This year’s Olympic Games in Athens will be screened online for the first time, with the BBC claiming to offer the world’s first interactive coverage of the world’s biggest sporting event across broadband, interactive television and digital text services.The BBC’s online and interactive coverage forms part of its new ‘on demand’ strategy for its internet… Continue reading BBC Takes Olympics Online And Interactive For First Time
ARCHIVE ▸ The Media Leader Staff
The increasing popularity of digital television continues to have a negative impact on the UK’s main terrestrial channels with ITV1 seeing its share of viewing decline by 16% in less than ten years and BBC One dipping by 7% during the same period.New figures released by communications regulator Ofcom show that the growth of digital… Continue reading Multi-Channel Success Hits Terrestrial Broadcasters
Users are more reluctant to use email or conduct business online because of growing security problems caused by spam and viruses, says Consumer Union. As reported by ClickZ News, a solution to these issues is needed quickly says Consumer Union’s website Consumer Report, as 27% of the 2000 US email users surveyed found that spam… Continue reading Spam And Viruses Deter Online Users
Television and radio continue to be the most popular form of entertainment and communication in the UK, despite consumers spending more time and money on ‘new media’ such as the internet and mobile phones than ever before. Figures released from the UK media regulator, Ofcom, show that television still has a large faithful following as… Continue reading TV And Radio Still Firm Entertainment Favourties
i-vu, provider of interactive television screens for some of the UK’s top hair salons, has announced the appointment of Morgan Partridge as the company’s new commercial manager, charged with building advertising revenue and expanding the firm’s sales team.Partridge’s appointment brings a wealth of knowledge and experience to the company. Most notably Partridge has worked as… Continue reading i-vu Boosts Management To Grow Hair Salon Business
IPC’s Nuts is expected to beat Emap’s Zoo when the latest ABC results for the six months to June 2004 reveal debut circulation figures for the two rival men’s lifestyle magazines at midday tomorrow.Industry speculation suggests that Nuts will claim the top spot in the fledgling weekly sector with a circulation as large as 290,000.… Continue reading Nuts Could Beat Zoo In Latest Consumer ABC Release
The Barclay brothers are not expected to face a public interest regulatory test over their acquisition of the Daily Telegraph, meaning that final clearance for the £665 million deal is now just a formality.It is understood that senior executives at the media super-regulator Ofcom do not expect to be asked by Trade and Industry Secretary… Continue reading Telegraph Take-Over To Escape Public Interest Test
Nielsen//NetRatings has secured Norwich Union Life Direct as the first brand to use its new AdIntelligence service, which allows advertisers to asses the success of banner, pay-per-click and email marketing as part of their online promotional campaigns.The new service claims to be able to provide Norwich Union with a complete overview of its online activity… Continue reading Nielsen//NetRatings Rolls Out Online Intelligence System
A controversial radio commercial for Somerfield received the most national press coverage during July after sparking a raft of complaints from gay rights campaigners over its use of the word ‘faggot’.The ad featured a fed-up husband complaining that his wife served up the same meals every week. When she told him it was Friday so… Continue reading Risky Somerfield Ad Attracts Most Newspaper Coverage
eMarketer predicts that US online advertising spending will hit $18.5 billion by 2008, with this year setting a record high of $9.1 billion – topping the previous high set in 2000 by $1 billion. According to the Ad Spending In The US report, 2004 will signal the second year of four predicted straight years of… Continue reading Record High Predicted For US Online Ad Spending