Marketing budgets continued to rise in the third quarter of this year with little evidence that high oil prices, rising interest rates and economic worries are hampering the recovery. The IPA’s latest quarterly Bellwether report, compiled by NTC research, reveals that the number of UK companies increasing their marketing spend outnumbered those cutting it for… Continue reading Q3 Bellwether: UK Marketing Recovery Still On Track

Although 2004 is turning out to be the best year for the advertising market since the dot-com boom years, according to the author of the Bellwether report, growth in advertising expenditure is likely to slip in the second half of this year. According to Christopher Williamson, economist at NTC Research and author of IPA’s latest… Continue reading Ad Spend Growth May Ease In Q4 2004

Capital Radio has become the latest media owner to join the Association of Online Publishers, bringing its portfolio of internet sites, including CapitalFM.com, Xfm.com, and ChoiceFM.com to the Association, significantly boosting its fledgling membership.Capital’s internet operations launched in 1996 and now attract more than 662,000 audited unique users per month, generating nearly 6 million page… Continue reading Capital Joins AOP To Boost Online Content

Emap Advertising has announced several high-level promotions within the company’s magazine sales team, including the creation of a new deputy sales director to drive new revenue areas.Former head of men’s lifestyle and entertainment, Jason Trout has been promoted to deputise for magazine sales director, Carrie Barker, with responsibility for developing all revenue areas. The three… Continue reading Emap Rejigs Ad Sales Team To Boost Revenue Streams

Digital TV newcomers will soon be able to buy a pre-packaged starter pack designed to rival Freeview for ease of installation and increase Sky’s waning subscriber figures.The new initiative comprises a retail pack containing everything new consumers need to receive Sky, priced at £39.99 including one or two months’ viewing, plus installation of Sky’s set… Continue reading Sky Launches Starter Pack To Tempt Freeview Viewers

Capital FM’s newly installed breakfast host, Johnny Vaughan, has boosted audiences at the London station to become the most popular commercial radio presenter in the region, according to new figures from audience measurement firm GfK.Vaughan, who took over from breakfast legend Chris Tarrant at the end of March, has an average week day reach of… Continue reading GfK Puts Vaughan At Head Of London’s Breakfast Table

Greg Dyke has forecast a leap in capability for interactive TV with the launch of new broadband technology from BT, allowing viewers to choose from personalised programmes at the touch of a button.Writing in the Independent, Dyke applauded the recent uptake of interactive TV, and expressed amazement at the rate which British viewers are adopting… Continue reading Dyke Forecasts Leap For Interactive TV With BT Technology

After 11 years and 150 issues providing Mac enthusiasts with indispensable news, reviews and inside information, Future Publishing’s MacFormat is to receive a makeover and new editor to focus more tightly on the needs of today’s Mac and iPod owners.The 150th Format hits news stands today, lead by veteran Future editor, Graham Barlow, who takes… Continue reading Future Celebrates 150th MacFormat With Redesign

Digital TV newcomers will soon be able to buy a pre-packaged starter pack designed to rival Freeview for ease of installation and increase Sky’s waning subscriber figures. The new initiative comprises a retail pack containing everything new consumers need to receive Sky, priced at £39.99, including one or two months’ viewing plus standard installation of… Continue reading Sky Launches Starter Pack To Tempt Freeview Viewers

Jack Myers, has revised upwards its 2004 and 2005 advertising spending growth forecast to 6.8% and 2.2% respectively, however the media commentary group has warned, ‘although most forecasters are reasonably bullish, there are early warning signs on the horizon to suggest that the 2.2% growth forecast may prove to be overly optimistic’. Although every indication… Continue reading Jack Myers Cautious Over 2005 Ad Spending