Email is being accepted as a marketing tool, with over half of consumers wishing that it would replace telemarketing, however, a new study from Doubleclick revealed that two-thirds of emails received are still considered as spam. As well as 49% of people surveyed seeing email marketing as a replacement for telemarketing, 45% of respondents said… Continue reading Email Becomes More Popular As A Marketing Tool

Competition, falling prices and new regulations are set to spur on the number of high-definition television (HDTV) sets in US households over the next five years, according to a new report from Strategy Analytics. The report predicts that by the end of this year there will be 14 million HD enabled sets in US homes,… Continue reading HDTV To Reach 37 Million US Homes By 2008

The impact of personal video recorders (PVR) is expected to hit the UK and more specifically ITV the hardest, says a new report from Merrill Lynch, with television advertising expected to drop in Britain by nearly 4.0% by 2010. The PVR – Rise of The Machines report shows, PVR penetration in the UK is expected… Continue reading UK TV To Be Hit The Hardest By PVRs, Says Merrill Lynch

Broadband is expected to reach 41% of all European homes by the end of 2008, growing from this year’s predicted target of reaching 20% (33.5 million) of all homes, says Strategy Analytics. However, the report Broadband In Europe: Competition Heats Up At Last shows, due to a lack of competition, the smaller ‘more nimble’ countries… Continue reading Broadband To Reach 41% Of European Homes By 2008

Speculation that Scottish Radio Holdings is on the brink of being take-over by Emap has intensified following news that the company is looking for advisors in anticipation of a potential deal. Speculation has been rife that Emap would launch a take-over bid for Scottish Radio Holdings since the cross-media giant expressed an interest in increasing… Continue reading Emap May Move On Scottish Radio Holdings Next Year

The parent group of WPP’s Insight division, Kantar Group, has acquired China’s largest independent market research network, Oracle. Following the acquisition, Oracle will join Kantar’s Added Value network and will be branded as Oracle Added Value. Founded in 1994, Oracle employs 130 people and generated revenues of HK$65 million last year. The purchase, which follows… Continue reading WPP Acquires Oracle Market Research

The Advertising Standards Authority has unveiled a new brand identity as it prepares to assume responsibility for handling complaints about television and radio commercials.From 1 November media regulator Ofcom will contract out the rules governing broadcast advertising to the ASA, in a move that will see the watchdog widen its existing remit from press and… Continue reading ASA Revamps Brand Identity Ahead Of New Powers

Viacom Brand Solutions has appointed sales director Nick Bampton as acting managing director until a replacement is found for Paul Curtis, who left to join Sky Media earlier this week.Bampton will temporarily head up the brand focused sales house, which handles airtime for the MTV, VH1, Nickelodeon and Paramount channels. He will report directly to… Continue reading Bampton Takes Temporary Charge Of Viacom

BSkyB has launched its free-to-air digital satellite package, Freesat, offering viewers more than 200 television and radio channels for a one-off payment of £150.The service, unveiled by BSkyB chief executive James Murdoch, is being seen by many as an attempt to rival the success of the BBC-backed Freeview platform, which has gone from strength to… Continue reading BSkyB Launches Freesat To Rival Freeview

Speculation that Scottish Radio Holdings is on the brink of being take-over by Emap has intensified following news that the company is looking for advisors in anticipation of a potential deal.Speculation has been rife that Emap would launch a take-over bid for Scottish Radio Holdings since the cross-media giant expressed an interest in increasing its… Continue reading Emap May Move On Scottish Radio Holdings Next Year