred Format For US Listeners
MTV has become the latest youth-orientated brand to use SUBtv’s network of university-based plasma screens to target the typically evasive student demographic.SUBtv’s services currently reach 1.2 million students every week, through large plasma screens installed in student unions and across campuses nation wide. The screens currently operate in 77 student unions in 65 universities across… Continue reading MTV Signs SUBtv For Student-Centric Campaign
Ricky Gervais and Stephen Merchant will make a welcome return to Xfm’s Saturday schedule later this month, as the pair return from filming new BBC comedy, Extras, to boost the station’s weekend profile alongside their producer turned sidekick Karl ‘The K Man’ Pilkington.Gervais and Merchant will host their weekend show for six weeks from 28… Continue reading Gervais Rejoins Xfm To Boost Saturday Schedules
Five has appointed Vanessa Brookman, Channel 4 and E4’s deputy editor of US series, as its new deputy director of acquisitions, paving the way for more high-profile American imports to bolster the broadcaster’s schedule.Brookman is to join Five next month, reporting directly to Jay Kandola, the broadcaster’s recently appointed director of acquisitions.Commenting on the appointment,… Continue reading Five Raids Channel 4 For New Acquisitions Boss
Consumers are shown to bond with brands they see advertised in the cinema, with results from a recent survey by TNS and Screenvision finding that adverts seen in this environment drive consumer consideration and purchase intent, leading to brand trial and loyalty. Testing commercials across the packaged goods, automotive, consumer electronics, apparel and fast food… Continue reading Cinema Advertising Creates Bonds With Consumers
Internet users are spending more time online than with any other media, with 35% of US respondents watching less television and nearly as many spending less time with magazines, according to a new survey by BURST! Media. Out of 2,600 web users, 60% claimed they spent more time on the internet today than a year… Continue reading Internet Consumes Most Users Time
In an interesting development State-side, the Boston Globe has started auctioning off the prime front half-page advertisement space in its Sunday recruitment section.Bids for the space start at $15,000 and rise in increments of $500. The ratecard cost is $39,500. Clearly the paper believes it can bring in more revenue by this means. Agencies or… Continue reading Newspaper To Auction Prime Space Online
Guardian Media Group (GMG) has announced a positive end of year trading update, enjoying revenue growth of 17% year on year for all its stations, signalling a move to profit for the first time. The radio division of GMG has shown remarkable growth, outperforming the industry as a whole, with revenues from Jazz FM and… Continue reading GMG Reveals 17% Revenue Growth Across All Stations
NTL Broadcast and O2 will be testing the televisual capabilities of the next generation of mobile phones, with BSkyB, Chart TV Show, Discovery Networks Europe, Shorts International and Turner Broadcasting among the first broadcasters to provide 16 television channels to customers with Nokia’s new 7710 handset. The six month trial will take part in the… Continue reading NTL And O2 Start First Mobile TV Trials