TV Sales house, MEMS, has announced plans to carry out one of the largest ever surveys into media consumption by ethnic minorities, aiming to gain a greater insight and education into what brands appeal to them and how advertisers should communicate with them. The survey will build a detailed picture of multi-cultural demographics, income, lifestyle,… Continue reading MEMS To Launch Ethnic Media Consumption Survey

The global mobile market is expected to pass two billion subscribers by 2005 and is predicted to approach three billion by 2010 as the growth rate falls to single figures within a couple of years, according to Informa Telecoms & Media. The latest edition of the Global Mobile Forecasts to 2010 report claims that almost… Continue reading Global Mobile Market To Reach 3 Billion By 2010

Thomson Intermedia has acquired market leading audit and performance monitor, Billetts, for £13.1 million, accelerating Thomson’s strategy to become the leading provider of advertising and media intelligence in the UK.The move will enable Thomson to merge its data and technology with Billetts’ consultancy skills, moving the combined firm into a powerful position against rivals both… Continue reading Thomson Intermedia Scoops Billetts For £13.1 Million

Paris based advertising group, Havas, has announced revenue of €500 million for the first half of 2005, representing organic growth of 2.2% year on year. According to the group’s results for the first six months of the year, since the beginning of 2005 the group experienced an improvement in business generating organic growth of 3%… Continue reading Havas Reports Revenue Of €500 million In First Half Of 2005

UK satellite broadcaster, BSkyB, has announced better than expected full year results revealing total revenue of over £4 billion for the year to end 30 June 2005. The group reported an increase of 11% in turnover to £4,048 million, with operating profit up by 34% to £805 million and profit after tax increasing to £425… Continue reading BSkyB Reports Revenue Of Over £4 Billion For Full Year

US personal video recorder (PVR) manufacturer, TiVo, is employing technology in which commercials can’t be switched over, with seven advertisers in the US already signing up. The new technology will see a logo, phone number, or other “call to action” pop up in the right-hand corner of the screen, even if users choose to fast-forward… Continue reading TiVo Reveals Adverts That Can’t Be Skipped Through

The holiday season accounts for over 50% of annual revenue for 20% five multi-channel retailers, increasing to nearly 25% for internet only operations, according to the latest research from global web analytics leader, WebTrends. The new Online Retail Holiday Readiness Report 2005 shows that in terms of holiday business, with the season contributing 43% of… Continue reading US Online Retailers Profit From Holiday Season

The huge growth in online advertising has led to fast-paced growth for the industry’s representative body, the Interactive Advertising Bureau (IAB), with the latest office opening in Denmark and a new Leadership Council formed to help companies with pan-European interests work together to grow interactive marketing.The IAB branch in Denmark will be run by the… Continue reading IAB Expands Following Growth In Online Advertising

Sky has announced details of its digital radio extender, dubbed the Sky Gnome, which allows customers to listen to digital radio throughout their homes, rather than through the Sky set-top box alone.The new device, first announced at the Media Research Group conference in Madrid, will go on sale in October and will be compatible with… Continue reading Sky Gnome To Boost Radio Listening Through Satellite

Daily celebrity news site, hellomagazine.com, is expanding its SMS and JAVA mobile offering with a new WAP portal, enabling users to access eight of the latest celebrity stories and photos on their mobile phone from Monday to Friday.Users of the new service can access the site by texting GO HELLOMAG to 85080, with the latest… Continue reading hellomagazine.com Extends Interactive Offerings