The Daily Telegraph is to abandon its five year-old media section as part of a change of emphasis that will see it focus more on its key strengths and less on specialist sections.Today’s media section will be the paper’s last and instead there will be an increased focus on foreign reporting and City coverage, both… Continue reading Telegraph Calls Time On Weekly Media Section

MegaPoster has launched a unique package of giant banner sites designed to provide advertisers with maximum exposure in the all-important pre-Christmas period.The eight-site Christmas Retail Pack, which is thought to be the first of its kind, groups together a number of high-profile retail banner locations in the centres of key cities including London, Birmingham, Manchester,… Continue reading MegaPoster Launches Christmas Retail Pack

The Securities and Exchange Commission has asked several US newspapers to disclose information about its circulation practices, following investigations at Hollinger International which showed figures at the publisher’s Chicago Sun-Times title had been inflated over several years. Yesterday the New York Times defended the integrity of its circulation figures after the SEC approached the group,… Continue reading SEC Investigates US Newspaper Circulation Data

Search engine giant, Google has struck a deal with internet service provider, Tiscali, to offer its web targeted advertising product on Tiscalis European websites. The agreement will see Google’s search results available on Tiscali portals in The Netherlands, Denmark, the Czech Republic and will expand to the other main countries where the ISP operates by… Continue reading Tiscali Strikes A Deal With Google AdWords

Nearly half of UK business leaders expect to increase their email marketing budget within the next year, according to research carried out by digital marketing group, Interactive Prospect Targeting (IPT). According to research carried out by IPT, 36% of the 180 UK business leaders surveyed said, they are expecting to increase spending on email marketing… Continue reading Advertisers Set To Increase Email Marketing Budgets

The Government has appointed a new industry body to drive the uptake of broadband and digital television after research revealed the existence of a hardcore of refuseniks that refuse to embrace new technologies. The Alliance for Digital Inclusion will work to find new ways to include those currently not using the internet and other new… Continue reading Digital Refuseniks Targeted By New Uptake Push

Sky Media, the advertising sales division of BSkyB, has extended its agreement to sell airtime for the Hallmark Channel for a further three years.The new contract will take effect from 1 January 2003, ensuring that Sky Media remains the sole airtime sales representative for the Hallmark Channel, continuing a partnership which has been in place… Continue reading Sky Media And Hallmark Extend Airtime Sales Deal

ITV has added to its portfolio of sports coverage with the UK rights to the UEFA Cup Finals in 2005 and 2006, as well as the UEFA Super Cup next year.The broadcaster’s new deal brings the largest football club competition to ITV viewers, featuring 341 matches played over 20 weeks and culminating in a sports… Continue reading ITV Boosts Football Coverage With UEFA Deal

Capital Radio has announced plans to unify the content of its two Choice radio stations in London to present advertisers with a stronger environment and a larger combined audience.The move, recently approved by media super-regulator Ofcom, will create a single programming schedule to be broadcast on both Choice FM’s North 107.1 and South 96.9 licences… Continue reading Capital Unifies Choice Frequencies For Combined Output

UK media regulator, Ofcom, has today issued a statement that outlines the approach it will take to determine a fair renewal price for Channel 3, Channel 5 and teletext broadcast licences. In accordance with The Communications Act 2003 and Broadcasting Act 1990, Ofcom is required to set a cash value for the licences as if… Continue reading Ofcom Issues Guidelines On TV Licence Renewal