Barb has begun measuring broadcasters’ video content on YouTube and has committed to expanding its audience measurement to video-sharing platforms.

Media buyers and advertisers seem more emboldened to finally ask the right questions over data as tech giants struggle and agencies find their voices, writes the editor.

The UK’s major outdoor media owners have entered into a landmark deal to create a centralised system for tracking and verifying all DOOH advertising.

Measuring attention is now big business in media, but it’s unlocking some worrying data for content creators, advertisers and wider society, writes the editor.

The myth of the young media entrepreneur has never been stronger at precisely the time when we need collaboration and experience to make the industry stronger, writes the editor.

Connected TV fraudsters have turned their focus to digital audio scams, with more than $20m of advertisers’ revenue stolen.

WFA study criticises “bad behaviours”.

Out-of-home (OOH) advertising revenue for the third quarter of 2022 grew 13% year on year to £306m.

100% Media 0% Nonsense: There is rightly so much excitement about TV with new entrants, new products and new advertising opportunities. But the mistakes of digital media’s past must not be allowed, writes the editor.

Over 100 advertisers and all the major holding companies have bought ads on Disney+ as the streaming service prepared to launch a cheaper tier with advertising in the US tomorrow.