Pay-TV provider Top Up TV has signed Setanta Sports to its portfolio of channels, initially offering the channel to its Scottish customers, but giving the channel the potential to reach more than five million Freeview households.Setanta, the exclusive live broadcaster of Scottish Premier League, will begin broadcasting to Top Up TV customers in the Scottish… Continue reading Top Up TV Brings Setanta To Scottish Freeview Homes

ITV has signed Yahoo! UK & Ireland to provide search technology, sponsored search and contextual advertising on its network of websites, including microsites for high-profile shows such as I’m a celebrity…Internet users visiting any site within ITV.com, such as the broadcaster’s Soaps, Motor or Football pages, will be presented with a Yahoo branded search box,… Continue reading ITV Signs Yahoo! For Search Solutions

Innovative advertisers can take advantage of the impending growth in personal video recorder (PVR) take-up, with new research from media agency Starcom showing that fast forward technology allows adverts to be seen in an uncluttered environment, resulting in a greater ‘share of mind,’ making them more likely to be recalled. Previous industry opinion was that… Continue reading Strong Creative Helps Negate PVR Ad Avoidance

Consumers are increasingly using their mobile phones to play music and games, and gamble, opening up lucrative new revenue streams for mobile and content industries, resulting in the global mobile entertainment market predicted to be worth $42.8 billion by 2010. Informa Telecoms & Media’s new Mobile Entertainment report claims that emerging new markets, such as… Continue reading Global Entertainment Market To Reach $42.8 Billion By 2010

Global legal music downloads have tripled in 2005 as file sharers take heed of changes in downloading laws, with figures from industry body, IFPI, showing that the number of tracks obtained legally from the internet reached 180 million in the first half of this year. According to the IFPI, legal downloads in the first six… Continue reading Worldwide Legal Music Downloads Triple In First Half Of 2005

The value of the product placement market is predicted to reach $6.94 billion by 2009, increasing at a compound annual rate of 14.9% between 2004 and 2009, according to a new report published by US research company, PQ Media. Television is predicted to increase its share of total product placement spending by almost 7% over… Continue reading Product Placement To Hit $7 Billion By 2009

United Business Media (UBM) has this morning reported half-yearly results ahead of expectations, predicting further growth in the second half of the year and standing optimistic in the face of a “tough market” for print titles. The company, which sold its 35.4% shareholding in Five for £247.6 million earlier this month, saw profits rise by… Continue reading UBM Reports Profits Ahead Of Expectations

Global media group, Publicis, has revealed optimistic results for the first half of 2005, reflecting what the company states is a strategy to make Publicis one of the world’s “top contenders in media and communications”. The results, which show revenues rising by 6.1% year on year, are attributed, in the main, to new account wins,… Continue reading Publicis Sees Revenues Rise After New Account Wins

Outdoor advertising group, JC Decaux, has reported a 5.5% year on year increase in revenue for the first half of 2005, reaching €833.7 million worldwide. In the group’s results posted today, JC Decaux revealed revenues to have increased by 5% in the first quarter to €454 million, compared to the same period last year. This… Continue reading JC Decaux Sees 5.5% Increase In Revenues For First Half 2005

Global media group, Publicis, has revealed optimistic results for the first half of 2005, reflecting what the company states is a strategy to make Publicis one of the world’s “top contenders in media and communications”.The results, which show revenues rising by 6.1% year on year, are attributed, in the main, to new account wins, with… Continue reading Publicis Sees Revenues Rise After New Account Wins