The partnership and integration is meant to enable advertisers to activate first-party data in a “privacy-centric” way.

Rather than let itself get dragged into the freemium space, Netflix should take a bold and pioneering approach to advertising, writes the editor.

Halifax’s sponsorship of The Sunday Times’ Best Places to Live Guide aimed to celebrate local areas around the UK with digital outdoor.

A policy no-one in the industry wants is just the latest example of how cheaply people in UK government regard media, writes the editor.

Group M has appointed Zuzanna Gierlinska to be the UK managing director for its specialist programmatic media arm.

Route, the audience research body for out-of-home (OOH) advertising, has appointed Newsworks’ Denise Turner as CEO.

The UK Government will push ahead with the privatisation of Channel 4 after rejecting proposals to keep it in public ownership.

We need advertising to continue to play a huge role in how we pay for media, but how that happens needs to change, writes the editor.

Research tech business Qmee has hired Cadi Jones, the highly experienced digital media executive, as chief commercial officer as it looks to expand “zero party data” services for publishers.

Danny Donovan, former UK CEO of Mediahub, is launching a startup media planning and buying agency that is being supported by Miroma Group.