Emap Advertising has announced several high-level promotions within the company’s magazine sales team, including the creation of a new deputy sales director to drive new revenue areas.Former head of men’s lifestyle and entertainment, Jason Trout has been promoted to deputise for magazine sales director, Carrie Barker, with responsibility for developing all revenue areas. The three… Continue reading Emap Rejigs Ad Sales Team To Boost Revenue Streams

Digital TV newcomers will soon be able to buy a pre-packaged starter pack designed to rival Freeview for ease of installation and increase Sky’s waning subscriber figures.The new initiative comprises a retail pack containing everything new consumers need to receive Sky, priced at £39.99 including one or two months’ viewing, plus installation of Sky’s set… Continue reading Sky Launches Starter Pack To Tempt Freeview Viewers

Capital FM’s newly installed breakfast host, Johnny Vaughan, has boosted audiences at the London station to become the most popular commercial radio presenter in the region, according to new figures from audience measurement firm GfK.Vaughan, who took over from breakfast legend Chris Tarrant at the end of March, has an average week day reach of… Continue reading GfK Puts Vaughan At Head Of London’s Breakfast Table

Greg Dyke has forecast a leap in capability for interactive TV with the launch of new broadband technology from BT, allowing viewers to choose from personalised programmes at the touch of a button.Writing in the Independent, Dyke applauded the recent uptake of interactive TV, and expressed amazement at the rate which British viewers are adopting… Continue reading Dyke Forecasts Leap For Interactive TV With BT Technology

After 11 years and 150 issues providing Mac enthusiasts with indispensable news, reviews and inside information, Future Publishing’s MacFormat is to receive a makeover and new editor to focus more tightly on the needs of today’s Mac and iPod owners.The 150th Format hits news stands today, lead by veteran Future editor, Graham Barlow, who takes… Continue reading Future Celebrates 150th MacFormat With Redesign

Digital TV newcomers will soon be able to buy a pre-packaged starter pack designed to rival Freeview for ease of installation and increase Sky’s waning subscriber figures. The new initiative comprises a retail pack containing everything new consumers need to receive Sky, priced at £39.99, including one or two months’ viewing plus standard installation of… Continue reading Sky Launches Starter Pack To Tempt Freeview Viewers

Jack Myers, has revised upwards its 2004 and 2005 advertising spending growth forecast to 6.8% and 2.2% respectively, however the media commentary group has warned, ‘although most forecasters are reasonably bullish, there are early warning signs on the horizon to suggest that the 2.2% growth forecast may prove to be overly optimistic’. Although every indication… Continue reading Jack Myers Cautious Over 2005 Ad Spending

Bill Gates, head of the world’s largest software company, Microsoft, predicts a future for the entertainment industry in which traditional broadcast television is rendered irrelevant. A host of new technology entering the market, such as personal video recorders and digital video recorders are changing the way that viewers watch television. They now have more control… Continue reading Bill Gates Predicts TV Broadcasting Will Be ‘Irrelevant’

Over 60% of US internet households would be willing to switch their video, telephone and internet services to a single provider if they could save at least $20 a month, says a new report. According to Parks Associates, Bundled Services: Analysis and Forecasts report, the prospect of cost saving far outweighs convenience as an influencing… Continue reading 60% Of Internet Households Ready To Switch To Bundled Services

Publicis Groupe’s ZenithOptimedia and WPP’s Group M have won the £900 million global media planning and buying account for Nestlé following a fiercely fought competitive pitch.The win will come as a blow to Universal McCann, which previosly handled the majority of Nestle’s European media planning and buying activity, with MindShare, ZenithOptimedia, PHD and Media Planning… Continue reading ZenithOptimedia And Group M Win Global Nestlé Account