Over 100 advertisers and all the major holding companies have bought ads on Disney+ as the streaming service prepared to launch a cheaper tier with advertising in the US tomorrow.
ARCHIVE ▸ Omar Oakes
EssenceMediacom’s global chief operating officer Josh Krichefski has been nominated as the IPA’s president-elect.
The debacle that is this Qatar World Cup reminds us that breaking trust with consumers wrecks a media company’s implicit licence to dazzle and entertain with fiction and spectacle.
Rachel Forde is stepping down as chief executive of UM UK, The Media Leader can reveal.
100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.
ITV’s new streaming service ITVX will launch on 8 December, the broadcaster announced today.
BARB CEO Justin Sampson discusses what’s next for the UK TV measurement company as independent audience data for Netflix and Disney+ becomes available for the first time.
ITV CEO Carolyn McCall discussed the launch of ITVX and what’s next for ad-funded TV as Netflix and Disney+ enter the fray.
It’s hard to see how Twitter succeeds with Elon Musk at the helm. And yet this takeover is an opportunity to reset advertisers’ relationship with social media, writes the editor.
Global’s largest radio brands have each suffered double-digit declines in audiences in the commercially important breakfast timeslot, the latest Rajar audience survey has revealed.
