Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is, writes the editor.

Disney+ is forecast to reach more than $11bn in annual advertising revenue within five years — more than Netflix and YouTube combined.

In brief: NBC Universal CEO Jeff Shell has left the company after admitting to an inappropriate relationship with a colleague, parent company Comcast said.

A decline in Netflix customer satisfaction has led to a surge in churn for the streaming giant amid a post-Christmas cull in the UK of video-on-demand services. 

The Media Plan: P&O Ferries is placing out-of-home posters at “pain points” for fed up aeroplane and train travellers to entice them overseas by ferries instead.

Public-service broadcasters should no longer be subject to stricter advertising rules than other TV channels, Ofcom has concluded, as it begins a consultation into letting them increase advertising output to better compete with global streaming platforms. 

Exclusive: Despite publicly advocating for well-established cross-media measurement standards, YouTube has been unable to integrate into the Barb system and now faces restrictions.

In brief: Channel 4’s digital-first brand for YouTube has surpassed 25 million views and attracted 104,000 subscribers, in its first six months, the broadcaster has announced.

In brief: ITVX, the streaming service launched by ITV last December to replace ITV Hub, has recorded over one billion streams, the broadcaster has revealed.

Global over-the-top (internet media) revenue for TV episodes and movies are forecast to reach $235bn by 2028 — a 53% increase compared to last year.