Many countries have experienced impressive growth in the popularity of digital television, but none are expected to have 100% digital penetration until 2014, says a new report from Informa Media Group.The Global Digital TV Forecasts report shows, by the next ten years, Canada, Finland, Ireland, Norway and the US will have full digital penetration, with… Continue reading Full Digital TV Penetration Not Expected Until 2014

As part of its recently launched Values of Fame marketing campaign, ITV will for the first time publish the results of research into the effectiveness of television advertising on sales.Over the last eight years ITV has invested £3 million in a single source research project that has seen a nation-wide panel of 3,000 homes equipped… Continue reading ITV To Publish Research Into Television Advertising

BSkyB is expected to unveil a significant fall in subscriber figures later this week, as City analysts predict a 70% year-on-year drop in the number of new digital customers.Chief executive, James Murdoch, is expected to say that only 50,000 digital subscribers were added during the last quarter, despite a significant increase in spending on advertising… Continue reading BSkyB To Unveil A 70% Drop In Subscriber Figures

Broadband Britain is fast becoming a reality with the take up of high-speed internet services continuing to grow at a rapid pace, according the latest figures released by BT Group yesterday.The telecoms giant said that the third quarter of this year had been its best on record with 600,000 new broadband connections being made. This… Continue reading BT Claims High-Speed Internet Access Is Growing Fast

Digital and direct marketing agency Zed Media has secured a deal that will see United International Pictures take-over the Wanadoo homepage to promote the release of Bridget Jones 2: The Edge of Reason.The campaign, which follows on from similar take-over activity on Yahoo and MSN earlier this year, will see an overlay presented to every… Continue reading Bridget Jones To Take Over Wanadoo Homepage

The Daily Telegraph is gearing up for the pre-Christmas shopping rush with a special luxury goods supplement showcasing everything from precious jewels to the sleekest gadgets.The 48-page Luxury that Lasts supplement will wrap the Daily Telegraph magazine this Saturday and will feature double page ads for a number of top-end brands including Louis Vuitton, Patek… Continue reading Telegraph To Publish Special Luxury Goods Supplement

MindShare has won Unilver’s £700 million European media account following a lengthy pitch against Carat and incumbent Initiative.The decision by the FMCG giant, which owns the Marmite, Persil and Flora brands, will come as a blow to Initiative, which has held the lucrative Unilever account in a number of European advertising markets including the UK,… Continue reading MindShare Wins £700 Million Unilever Account

MegaPoster has erected its first giant banner on the contested Fulham Broadway site at, which it won on appeal to the Planning Inspectorate after an initial council ban.The MegaPoster site is one of three giant banners being used to spearhead the launch of a nation-wide campaign promoting the new Sony Ericsson S700 mobile phone. Two… Continue reading MegaPoster Site To Spearhead Sony Ericsson Push

Paris based advertising group, Havas, has built on the success it achieved during the first half of this year, as third quarter organic revenue outstripped previous quarters to grow by 2.1%.The period from July to September has been the strongest for the group so far this year, as revenues grew to €338 million, providing further… Continue reading Havas Organic Revenue Spurred On By Europe

A controversial cinema advertisement for Kellogg’s Frosties, which was banned by the Advertising Standards Authority, has come out top in the latest Ads That Make News survey.The commercial captured the most column inches in national newspapers during October after being banned over its claim that Frosties is a healthy option for children, when, in fact,… Continue reading Banned Kellogg’s Campaign Tops Controversy Survey