New digital television customers will be spoilt for choice this Christmas, as Telewest announces its latest promotional drive to bring low cost cable to high street retailer, Dixons.The new retail partnership will see Telewest’s Essential TV package of popular channels offered exclusively at a low monthly cost in 55 Dixons stores nation-wide. The package will… Continue reading Telewest Pressures Digital Rivals With Dixons Deal
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Visitors to Radio Times online will benefit from several new features, as well as a new look, from tomorrow as the website seeks to create the most comprehensive online guide to television, radio and film in the UK.The online overhaul is the result of extensive research into the needs of current users and include an… Continue reading Radio Times Plans Web Relaunch With Added Content
BBC Good Food magazine is launching a spin-off title called Vegetarian Christmas, aimed at readers catering for people with special dietry requirements over the festive period.The one-off title, published once a year since 2000, goes on sale on 5 November for eight weeks with a cover-price of £2.60 and an initial print run of 110,000.… Continue reading BBC Good Food Launches Vegetarian Spin-Off Title
WPP chief executive Sir Martin Sorrell looks set to dismiss concerns of a slowdown in the advertising recovery this week when he reveals a rise in third quarter revenues at the company.Industry analysts expect WPP to report revenues of £1.05 billion for the three months to September, up 2% on the same period the previous… Continue reading Strong WPP Results To Boost Advertising Industry
ITV3, the new digital channel for older, upmarket viewers, has today unveiled its on-screen branding ahead of its planned launch next week.The channel has developed ID’s, promotional packaging and junction elements to reflect the ‘quality and diversity’ of the programming line-up, which will include a mix of Hollywood movies and classic dramas such as Cold… Continue reading ITV3 Unveils On-Air Branding Ahead Of Launch
Fixed telephone lines in the home could soon become a thing of the past, according to new research, as many consumers expect voice and data services to become mainly wireless in the next two years. The study by mobile phone maker, Nokia, shows more and more people are moving away from land lines to use… Continue reading Wireless Voice & Data Services Replacing Home Land Lines
Email is being accepted as a marketing tool, with over half of consumers wishing that it would replace telemarketing, however, a new study from Doubleclick revealed that two-thirds of emails received are still considered as spam. As well as 49% of people surveyed seeing email marketing as a replacement for telemarketing, 45% of respondents said… Continue reading Email Becomes More Popular As A Marketing Tool
Competition, falling prices and new regulations are set to spur on the number of high-definition television (HDTV) sets in US households over the next five years, according to a new report from Strategy Analytics. The report predicts that by the end of this year there will be 14 million HD enabled sets in US homes,… Continue reading HDTV To Reach 37 Million US Homes By 2008
The impact of personal video recorders (PVR) is expected to hit the UK and more specifically ITV the hardest, says a new report from Merrill Lynch, with television advertising expected to drop in Britain by nearly 4.0% by 2010. The PVR – Rise of The Machines report shows, PVR penetration in the UK is expected… Continue reading UK TV To Be Hit The Hardest By PVRs, Says Merrill Lynch
Broadband is expected to reach 41% of all European homes by the end of 2008, growing from this year’s predicted target of reaching 20% (33.5 million) of all homes, says Strategy Analytics. However, the report Broadband In Europe: Competition Heats Up At Last shows, due to a lack of competition, the smaller ‘more nimble’ countries… Continue reading Broadband To Reach 41% Of European Homes By 2008
