Consumers are twice as likely to buy a product as a result of seeing a television commercial than they are after seeing a product in branded entertainment, according to new research from FIND/SVP. The study showed that 52% of viewers claimed they would buy a product after being exposed to a television commercial, while said… Continue reading TV Commercials Sell More Products

Merrill Lynch, predicts that online travel agency revenues will rise by 19% in 2005, reaching $27.7 billion. The analyst claims that online travel sales are winning a larger share of the overall travel market, accounting for nearly 30% of the total this year, up from 25% in 2004 and 21% in 2003. According to Merrill,… Continue reading Online Travel Revenues To Rise By 19% In 2005

Interactive TV advertising is becoming increasingly important for branding campaigns, with research carried out by IDS claiming that dedicated advertiser locations (DALs) are the most popular format, with 29% of respondents saying that DALs achieved the best results. In May, IDS conducted a online survey looking into industry opinion on interactive television advertising and found… Continue reading Interactive TV Advertising Increases In Importance

The digital marketing group of the IPA, IPA/DMG has announced its full support for the work of JICWEBS and ABC ELECTRONIC, in continuing to drive forward the development of industry agreed standards for the measurement of electronic media.JICWEBS and ABC ELECTRONIC recently undertakook a review of the guidelines for ad serving, working closely with IAB… Continue reading IPA Supports JICWEBS And ABC ELECTRONIC Work

Outdoor specialist, Viacom Outdoor, has launched Copywriting Goes Underground, a competition to highlight the power of words in capturing the attention and imagination of the millions of travellers who read posters opposite station platforms every day.The competition challenged Britain’s creative talent to design posters for a real client, using no fewer than fifty words and… Continue reading Viacom Showcases Creative Talent Underground

United Business Media (UBM) has been given the go ahead to purchase Mondiale Publishing’s hospitality business by the Office of Fair Trading.The deal, worth £5 million, will see UBM take control of Theme magazine and the Bar exhibition.First announced in June (see UBM Boosts Portfolio With Hospitality Title), the purchases will add to UBM’s current… Continue reading UBM Gets Go Ahead For Hospitality Acquisitions

The worldwide creative chief of advertising and media services agency, Publicis, is reported to be leaving the agency to start a non-advertising business in a joint venture with his current employer. David Droga has declined to provide any details about the new company or his partners, other than to say they are not from the… Continue reading Publicis Creative Chief To Start New Company

Publishing group, United Business Media (UBM), has bought three online and events companies for $56.5 million, adding on to its existing industry businesses. The company has acquired online publishing, live events and research/analysis group, Light Reading Inc for $24 million, US chemicals events business Informex for $24 million and online electronics business media platform TechOnLine… Continue reading UBM Buys Extends Online And Events Reach

Outdoor advertising group, Maiden, has issued an update on the six months ended 30 June 2005, revealing trading conditions over the summer to be showing signs of improvement over last year, with Group billings marginally up in the first six months. The expected continued challenging conditions in the advertising market is shown to have adversely… Continue reading Maiden Reveals Improved Summer Trading

Grey Worldwide has announced the appointment of former Euro RSCG Worldwide chairman and chief executive officer, Jim Heekin, to chairman of the WPP owned media network. Heekin will take up his new role from September 6, after months of rumours involving discussions with talks intensifying following his resignation from Havas owned, Euro RSCG Worldwide, at… Continue reading Grey Appoints Heekin As Chairman