100% Media 0% Nonsense: Global retail media and ecommerce is booming just as climate activists step up attacks on advertising. Something has to give, writes the editor.
ARCHIVE ▸ Omar Oakes
WPP agency Essence has launched a sustainable programmatic marketplace that will build on the media decarbonisation framework announced in July by parent GroupM.
An outdoor advertising campaign featuring the words “Fat c*n’t” has been banned for causing offence and being placed in a location where it was likely to be viewed by children.
While huge, the audience peak is lower than overnight estimates for England’s crunch football matches last year.
Global retail media is likely to surpass the $100bn mark this year, according to WPP’s media-buying arm GroupM.
The publication of audience data for UK television yesterday has been delayed due to “abnormally high levels of viewing for The State Funeral”.
Karen Blackett will step down from her duties as GroupM CEO in the UK after being named as UK president of WPP.
Today we are excited to announce the launch of Mediatel’s latest initiative The Future 100 Club, powered by The Media Leader.
Mediahub’s Ross Jenkins believes his media agency may have found a way for brands to potentially save millions via a new technology developed in-house.
The7stars has launched Bridge, a proprietary data connection proposition that aims to give advertisers access to a privacy-first marketplace for addressable advertising.