Media measurement is a tough topic that generates strong views but it’s crucial that the marketers who fund media through advertising have confidence in what they are buying. So we’ve got something special for our next Future of Brands conference, writes the editor.

In brief: SPOTiCAR, the used car dealer, has announced its first-ever TV sponsorship deal with ITV2 Family Movies.

ITV will have four partners on board its addressable ad buying platform Planet V by the end of this year, two of which are broadcasters based outside of the UK.

Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.

In brief: Revenue from TV and movies watched on internet devices such as smart TVs and mobile devices is forecast to reach $45bn in Western Europe by 2028, up two-thirds (67%) from the $27bn recorded last year.

Deeper questions around diversity and mental health will inform the updated version of the All-In Census in 2023 as the industry’s trade bodies aim to help advertising and media companies improve staff retention, writes the editor.

Ross Sergeant, the global head of media at brewer Asahi, has left to join National Lottery operator Allwyn in the same role within weeks of the company launching a review of its media agency account.

Western European pay TV revenues will drop by nearly 18% over the next five years to $22bn as subscribers leak away from cable and satellite bundling across the continent.

This needless stunt by Gary Lineker may be the clarifying moment the BBC needs, writes the editor.

Analysis: It wasn’t an instant hit with Channel 4 or with audiences. But Gogglebox is now a ratings mainstay and a key target for media buyers looking to connect with ‘real people’ for new brand campaigns.