100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.
ARCHIVE ▸ Omar Oakes
ITV’s new streaming service ITVX will launch on 8 December, the broadcaster announced today.
BARB CEO Justin Sampson discusses what’s next for the UK TV measurement company as independent audience data for Netflix and Disney+ becomes available for the first time.
ITV CEO Carolyn McCall discussed the launch of ITVX and what’s next for ad-funded TV as Netflix and Disney+ enter the fray.
It’s hard to see how Twitter succeeds with Elon Musk at the helm. And yet this takeover is an opportunity to reset advertisers’ relationship with social media, writes the editor.
Global’s largest radio brands have each suffered double-digit declines in audiences in the commercially important breakfast timeslot, the latest Rajar audience survey has revealed.
Odeon and Cineworld UK cinemas showing ‘Bros’ will feature a bespoke LGBTQ+ ad reel as part of a special deal negotiated by sales house Digital Cinema Media.
The Media Leader is launching a new podcast this week as we continue to develop our publication’s growing audience across different platforms.
100% Media 0% Nonsense: We expect some tough conversations ahead as we champion three important issues in 2023 to bring about a better media industry.
Thirty million people now watch YouTube on a TV in the UK each month, according to findings revealed by the Google-owned video giant.