The UK’s biggest airport will now offer advertisers and media buyers programmatic ad inventory via JCDecaux-backed platform VIOOH.

The companies have entered an exclusive two-year partnership.

Say It Now, the London voice assistant adtech firm, has partnered with Specsavers to deliver the activation.

Canada’s OOH marketing and measurement body chief Amanda Dorenberg discusses how tech will change outdoor advertising.

Vodafone has begun an international review of its media planning and buying agency requirements, The Media Leader can reveal.

How much worse does ad fraud need to get before it gets taken seriously?

Interview: ‘We are whatever we choose to be’, Tim Bleakley at a pivotal moment for an out-of-home sector in recovery.

Classic out-of-home media doesn’t get the “love it deserves”, the World Out of Home Organization’s president Tom Goddard has warned.

Sir Martin Sorrell has insisted demand for digital ad services remains robust this year despite forecasts of an economic slowdown.

Vivid Goliath, the toys ad games company, has appointed Havas Entertainment as its UK media agency of record.