Instead of letting our voices go quiet during the Covid-19 lockdown, the UK outdoor media industry has stood up, been counted and kept its place in the spotlight, writes Talon’s Nick Mawditt.

Eye-tracking and face-tracking will not become a currency for OOH in the short term, writes Talon’s Nick Mawditt. However, they still provide a number of valuable insights for the industry…

Nick Mawditt, global director of marketing and insight at Kinetic Worldwide, says there is a clear willingness among mobile users to interact with brand campaigns (content being main driver of interactivity above brand)…

The gaming industry is growing at an unparalleled pace with the take-up of massively multiplayer online (MMO) games and virtual worlds. Ed Bartlett, co-founder of in-game advertising company IGA Worldwide, details the opportunities that this new frontier offers brands…Since Sony launched the PlayStation in 1995, gaming has stepped out of the confines of the teenage… Continue reading MMOs – the new virtual frontier for brands?

Nick Mawditt, global director of insight and marketing at Kinetic, takes a look at some new research carried out by the outdoor specialist…Despite our ageing population and increasing economic uncertainty, people in the UK are spending more of their time Out of Home and engaging in the activities and lifestyle of the Moving World. As… Continue reading Moving World

Nick Mawditt, global director of Insight & Marketing, Kinetic, looks at the new POSTAR contract and how it will expand and enhance the current offering…Lift the bonnet of most methodologies behind today’s accepted media currencies and you may not like what you find. Most settle for consistency and tradition, finding comfort in a single source… Continue reading Why POSTAR’s New Contract Should Be Applauded For Its Realism