ITV will offer advertisers a free ad campaign measurement service as part of a range of measures designed to help advertisers prove the effectiveness of TV’s contribution to a brand’s sales.

In brief: Indie media agency Bountiful Cow has appointed Alex Sayliss as planning partner in a newly created role for the agency.

In brief: Channel 4 has turned its brand logo green to promote the rebrand of streaming service All 4.

In brief: ITV has added pet health and wellness company PitPat to its media-for-equity portfolio in its second investment of 2023.

“There is still plenty of SVOD growth left”, global TV trends analysts have suggested amid forecasts that global subscriptions will increase by 400 million by 2028.

In brief: WBD UK & Ire and Sky are expanding their ad sales partnership by adding kids’ channels Cartoon Network, Boomerang and Cartoonito to the Sky Media portfolio.  

The IPG Mediabrands agency is rolling out a bespoke algorithm that it claims enables advertisers to optimise media-buying for more audience attention and lower-carbon formats at the same time.

ITV’s CEO Carolyn McCall has urged the UK Government to urgently pass the proposed Media Bill as it is “fundamental” to its  future as a public-service broadcaster.

Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is, writes the editor.

Disney+ is forecast to reach more than $11bn in annual advertising revenue within five years — more than Netflix and YouTube combined.