The youth market in the Asia-Pacific region spends around 10-15% of its disposable income on mobile products, making it a significant driver for growth in the region’s mobile phone market, according to high-tech market research firm In-Stat. In-Stat’s new Asian Youth Mobile Trends: Devices, Data and Multimedia report reveals, that in 2004, youth spending on… Continue reading Asia-Pacific Sees Youth Spend 10-15% Of Income On Mobiles
ARCHIVE ▸ The Media Leader Staff
The nation’s national newspapers will continue to see their circulations decline, according to influential publisher, Andrew Neil, who has painted a bleak picture of the industry and appealed for change in his address to the PPA’s annual conference.The high profile publisher of The Scotsman, The Spectator and The Business used his speech to urges change… Continue reading Neil Urges Change For Newspapers To Survive
Media regulator, Ofcom, is investigating the creation of a unified classification system for all media content, designed to prevent harmful or inappropriate material falling into the wrong hands, regardless of the platform used in its distribution.The watchdog has established a working group to consult with broadcasters on the creation of such a classification system, which… Continue reading Ofcom Mulls Single Classification System For All Media
Outdoor advertising specialist, Clear Channel, has appointed Julie France as its new group managing director, overseeing the company’s numerous billboard formats, including Adshel, non-roadside sites and transit locations.Reporting to Stevie Spring, chief executive of Clear Channel UK, France’s new role will see her replace Jonathan Lewis, who is leaving Clear Channel Billboards to pursue his… Continue reading Clear Channel Appoints New MD To Unite Group
Commercial radio network Galaxy 102 has announced plans to embark on a cross-network promotional campaign with Sony Playstation, designed to give its breakfast listeners the chance to demonstrate their singing skills and win Sony prizes.The campaign will launch today across all four Galaxy stations, with the promotion centered around the launch of kareoke computer game,… Continue reading Galaxy Signs Cross-Network Campaign With Sony
Research specialist, Henley Centre, has merged with well respected research and brand consultancy, HeadlightVision, to offer what the company claims is an unrivalled knowledge of global trends and insights.HeadlightVision, which was founded nine years ago, is known for its creativity and irreverence, as well as for its deep qualitative research base. The combination of its… Continue reading Henley Buys HeadlightVision To Boost Offering
Independent News & Media (INM) has sold its 37% stake in European mobile content company iTouch for €100 million to Japanese company For-Side.com, making a profit of £51 million.For-side are hoping that the acquisition of iTouch will give them a greater share of the mobile content market in Europe.iTouch deals with games, news content and… Continue reading INM Makes Massive Profit On Mobile Firm Sale
US analyst, eMarketer, has released new forecasts for 2005 advertising expenditure predicting online advertising to rise by nearly 34% in 2005 to about $13 billion. Paid search is estimated to grow by 40% over the year to $5.4 billion, up from previous estimates of $4.7 billion. The success of search engines Yahoo and Google have… Continue reading Online Adspend To Hit $13 Billion In 2005
Migration to Voice over Internet Protocol (VoIP) is predicted to reach its peak between 2010-2012, with penetration starting to grow over the next four years according to high-tech market research firm, In-Stat. The new Carrier NGN Migration Strategies report, shows that the time frame of VoIP adoption is largely dependent on carriers’ strategies for the… Continue reading VoIP Predicted To Peak Between 2010-2012
Channel Five may be launching a women’s lifestyle channel in an attempt to strengthen its digital offerings as terrestrial programmers prepare for the impending multi channel dominance.As rival broadcasters inject their programming strategies with a raft of digital options, Five has been criticised for being left behind, being the only UK terrestrial channel with no… Continue reading Five May Launch Digital Channel