It’s hard to see how Twitter succeeds with Elon Musk at the helm. And yet this takeover is an opportunity to reset advertisers’ relationship with social media, writes the editor.
ARCHIVE ▸ Omar Oakes
Global’s largest radio brands have each suffered double-digit declines in audiences in the commercially important breakfast timeslot, the latest Rajar audience survey has revealed.
Odeon and Cineworld UK cinemas showing ‘Bros’ will feature a bespoke LGBTQ+ ad reel as part of a special deal negotiated by sales house Digital Cinema Media.
The Media Leader is launching a new podcast this week as we continue to develop our publication’s growing audience across different platforms.
100% Media 0% Nonsense: We expect some tough conversations ahead as we champion three important issues in 2023 to bring about a better media industry.
Thirty million people now watch YouTube on a TV in the UK each month, according to findings revealed by the Google-owned video giant.
The campaign aims to raise awareness of half a million vulnerable people in the UK who must continue shielding from Covid-19 and can’t lead normal lives.
We asked several leading figures for their view on what the biggest challenge will be next year and what our publication should focus on.
100% Media 0% Nonsense: This week we want media leaders to help us shape the values and causes we will champion in 2023. But all the while we need to remember what is keeping advertisers up at night, writes the editor.
Trendy Londoners have returned to city centre shopping hotspots more quickly after Covid-19 lockdowns than equivalent demographics in Manchester, new research from outdoor agency Talon has revealed.
